{"id":19858,"date":"2020-01-09T19:25:00","date_gmt":"2020-01-10T00:25:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19858"},"modified":"2026-09-16T19:27:27","modified_gmt":"2026-09-16T23:27:27","slug":"7-classic-australian-brand-mascots-that-will-always-be-our-favourite-characters","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/7-classic-australian-brand-mascots-that-will-always-be-our-favourite-characters\/19858\/","title":{"rendered":"7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you hear the name Louie the Fly, does a spray can of Mortein come to mind? Do you still apply sunscreen whenever you\u2019re out in the sun thanks to Sid the Seagull\u2019s catchy \u201cSlip! Slop! Slap!\u201d jingle? Is Flo from Progressive Insurance better known as Kitty to you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chances are if you answered yes to any (or all!) of the above questions, you\u2019re a big fan of Australia\u2019s iconic brand mascots. The Land Down Under is full of characters that have become international icons. Let\u2019s see how many of these beloved favourites you can recall!<\/p>\n\n\n\n<h3 id=\"h-qantas-koala\" class=\"wp-block-heading\"><strong>Qantas Koala<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Qantas Airlines Koala Mascot Commercial (1972)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/P03aam-9tv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only one spokesbear can describe the Qantas 747 to Australia as \u201cunbearable\u201d in a commercial and get away with it. It\u2019s none other than the <a href=\"https:\/\/www.advertisingweek360.com\/why-does-this-koala-hate-qantas-airways\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qantas Koala<\/a>, the cuddly, yet cranky, koala bear mascot for Qantas Airways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1969, Qantas debuted a new advertising campaign starring a live koala bear. Created by ad agency Cunningham &amp; Walsh, the Qantas Koala deadpanned \u201cI hate Qantas\u201d to audiences and travellers everywhere. Why did he hate Qantas? Every decade, the airline became more accommodating and provided better service to individuals taking flight. Ergo, an increased amount of foot traffic to Australia that would want to see the Qantas Koala.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/qantas_1989.jpg\" alt=\"\" class=\"wp-image-11289\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After running for well over a decade, the curmudgeon-in-training\u2019s advertising campaign has since been retired. It\u2019s impossible to know if he\u2019ll make a comeback, especially since Australian tourists now bring along selfie sticks. They\u2019d probably want to tag their photos with a #QantasKoala hashtag, which is clearly this icon\u2019s worst nightmare!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, stranger things have happened. During the 1980s, this icon even expressed <em>happiness<\/em>. In 1989, the Qantas Koala was overjoyed to learn Qantas started nonstop flights to New Zealand. Nonstop flights equal fewer stopovers to Australia. This can only mean one thing, even if it\u2019s temporary, and that\u2019s \u201cI love Qantas.\u201d<\/p>\n\n\n\n<h3 id=\"h-louie-the-fly-mortein\" class=\"wp-block-heading\"><strong>Louie the Fly | Mortein<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Classic Louie the Fly commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/QcO2UlIMkpo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make no mistake about it. Ever since his egg hatched in 1957, Louie the Fly has been a brand mascot we love to hate. The icon represents Australian pest control spray company <a href=\"https:\/\/www.mortein.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mortein<\/a> and isn\u2019t particularly charming. Hobbies include spending all day in the rubbish pile and perfecting his eau de stench odor.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/-E28j2iBZII\">https:\/\/youtu.be\/-E28j2iBZII<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, he\u2019s not really <em>that<\/em> gross. How about we say Louie\u2019s more of an acquired taste? Mortein describes <a href=\"https:\/\/www.mortein.com.au\/about\/about-louie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Louie the Fly<\/a> as a \u201cloveable rogue.\u201d Louie has a few street smarts about him and he sure loves to party down. But, he is genuinely afraid of one thing and that\u2019s getting sprayed away by \u201cthe man with the can of Mortein!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 63, this flying fella is still razor sharp about getting caught by that pesky can of Mortein. That\u2019s because we\u2019re giving him the tip off before the brand. Beware those new odourless Mortein formulas, Louie!<\/p>\n\n\n\n<h3 id=\"h-kitty-progressive-insurance\" class=\"wp-block-heading\"><strong>Kitty | Progressive Insurance<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Questions about Car Insurance Savings - Progressive Online TV Ad\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/IUO_qs92Sxg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know Flo, the popular spokeswoman for Progressive Insurance in the United States, had an Australian counterpart? Introduced in 2011, Kitty (played by actress Holly Austin) was a lot like Flo. She had a passion for red lipstick and giving customers the best possible car insurance savings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Kitty\u2019s debut in the 2010s was brief. <a href=\"https:\/\/coverager.com\/bye-bye-kitty-hollard-to-purchase-progressive-direct-in-australia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hollard Insurance<\/a> acquired Progressive\u2019s Australian insurance policies in 2017, and the character has since been retired.<\/p>\n\n\n\n<h3 id=\"h-tucker-tuckerbag-supermarkets\" class=\"wp-block-heading\"><strong>Tucker | Tuckerbag Supermarkets<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/PwPp9ml1yZM\">https:\/\/youtu.be\/PwPp9ml1yZM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the best savings around, it\u2019s in the bag at Tuckerbag! Blink and you might have missed popular Aussie shop Tuckerbag\u2019s mascot in the 1990s: a paper grocery bag named Tucker. He\u2019s full of character, nearly bursting at the seams with it sometimes. The only thing Tucker loves more than meeting new customers is big savings at Tuckerbag!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Serious question: how has the world <em>not<\/em> created more paper bag mascot spin-off characters at their local grocery stores? Just planting the seed of an idea out here for ad agencies hitting a brainstorming wall right about now\u2026<\/p>\n\n\n\n<h3 id=\"h-gobbledok-smith-s-chips\" class=\"wp-block-heading\"><strong>Gobbledok | Smith\u2019s Chips<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Smith&amp;apos;s chips gobbledok\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/hlu_xGCczGY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How, exactly, would you describe a Gobbledok to the world? Let\u2019s give a shot. This is a brand mascot that represented Australia\u2019s Smith\u2019s Chips snack brand. The Gobbledok was spotted on TV screens throughout the late 1980s and early 1990s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legend has it that Gobbledok\u2019s true home is Dok the Potato Planet. According to the Gobbledok\u2019s extension knowledge on all things potato-related, not all chips are as fresh and crisp as Smith\u2019s Chips. He went on tons of mad dashes to grab a bag for himself!<\/p>\n\n\n\n<h3 id=\"h-sid-the-seagull-cancer-council-victoria\" class=\"wp-block-heading\"><strong>Sid the Seagull | Cancer Council Victoria<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Slip! Slop! Slap! - The Original Sid the Seagull Video\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/b7nocIenCYg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest way to protect your skin, and health, in the sun is by following three verbs: Slip, Slop, Slap!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sunsmart.com.au\/tools\/videos\/current-tv-campaigns\/slip-slop-slap-seek-slide-sid-seagull.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sid the Seagull<\/a>, and his catchy jingle, debuted in 1981 by the Anti-Cancer Council of Victoria. (Now known as Cancer Council Victoria.) \u201cSlip, Slop, Slap!\u201d made it easier than ever to encourage Australians to put on sunscreen and stop melanoma rates from rising. The PSA is considered to be one of the most successful health campaigns in Australia\u2019s history.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Slip, Slop, Slap, Seek and Slide - SunSmart Sid the Seagull Video\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/WOv5HGOJYTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. \u2014 Sid the Seagull is still active today! In addition to putting on sunscreen, he also encourages Aussies to wear T-shirts, hats, and sunnies. You can have fun outside, but don\u2019t get fired!<\/p>\n\n\n\n<h3 id=\"h-borobi-gold-coast-2018-commonwealth-games\" class=\"wp-block-heading\"><strong>Borobi | Gold Coast 2018 Commonwealth Games<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"GC2018 Commonwealth Games Mascot Borobi\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/huGtkSSeOyE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes <a href=\"https:\/\/gc2018.com\/borobi\" target=\"_blank\" rel=\"noreferrer noopener\">Borobi<\/a>, the official mascot for the Gold Coast 2018 Commonwealth Games, so special? Some say this animated koala bear, with his bright yellow board shorts and blue fur, was destined for greatness since birth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GC2018 Games might be over, but Borobi\u2019s beloved legacy lives on. He was born with palms that have indigenous markings. What do the marks mean? The symbol of the stadium is on the bottom of his foot while the dots represent the spectators. The lines within his footprint also represent the journey of the athlete from around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/borobi.jpg\" alt=\"\" class=\"wp-image-11290\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another remarkable change occurred when Borobi was told he couldn\u2019t become a surfer. This koala was stoked to prove everyone wrong. After spending hundreds of hours in the ocean, Borobi has had epic surf sessions. The foam also turned his fur bluer and bluer, making him Australia\u2019s first surfing, blue koala bear mascot!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where is Borobi now? He\u2019s too popular to stay retired for long. In 2019, Borobi came out of retirement as an <a href=\"https:\/\/thecgf.com\/stories\/gold-coast-2018-mascot-borobi-comes-out-retirement-teach-indigenous-languages\" target=\"_blank\" rel=\"noreferrer noopener\">Indigenous language champion<\/a>. According to the Commonwealth Games Federation, Borobi spent the year supporting the Yugambeh Language Group. He transcended the line from mascot to teacher, assisting at the Gold Coast\u2019s Yugambeh Museum to teach southeast Queensland\u2019s primary school students about Indigenous languages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor When you hear the name Louie the Fly, does a spray can of Mortein come to mind? Do you still apply sunscreen whenever you\u2019re out in the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/7-classic-australian-brand-mascots-that-will-always-be-our-favourite-characters\/19858\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Classic Australian Brand Mascots That Will Always Be Our Favourite Characters\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor When you hear the name Louie the Fly, does a spray can of Mortein come to mind? 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