{"id":19861,"date":"2019-12-19T19:27:00","date_gmt":"2019-12-20T00:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19861"},"modified":"2026-09-16T19:29:10","modified_gmt":"2026-09-16T23:29:10","slug":"geico-sequels-stars-classic-insurance-mascots-making-comebacks","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/geico-sequels-stars-classic-insurance-mascots-making-comebacks\/19861\/","title":{"rendered":"Geico: Sequels Stars Classic Insurance Mascots Making Comebacks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In early 2019, GEICO released a collection of their greatest advertising hits called \u201c<a href=\"https:\/\/www.geico.com\/bestof\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Best of GEICO<\/a>.\u201d Beloved characters like the Caveman and Maxwell the Pig all made appearances in the lineup.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/12\/geico_sequels_poster.jpg\" alt=\"\" class=\"wp-image-11265\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d think that\u2019s where the nostalgia ends, but you\u2019re wrong. In true Hollywood fashion, GEICO has released a \u201cSequels\u201d ad campaign. <a href=\"https:\/\/martinagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Martin Agency\u2019s<\/a> latest campaign wants fans to vote on their favorite GEICO sequel and enter for a chance to win a star-studded prize.<\/p>\n\n\n\n<h3 id=\"h-geico-sequel-nominees\" class=\"wp-block-heading\"><strong>GEICO Sequel Nominees<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who\u2019s nominated for a blockbuster sequel? Obvious icons like the Gecko and Hump Day Camel have been shut out. Instead, three classic heroes \u2014 Pinocchio, Woodchucks, and Raccoons \u2014 are up for nominations. In addition to showcasing each character\u2019s original commercial, the heroes also receive two new commercials. These spots follow up where their initial spot last left off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need to jog your memory on the trio? Let\u2019s review their existing and new spots to determine who you\u2019ll get your vote.<\/p>\n\n\n\n<h3 id=\"h-pinocchio\" class=\"wp-block-heading\"><strong>Pinocchio<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/DizKyQTll_0\">https:\/\/youtu.be\/DizKyQTll_0<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pinocchio\u2019s GEICO commercial debuted in 2014. Here, he was presented as a motivational speaker. Not a particularly good one either. Remember how his signature nose grows every time he tells a lie? The more Pinocchio declared his audience had untapped potential, the longer his nose grew. Yikes. The character was last seen standing awkwardly in front of a crowd with his very long nose.<\/p>\n\n\n\n<h3 id=\"h-pinocchio-s-sequels-date-and-parking\" class=\"wp-block-heading\"><strong>Pinocchio\u2019s Sequels: Date and Parking<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pinocchio\u2019s two new sequels pick right back up from where we last saw the marionette.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/2It08UephGo\">https:\/\/youtu.be\/2It08UephGo<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In \u201cDate,\u201d Pinocchio is on his first date with a woman named Samantha. They met courtesy of an online dating app. Unfortunately, his online profile looks more like a real boy than his actual puppet self. He also goes by a different name: Pete Nocchio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pinocchio insists the images are actually professional headshots. His nose starts to grow. He also insists he lost weight, which causes his nose to grow even longer. Bad first date, Pinocchio (or Pete Nocchio).<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/Fe-dgV9tScM\">https:\/\/youtu.be\/Fe-dgV9tScM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cParking\u201d finds our favorite wooden boy in a no-parking zone with his car. A police officer is writing him a ticket and Pinocchio insists he didn\u2019t know. About the parking zone or the sign on the street. His nose grows and not surprisingly, Pinocchio is issued a ticket. The guy just can\u2019t catch a break! His commercials definitely need a few sympathy votes.<\/p>\n\n\n\n<h3 id=\"h-woodchucks\" class=\"wp-block-heading\"><strong>Woodchucks<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/LT1tlOcLVHI\">https:\/\/youtu.be\/LT1tlOcLVHI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCould switching to GEICO save you 15% or more in car insurance? Do woodchucks chuck wood?\u201d This 2010 commercial introduces us to the GEICO woodchucks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How much wood could a woodchuck chuck if a woodchuck could chuck wood? Apparently, these mischievous woodchucks love to chuck a lot of wood. Especially since it belongs to a nearby farmer.<\/p>\n\n\n\n<h3 id=\"h-woodchuck-sequels-coffee-and-lumber\" class=\"wp-block-heading\"><strong>Woodchuck Sequels: Coffee and Lumber<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/yFXF2blDxvk\">https:\/\/youtu.be\/yFXF2blDxvk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opening to \u201cCoffee\u201d plays out like something out of a Folgers ad. A young couple wakes up early and pours themselves a cup of coffee. They head out to the back patio to enjoy the cuppa with a view of the lake before them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, the hazy hue coloring fades out. Piles of wood are being tossed into the water by the wacky GEICO woodchucks. Maybe it\u2019s time for the couple to retreat back indoors?<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/Zto6FJRD56Q\">https:\/\/youtu.be\/Zto6FJRD56Q<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLumber\u201d opens like a regional commercial spot for a local business called Lonnie\u2019s Lumber. If you need lumber wood, Lonnie is here to meet your needs. They\u2019ve got oak, cherry, plywood \u2014 hey wait a minute. The woodchucks are back and they\u2019re tossing pieces of wood off the shelves. One thing\u2019s for sure: they definitely don\u2019t have Lonnie\u2019s vote.<\/p>\n\n\n\n<h3 id=\"h-raccoons\" class=\"wp-block-heading\"><strong>Raccoons<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/Pi5LwctvKqo\">https:\/\/youtu.be\/Pi5LwctvKqo<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debuting for GEICO in 2016, raccoons spent their original commercial doing what they do best: dumpster diving. One raccoon does his best to convince his buddies to try a certain type of leftover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s like mango, chutney, and burnt hair,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not surprisingly, none of the other raccoons is sold on the terrible taste. All resume their trash bin pickings.<\/p>\n\n\n\n<h3 id=\"h-raccoon-sequels-food-truck-and-heist\" class=\"wp-block-heading\"><strong>Raccoon Sequels: Food Truck and Heist<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/3IY4pM1WTtc\">https:\/\/youtu.be\/3IY4pM1WTtc<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The raccoons get their own food truck in the aptly named \u201cFood Truck.\u201d Their truck, incidentally, is named \u201cChez Dumpster.\u201d They assure interested customers that everything is locally harvested and farmed\u2026 from dumpster to table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A skeptical pair of consumers decides they\u2019ll do a lap before returning. The lead raccoon is bummed that their business isn\u2019t taking off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy mouth is watering,\u201d one raccoon cheerfully says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think that\u2019s just your rabies flaring up,\u201d The other raccoon deadpans.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/Kfo5XzD-btg\">https:\/\/youtu.be\/Kfo5XzD-btg<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHeist\u201d showcases the increasing interest raccoons have in trucks, be it food trucks or garbage trucks. They hijack a garbage truck with the intention to dine like kings that evening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the only issue is that they, well, can\u2019t drive. Where\u2019s the break?! The truck winds up spilling trash everywhere, which the raccoons go back for. They nearly left a cheesesteak behind!<\/p>\n\n\n\n<h3 id=\"h-ready-to-rock-the-vote\" class=\"wp-block-heading\"><strong>Ready to Rock the Vote?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/12\/geico_sequels.jpg\" alt=\"\" class=\"wp-image-11264\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s pretty simple to pick your favorite sequel. Visit <a href=\"https:\/\/www.geico.com\/sequels\/\" target=\"_blank\" rel=\"noreferrer noopener\">geico.com\/sequels<\/a> to cast your vote for your favorite sequel from Pinocchio, the Woodchucks, and the Raccoons. Voting ends on February 10, 2020. Best of luck to these characters during awards season!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor In early 2019, GEICO released a collection of their greatest advertising hits called \u201cThe Best of GEICO.\u201d Beloved characters like the Caveman and Maxwell the Pig all [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geico: Sequels Stars Classic Insurance Mascots Making 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