{"id":19870,"date":"2019-12-17T15:36:00","date_gmt":"2019-12-17T20:36:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19870"},"modified":"2026-09-17T15:39:40","modified_gmt":"2026-09-17T19:39:40","slug":"8-super-bowl-commercials-starring-brand-mascots-that-defined-the-2010s","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/8-super-bowl-commercials-starring-brand-mascots-that-defined-the-2010s\/19870\/","title":{"rendered":"8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Characters are increasingly becoming the best part of football\u2019s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 \u2014 Jack from Jack in the Box and the Budweiser Clydesdale Horses. By 2019, Super Bowl LIII featured at least seven characters in teaser and full-length commercial spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand mascots, which historically have always followed certain guidelines with their characters, get the rare chance to go off the script during the Super Bowl. Throughout the decade, their commercials have been almost always hilarious, silly, and sometimes\u2026 hot? (You probably know which commercial I\u2019m talking about, and yes it is on the list.) Let\u2019s take a look back at the best, most memorable brand mascot Super Bowl commercials from the 2010s.<\/p>\n\n\n\n<h3 id=\"h-1-m-amp-m-s-human\" class=\"wp-block-heading\"><strong>1. M&amp;M\u2019s | Human<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The M&amp;M\u2019S spokescandies have been regulars in the Super Bowl circuit since 2012. Picking just one of their BBDO-led game night commercials to highlight was not easy!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"M&amp;M&amp;apos;s - Just My Shell (2012, USA)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Azs1lbG2eOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red stripped down to his brown shell in 2012, and sang along to LMFAO\u2019s \u201cSexy And I Know It.\u201d See it was all an effort to impress Ms. Brown at a party, whom he thought was naked. Brown shell and all.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"M M&amp;apos;s Superbowl commercial 2013 I would do anything for love\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/WGzH7j5Pqzw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One year later, Red sang Meat Loaf\u2019s \u201cI\u2019d Do Anything For Love.\u201d This was before Red admitted he would, well, not do anything for love where it was implied he would be licked, chewed on, or baked alive.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"M&amp;Ms\u00ae Super Bowl &quot;Delivery&quot; Commercial Ad 2014\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/0pc1Js59a1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yellow, meanwhile, went through a frightening abduction in 2014. Nobody seems to talk enough about how Red\u2019s counterpart was almost ground up into a sundae\u2026<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/5CCRNmmnG3c\">https:\/\/youtu.be\/5CCRNmmnG3c<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, the pair reunited with Orange in 2019 to act out as unruly backseat car passengers.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"M&amp;M&amp;apos;s - Human (2018, USA)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/l-TKU2gWWAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the M&amp;M\u2019S commercial that truly won the 2010s Super Bowl was 2018\u2019s \u201cHuman.\u201d In this spot, Red makes a wish on a lucky penny that he could be human. The character transforms into actor Danny DeVito, who plays Red\u2019s persona perfectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red\/Danny gleefully dashes around New York City asking pedestrians if they want to eat him. Nobody does! It\u2019s an M&amp;M\u2019S spokescandy dream come true. That is, until he forgets that being human means you shouldn\u2019t stand in the middle of the road. A truck hits Red\/Danny and he goes flying into a bodega. Red\/Danny lives and is ultimately pleased with his new look, although Ms. Brown is quick to quip, \u201cYou\u2019re still short and bald.\u201d<\/p>\n\n\n\n<h3 id=\"h-2-coca-cola-catch\" class=\"wp-block-heading\"><strong>2. Coca-Cola | Catch<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Watch the 2012 Coke commercial: &quot;Catch&quot; featuring NE_Bear | Coca-Cola #Commercials\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/S2nBBMbjS8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Super Bowl XLVI played on in 2012, one of the iconic Coca-Cola Polar Bears left his snowy cave in search of a Coke. He fumbles with the \u201ccatch\u201d as a group of other polar bears tosses him a glass Coke bottle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bear slips all over the ice in an effort to hold it\u2026 wait\u2026 touchdown! He made it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly enough, two versions of this commercial were prepped by Coca-Cola to subtly reflect the teams (the Patriots and the Giants) playing during the big game. Look at their scarves in the opening as the hint. The team with the losing colored scarf represented the bear that had to get up and get the Coke bottle.<\/p>\n\n\n\n<h3 id=\"h-3-tide-get-off-my-horse\" class=\"wp-block-heading\"><strong>3. Tide | Get Off My Horse<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Tide &quot;It&amp;apos;s Another Tide Ad&quot; Old Spice Spoof 2018 Super Bowl Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/5kOA5D6K7Mc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Households across America watched Tide take over Super Bowl 2018 with a series of \u201cIt\u2019s Another Tide Ad\u201d commercials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by Saatchi &amp; Saatchi New York, one spot featured actor David Harbour (the Tide ad guy) invading what initially looked like an Old Spice ad starring the Old Spice Guy played by Isaiah Mustafa. The Old Spice Guy is doing what he does best: looking effortlessly charming atop a white horse. That is, until it becomes clear that this is yet another Tide ad and one that hijacked an iconic spokesperson\u2019s big moment.<\/p>\n\n\n\n<h3 id=\"h-4-mr-clean-cleaner-of-your-dreams\" class=\"wp-block-heading\"><strong>4. Mr. Clean | Cleaner Of Your Dreams<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Mr. Clean | New Super Bowl Ad | Cleaner of Your Dreams - super bowl 51\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/ozuWoZITX3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You either loved to see or love-hated to see the newly seductive version of Mr. Clean. Leo Burnett Toronto pulled out all the stops in a newly CGI\u2019d Mr. Clean, who made his debut during 2017\u2019s Super Bowl LI. After all, he\u2019ll clean your home for you from top to bottom\u2026 and you gotta love a man who cleans.<\/p>\n\n\n\n<h3 id=\"h-5-bud-light-the-bud-knight\" class=\"wp-block-heading\"><strong>5. Bud Light | The Bud Knight<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/p-TaSGRUWag\">https:\/\/youtu.be\/p-TaSGRUWag<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dilly Dilly! Super Bowl 52 marked the <a href=\"https:\/\/popicon.life\/every-brand-mascot-featured-super-bowl-52\/\" target=\"_blank\" rel=\"noreferrer noopener\">first appearance of the Bud Knight<\/a>, the new Bud Light mascot from creative agency Wieden + Kennedy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bud Knight arrives in the middle of a medieval battle, presumably to save the day. Instead, he rides off to the nearby Ye Olde Convenience Store for a case of Bud Light. The Bud Knight admits to the villagers that he\u2019s actually en route to a buddy\u2019s 30th birthday. If the villagers survive they can stop by later\u2014 eh, you know what? He might as well vanquish their enemies now so they can party together!<\/p>\n\n\n\n<h3 id=\"h-6-jack-in-the-box-jackvsmartha\" class=\"wp-block-heading\"><strong>6. Jack in the Box | #JACKvsMARTHA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fast food\u2019s iconic Jack of Jack in the Box fame has spent the last decade working the Super Bowl circuit to varying degrees of success. He <a href=\"https:\/\/youtu.be\/hUx_eY8jpdA\" target=\"_blank\" rel=\"noreferrer noopener\">bungee jumped<\/a> in 2010, and joined a hair metal band called <a href=\"https:\/\/youtu.be\/jYd1I19A-Uw\" target=\"_blank\" rel=\"noreferrer noopener\">Hot Mess<\/a> in 2013.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Jack in the Box Super Bowl 2016 Commercial Double Jack Declaration of Delicious\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/dDlPRC2nqzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jack even acted as a quasi-Christopher Columbus, with a Declaration of Delicious declared during the 2016 Super Bowl.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Jack in the Box Super Bowl Commercial 2018 Martha Stewart\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/PO54luwvJ1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Jack may be at his best when he\u2019s leaning into his competitive side. In 2018, ad agency David &amp; Goliath took Jack toe-to-toe against the queen of domesticity, Martha Stewart. See, Martha made a sandwich that looked suspiciously like Jack\u2019s latest menu offerings. Jack declared his sandwich could take on her sandwich any day of the week. Martha retaliated \u2014 by yanking Jack\u2019s nose off his face. Ouch!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry. Martha helped put Jack\u2019s nose back on. And their Twitter feud was less of a war and more of an overall blip in the brand mascot social media landscape.<\/p>\n\n\n\n<h3 id=\"h-7-planters-crunch-time\" class=\"wp-block-heading\"><strong>7. Planters | Crunch Time<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Planters | &quot;Mr. Peanut is Always There in Crunch Time&quot; | 2019 Big Game Commercial (Extended)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/hI5TCbi2wMA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s Mr. Peanut like you\u2019ve never seen him before! The legendary legume made his debut at Super Bowl LIII in 2019, frantically swerving down side streets and roads in the famous Nutmobile. His mission? He\u2019s saving fans, like Alex Rodriguez, from boring game day snacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why chew on kale chips when there\u2019s Planters Mixed Nuts? It\u2019s crunch time for the game and the snack tray, and Mr. P\u2019s your MVP.<\/p>\n\n\n\n<h3 id=\"h-8-radioshack-the-phone-call\" class=\"wp-block-heading\"><strong>8. RadioShack | The Phone Call<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"RadioShack Super Bowl 2014 Commercial 80s HD 720p\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/aUCHy5y23nI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch this 2014 Super Bowl spot from GSD&amp;M very closely and you\u2019ll see why it made it on our list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premise? The 1980s called and want their store back. \u201880s icons storm the shop, ranging from hair metal bands to Jason Voorhees. Blink and you\u2019ll miss the California Raisins pushing a stereo off the shelf. Guess they heard the news through the grapevine!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Characters are increasingly becoming the best part of football\u2019s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 \u2014 Jack from Jack [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/8-super-bowl-commercials-starring-brand-mascots-that-defined-the-2010s\/19870\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Characters are increasingly becoming the best part of football\u2019s biggest night. Only two brand mascots were featured during Super Bowl XLIV in 2010 \u2014 Jack from Jack [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/8-super-bowl-commercials-starring-brand-mascots-that-defined-the-2010s\/19870\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T20:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T19:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-12.38.45-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2014\" \/>\n\t<meta property=\"og:image:height\" content=\"1126\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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