{"id":19894,"date":"2019-11-19T15:50:00","date_gmt":"2019-11-19T20:50:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19894"},"modified":"2026-09-17T15:52:03","modified_gmt":"2026-09-17T19:52:03","slug":"kevin-the-carrot-is-a-star-in-the-amazing-aldi-christmas-show","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/kevin-the-carrot-is-a-star-in-the-amazing-aldi-christmas-show\/19894\/","title":{"rendered":"Kevin the Carrot Is A Star In \u2018The Amazing Aldi Christmas Show\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, Aldi UK\u2019s <a href=\"https:\/\/www.aldi.co.uk\/kevin\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin the Carrot<\/a> survived a cliffhanger commercial complete with a #SaveKevin hashtag. Kevin also defeated the wicked <a href=\"https:\/\/popicon.life\/kevin-the-carrot-survives-cliffhanger-defeats-parsnip-in-spectacular-aldi-uk-holiday-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pascal the Parsnip<\/a> and saved his beloved carrot family from being cooked on Christmas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin is in yet another sticky situation as the 2019 Aldi Christmas advert starts up. A mob of angry Brussels sprouts, led by the villainous Russell Sprout, has tied Kevin up. He trapped against a kitchen grater in the town\u2019s square \u2014 presumably to be shredded! We\u2019re rooting for Kevin, but how can he possibly escape the sprouts?<\/p>\n\n\n\n<h3 id=\"h-the-leafy-blinders\" class=\"wp-block-heading\"><strong>The Leafy Blinders<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/11\/kevin_aldi.jpg\" alt=\"\" class=\"wp-image-11130\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Created by <a href=\"https:\/\/www.mccannlondon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">McCann London<\/a>, The Leafy Blinders has consistent narration throughout the 70-second spot. This allows the viewers to better understand why Kevin is in hot water with the sprouts. According to the narrator, Christmas used to be about sprouts until Kevin, and all carrots, showed up to the holiday dinner table. The Brussels sprouts mob angrily crowds around Kevin, holding \u201cThyme\u2019s Up\u201d signs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin begs Russell Sprout not to do it, but it\u2019s too late. Russell hurls a tomato at Kevin. However, what Russell doesn\u2019t realize is that the tomato is a friend not foe. Tiny Tom chews Kevin free from his binding ropes, saving him from a \u201cgrate\u201d fate. Kevin grabs his top hat and the pair dash away into the night together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before long, the pair have escaped the sprouts and arrived at a big top. Whatever is going on here?<\/p>\n\n\n\n<h3 id=\"h-the-amazing-aldi-christmas-show\" class=\"wp-block-heading\"><strong>The Amazing Aldi Christmas Show<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ladies and gents, it\u2019s the moment you\u2019ve all been waiting for. Kevin has arrived to host a Christmas Spectacular!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/11\/kevin_carrot_family.jpg\" alt=\"\" class=\"wp-image-11131\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some, including the creatives at McCann London, say he\u2019s the greatest showman. His singing voice is particularly incredible, bearing a striking resemblance to UK pop star Robbie Williams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What happens during the show? Several pies do a choreographed dance around Kevin. Tiny Tom gets flung into the air and caught with the greatest of ease by the Flying Tra-peas. Confetti pops in the air, and a turkey dinner is served as the show\u2019s centerpiece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What about Kevin\u2019s family? They\u2019re all starring in the show, too! Katie, Kevin\u2019s wife, appears as a violet-haired acrobat. The kids all dress up as Santa Claus, standing on top of one another for added height.<\/p>\n\n\n\n<h3 id=\"h-russell-sprout-returns\" class=\"wp-block-heading\"><strong>Russell Sprout Returns!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The angry Russell Sprout arrives during the height of the show. What will he do next? Luckily, neither Kevin nor Tiny Tom skips a beat in kicking the unwelcome guest out.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/11\/kevin_russell.jpg\" alt=\"\" class=\"wp-image-11132\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tiny Tom helps swing Russell in the air. He lands in a cannon where Kevin gives him a star to hold before he blasts off. Russell\u2019s star gets stuck at the tippity top of the big top. The irate sprout has no choice but to hang around all Christmas during every performance of The Amazing Aldi Show.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/iezzZ3Ufv7I\">https:\/\/youtu.be\/iezzZ3Ufv7I<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds like a delicious twist of fate, if you ask us. Watch the full commercial here!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Last year, Aldi UK\u2019s Kevin the Carrot survived a cliffhanger commercial complete with a #SaveKevin hashtag. Kevin also defeated the wicked Pascal the Parsnip and saved his [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kevin the Carrot Is A Star In \u2018The Amazing Aldi Christmas Show\u2019 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/kevin-the-carrot-is-a-star-in-the-amazing-aldi-christmas-show\/19894\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin the Carrot Is A Star In \u2018The Amazing Aldi Christmas Show\u2019\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Last year, Aldi UK\u2019s Kevin the Carrot survived a cliffhanger commercial complete with a #SaveKevin hashtag. Kevin also defeated the wicked Pascal the Parsnip and saved his [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/kevin-the-carrot-is-a-star-in-the-amazing-aldi-christmas-show\/19894\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T20:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T19:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-12.51.18-PM-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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