{"id":19912,"date":"2019-10-09T16:01:00","date_gmt":"2019-10-09T20:01:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19912"},"modified":"2026-09-17T16:03:26","modified_gmt":"2026-09-17T20:03:26","slug":"what-am-i-gonna-be-for-halloween-making-the-1995-mcdonalds-commercial","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-am-i-gonna-be-for-halloween-making-the-1995-mcdonalds-commercial\/19912\/","title":{"rendered":"What Am I Gonna Be For Halloween? Making The 1995 McDonald\u2019s Commercial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1995, Ronald McDonald couldn\u2019t figure out what he was going to be for Halloween. One thing was for sure: he wasn\u2019t going to the costume party dressed as a clown! This is the plot of \u201cWhat Am I Gonna Be For Halloween?\u201d the two-part McDonald\u2019s Halloween-themed commercial from advertising agency Leo Burnett.<\/p>\n\n\n\n<h3 id=\"h-mcdonaldland-s-biggest-halloween-fan\" class=\"wp-block-heading\"><strong>McDonaldland\u2019s Biggest Halloween Fan<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/mcdonalds_halloween.jpg\" alt=\"\" class=\"wp-image-11007\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald McDonald has always loved Halloween. Several years prior in 1986, the creatives at Leo Burnett introduced Ronald McDonald to Count McNuggula in the TV commercial \u201cScared Silly.\u201d<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/kPd7MtTVbIw\">https:\/\/youtu.be\/kPd7MtTVbIw<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Count is revealed to be one of the <a href=\"https:\/\/popicon.life\/halloween-throwback-scared-silly-with-mcdonalds-mcnugget-buddies\/\" target=\"_blank\" rel=\"noreferrer noopener\">McNugget Buddies<\/a>! Inspired by Count Dracula, Count McNuggula lived in the spooky Nuggetvania castle. Everyone at the castle was busy cooking new, secret sauces for McDonald\u2019s. Ronald got to see the inner workings of their laboratory \u2014 and giggle at the McNugget Buddies\u2019 many spooktacular puns!<\/p>\n\n\n\n<h3 id=\"h-what-am-i-gonna-be-for-halloween-part-one\" class=\"wp-block-heading\"><strong>What Am I Gonna Be For Halloween? | Part One<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"McDonalds Halloween commercial from 1995!\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/CwzrhPcyoEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Ron Finley, \u201cWhat Am I Gonna Be For Halloween\u201d was a tie-in with McDonald\u2019s Halloween Happy Meal toys. Jim Engel designed the Halloween Happy Meal toys, a collection that consisted of four McDonaldland characters and their clip-on Halloween costumes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/hamburglar_grimace.jpg\" alt=\"\" class=\"wp-image-11004\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of McDonaldland, their costume party is in full swing! Grimace is dressed as a ghost. The Hamburglar went as a bat. <a href=\"https:\/\/popicon.life\/remembering-russi-taylor-as-mcdonalds-birdie-the-early-bird\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birdie the Early Bird<\/a> wore a pumpkin costume.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/mcdonalds_storyboards_15.jpg\" alt=\"\" class=\"wp-image-11009\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even the kids joined in the fun! Leo Burnett creative Rich Seidelman shared with me some of the storyboard drawings from the spot. Kids dressed up as witches, vampires, and piglets. However, one of the kids still needs a costume. They have a \u201cdaddy\u201d dressed in an oversized jacket and tie, so\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/mcdonalds_storyboards_15_sec.jpg\" alt=\"\" class=\"wp-image-11008\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 Why not add a \u201cmummy\u201d to complete the costume pairing? Ronald\u2019s got the outfit ready!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone\u2019s all dressed up and ready to go\u2026 Except for <a href=\"https:\/\/popicon.life\/throwback-ronald-mcdonald\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ronald McDonald<\/a>!<\/p>\n\n\n\n<h3 id=\"h-what-am-i-gonna-be-for-halloween-part-two\" class=\"wp-block-heading\"><strong>What Am I Gonna Be For Halloween? | Part Two<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/rough_draft.jpg\" alt=\"\" class=\"wp-image-11016\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who would Ronald be for Halloween? Seidelman shared with me a rough draft of his idea concept drawing for the commercial. As you can see, Ronald has trouble deciding on his final costume. He\u2019s going to need a few costume changes in part two of this commercial!<\/p>\n\n\n\n<h3 id=\"h-ronald-mcdonald-debuts-his-funky-halloween-costumes\" class=\"wp-block-heading\"><strong>Ronald McDonald Debuts His Funky Halloween Costumes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It only takes seconds and a revolving bookcase for Ronald to change into his costume collection, created by puppeteers Tim Blaney and Tony Urbano. Ronald sings to the delighted kids as he ponders what to wear.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/ronald_mcdonald_fishbowl.jpg\" alt=\"\" class=\"wp-image-11017\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He could be a goldfish in a goldfish bowl!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/ronald_mcdonald_marshmallow.jpg\" alt=\"\" class=\"wp-image-11018\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How about a chocolate-covered marshmallow?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/ronald_frankenstein.jpg\" alt=\"\" class=\"wp-image-11010\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Frankenstein\u2019s Monster looks like the winning costume! But wait\u2026 Who\u2019s that next to Ronald?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A confused Grimace asks, \u201cTwins?\u201d Yikes! This is no twinning situation. This is a real monster!<\/p>\n\n\n\n<h3 id=\"h-ronald-mcdonald-meets-frankenstein-s-monster\" class=\"wp-block-heading\"><strong>Ronald McDonald Meets Frankenstein\u2019s Monster<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/initial_concept.jpg\" alt=\"\" class=\"wp-image-11005\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What a plot twist to have with seconds left in the commercial! (All credit goes to writer Barbara Fallon for her witty work.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat does he want, Ronald?\u201d A confused child asks Ronald.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/10\/ronald_mcdonald_2.jpg\" alt=\"\" class=\"wp-image-11011\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald listens as the Monster whispers in his ear. As reflected in Seidelman\u2019s storyboards and the commercial, the Monster wants a Halloween costume of his own.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"McDonald&amp;apos;s: What Am I Gonna Be For Halloween?, Part 2 (1995)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/25Jn5zPJxSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald makes it magic for the Monster \u2014 and has him dress up as the iconic McDonald\u2019s clown! Let\u2019s do the Monster Mash, McDonaldland buddies!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Image Credits: <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Filming In McDonaldland<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor In 1995, Ronald McDonald couldn\u2019t figure out what he was going to be for Halloween. One thing was for sure: he wasn\u2019t going to the costume party [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Am I Gonna Be For Halloween? 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