{"id":19921,"date":"2019-09-24T16:07:00","date_gmt":"2019-09-24T20:07:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19921"},"modified":"2026-09-17T16:09:26","modified_gmt":"2026-09-17T20:09:26","slug":"celebrating-75-years-with-chiquitas-miss-chiquita","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/celebrating-75-years-with-chiquitas-miss-chiquita\/19921\/","title":{"rendered":"Celebrating 75 Years With Chiquita\u2019s Miss Chiquita"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Advertising Week kicked off #AWNewYork on Monday September 23, 2019 and inducted new brand mascots into the <a href=\"https:\/\/popicon.life\/meet-the-2019-madison-avenue-walk-of-fame-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame<\/a>, it was also a very special day for another character. The first lady of fruit, Miss Chiquita of <a href=\"https:\/\/www.chiquita.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chiquita<\/a> banana fame, celebrated her 75th anniversary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From getting a makeover to winning the PopIcon International Achievement Award, Miss Chiquita will always be <em>appeeling<\/em> to banana fans! Let\u2019s take a look back at the icon\u2019s milestones.<\/p>\n\n\n\n<h3 id=\"h-miss-chiquita-s-1944-debut\" class=\"wp-block-heading\"><strong>Miss Chiquita\u2019s 1944 Debut<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/09\/1944-Miss-Chiquita.jpg\" alt=\"\" class=\"wp-image-10955\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that early Chiquita commercials featured Miss Chiquita as an <a href=\"https:\/\/popicon.life\/meet-miss-chiquita-first-lady-fruit\/\" target=\"_blank\" rel=\"noreferrer noopener\">animated banana<\/a>? That\u2019s right! In 1944, cartoonist Dik Browne drew Miss Chiquita for the United Fruit Company (now known as Chiquita Brands International).<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Chiquita Banana The Original Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/RFDOI24RRAE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miss Chiquita\u2019s look was full of personality from day one. She wore a hat full of fruit and a skirt that swayed back and forth. The character sang fun jingles about how bananas ripen and where consumers can add ripe bananas for delicious flavor, like pies. Miss Chiquita was also quick to advise against sticking bananas in refrigerators. This is because bananas naturally ripen in tropical climates.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/09\/1944-Miss-Chiquita-2.jpg\" alt=\"\" class=\"wp-image-10954\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of World War II, consumers were bananas for Miss Chiquita. After all, she was a walking encyclopedia for Chiquita and knew bananas better than anyone! Her catchy commercial was also a hit with fans, playing 376 times a day on U.S. radio stations at its peak. Stickers bearing Miss Chiquita\u2019s likeness were added to Chiquita banana bunches in 1963. This allowed consumers to quickly find Chiquita bananas, and the stickers may still be found on Chiquita bananas today.<\/p>\n\n\n\n<h3 id=\"h-miss-chiquita-gets-a-makeover\" class=\"wp-block-heading\"><strong>Miss Chiquita Gets A Makeover<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/09\/Miss-Chiquita.png\" alt=\"\" class=\"wp-image-10957\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1987, Miss Chiquita transformed from an animated banana into becoming a woman. Oscar Grillo, creator of <em>The Pink Panther<\/em> and renowned artist, was at the forefront of Miss Chiquita\u2019s makeover. She is now a vibrant Latin woman in a bright blue dress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, one part of her look hasn\u2019t changed at all. It\u2019s her hat! Miss Chiquita still wears her signature fruit-filled hat from her early years in advertising.<\/p>\n\n\n\n<h3 id=\"h-miss-chiquita-s-vital-role-in-the-banana-industry\" class=\"wp-block-heading\"><strong>Miss Chiquita\u2019s Vital Role In The Banana Industry<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/09\/Miss-Chiquita-Icon-Award.jpeg\" alt=\"\" class=\"wp-image-10956\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond being a festive face, Miss Chiquita is also a major advocate for the Chiquita brand. Her mission was \u2014 and still is \u2014 to demonstrate the fun side of healthy snacking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her hard work has been recognized with several awards. Miss Chiquita was inducted into Advertising Week\u2019s <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame Awards<\/a> in 2018, where she received high honors as an iconic character. She was also the recipient of the first-ever <a href=\"https:\/\/popicon.life\/miss-chiquita-wins-the-popicon-international-achievement-award-at-awlatam-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">PopIcon International Achievement Award<\/a> at Advertising Week\u2019s LATAM event in 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/09\/miss_chiquita_birthday.png\" alt=\"\" class=\"wp-image-10958\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s also beloved by her brand mascot buddies, too! During #AWNewYork 2019, Miss Chiquita received her very own birthday cake as characters sang happy birthday to her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What flavor was her cake, by the way? Banana flavored, of course! Happy anniversary, Miss Chiquita!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor As Advertising Week kicked off #AWNewYork on Monday September 23, 2019 and inducted new brand mascots into the Madison Avenue Walk of Fame, it was also a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebrating 75 Years With Chiquita\u2019s Miss Chiquita | AW360<\/title>\n<meta name=\"robots\" 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