{"id":19942,"date":"2019-08-29T16:26:00","date_gmt":"2019-08-29T20:26:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19942"},"modified":"2026-09-17T16:38:05","modified_gmt":"2026-09-17T20:38:05","slug":"who-is-miss-blue-bonnet-the-iconic-face-of-blue-bonnet","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-miss-blue-bonnet-the-iconic-face-of-blue-bonnet\/19942\/","title":{"rendered":"Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crestline, a custom promotional products company, recently revealed the results of a survey about the <a href=\"https:\/\/popicon.life\/where-does-your-favorite-mascot-rank-with-americas-most-memorable-mascots\/\" target=\"_blank\" rel=\"noreferrer noopener\">most memorable brand mascots<\/a> in the United States. The survey broke down memorable icons by various age groups including baby boomers and Gen Z. Who\u2019s the most memorable character for baby boomers? Miss Blue Bonnet from <a href=\"https:\/\/www.bluebonnet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blue Bonnet<\/a> butters and margarine spreads took the honors at 63.9%.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/BlueBonnetLogo.png\" alt=\"BlueBonnetLogo\" class=\"wp-image-10859\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re likely already pretty familiar with this character\u2019s face. Visit any grocery store butter aisle and you\u2019ll quickly spot the Conagra icon in the crowd. We know that Miss Blue Bonnet wears a bright blue bonnet to cover her blonde hair and has a beaming smile on her face. However, that first impression is as much as most consumers know about her.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/JeniLogo.jpg\" alt=\"JeniLogo\" class=\"wp-image-10863\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who is the mysterious Miss Blue Bonnet? Did a real woman inspire her image on the packaging logo? Or, was she a figment of an illustrator\u2019s imagination? Miss Blue Bonnet is very much real, and her likeness was based off a woman named Jeni Berry.<\/p>\n\n\n\n<h3 id=\"h-finding-miss-blue-bonnet\" class=\"wp-block-heading\"><strong>Finding Miss Blue Bonnet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Standard Brands founded Blue Bonnet Margarine in 1942. Four years later in 1946, the company reached out to the Harry Conover Modeling Agency. They were looking for a model that could be their Miss Blue Bonnet. Jeni Freeland (now known as Jeni Berry) quickly won over Standard Brands.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/JeniFreeland2.jpg\" alt=\"JeniFreeland2\" class=\"wp-image-10862\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeni was the daughter of a traveling salesman and had been competing in beauty pageants since she was three-years-old. She was named Miss Florida in 1945 and finished the 1945 Miss America Pageant as their 3rd runner up. Jeni was the perfect pick to become Miss Blue Bonnet!<\/p>\n\n\n\n<h3 id=\"h-adjusting-to-life-in-the-spotlight\" class=\"wp-block-heading\"><strong>Adjusting To Life In The Spotlight<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/JeniSupermarket.jpg\" alt=\"JeniSupermarket\" class=\"wp-image-10864\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeni\u2019s initial appearances as Miss Blue Bonnet were fairly low key. She made promotional appearances at supermarket openings with Blue Bonnet\u2019s butters and spreads. Jeni\u2019s quickly became popular with consumers and began traveling for appearances.<\/p>\n\n\n\n<h3 id=\"h-ms-jeni-berry-goes-to-washington\" class=\"wp-block-heading\"><strong>Ms. Jeni Berry Goes To Washington<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/JeniWaldorfAstoria.jpg\" alt=\"JeniWaldorfAstoria\" class=\"wp-image-10865\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeni attended special events at New York\u2019s Waldorf-Astoria Hotel, and was even a part of a group that headed to Washington, D.C. There she lobbied lawmakers in D.C. on behalf of Blue Bonnet to allow margarine to be colored yellow. Margarine, before World War II, was originally a pale gray color. Not exactly an appetizing looking spread for consumers! Jeni and her lobbying team made significant strides forward in allowing the laws to change. Margarine was now yellow and could be sold as sticks.<\/p>\n\n\n\n<h3 id=\"h-miss-blue-bonnet-makes-her-packaging-debut\" class=\"wp-block-heading\"><strong>Miss Blue Bonnet Makes Her Packaging Debut<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/JeniFreeland.jpg\" alt=\"JeniFreeland\" class=\"wp-image-10861\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeni became so synonymous with Blue Bonnet that an artist drew a rendering of her to appear on Blue Bonnet packaging. Her visage, with the iconic blue bonnet and smiling face, made its debut on Blue Bonnet packaging in 1948. She spent the next 38 years featured on Blue Bonnet\u2019s promotional materials.<\/p>\n\n\n\n<h3 id=\"h-end-of-an-era-but-not-the-end-of-miss-blue-bonnet\" class=\"wp-block-heading\"><strong>End Of An Era \u2014 But Not The End Of Miss Blue Bonnet<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 1981, Standard Brands merged with Nabisco to become Nabisco Brands. Later in 1998, Conagra acquired Blue Bonnet from Nabisco Brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeni ended her run as the face of Blue Bonnet in 1986. We will see a Miss Blue Bonnet on the butter and spread packaging. However, it is no longer designed to depict a specific woman.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/OriginalBlueBonnet.jpg\" alt=\"OriginalBlueBonnet\" class=\"wp-image-10866\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI will always be Miss Blue Bonnet; there will never be another.\u201d Berry said about her time as the iconic face of Blue Bonnet. She still owns the original blue bonnet created by designer Sally Victor, and will celebrate her 94th birthday this September.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/FourGenerations.jpg\" alt=\"FourGenerations\" class=\"wp-image-10860\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1949, a photograph was taken of Jeni with her daughter, mother, and grandmother. Four generations of women all wearing the famous blue bonnet \u2014 and it\u2019s one of Jeni\u2019s most cherished memories from her time as Miss Blue Bonnet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image credits: Jeni Berry<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image logo credit: Conagra Brands<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Crestline, a custom promotional products company, recently revealed the results of a survey about the most memorable brand mascots in the United States. The survey broke down [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/who-is-miss-blue-bonnet-the-iconic-face-of-blue-bonnet\/19942\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Crestline, a custom promotional products company, recently revealed the results of a survey about the most memorable brand mascots in the United States. 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