{"id":19945,"date":"2019-08-27T16:38:00","date_gmt":"2019-08-27T20:38:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19945"},"modified":"2026-09-17T16:39:54","modified_gmt":"2026-09-17T20:39:54","slug":"how-webster-the-duck-became-the-face-of-drakes-cakes","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/","title":{"rendered":"How Webster The Duck Became The Face of Drake\u2019s Cakes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legend \u2014 or rather, <a href=\"https:\/\/www.drakescake.com\/www\" target=\"_blank\" rel=\"noreferrer noopener\">Drake\u2019s Cakes<\/a> lore \u2014 has it that a duck named Webster was born to be the face of the snack brand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_webster.jpg\" alt=\"\" class=\"wp-image-10848\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t miss him on Drake\u2019s Cakes snack packaging. Webster is clad in a chef\u2019s hat with an orange neckerchief, bright orange beak, and giant grin across his face. How did such a cute duck get chosen to represent iconic snacks like Starlight Brownies and Ring Dings, and what\u2019s the story behind his <a href=\"https:\/\/twitter.com\/drakes\" target=\"_blank\" rel=\"noreferrer noopener\">meme-loving Twitter presence<\/a> that quacks us up? Let\u2019s fly back to the beginning \u2014 a little over 120 years ago \u2014 for Webster\u2019s origin story.<\/p>\n\n\n\n<h3 id=\"h-the-baking-legacy-of-newman-drake\" class=\"wp-block-heading\"><strong>The Baking Legacy Of Newman Drake<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 1879, an American entrepreneur named Newman Drake began working at Vanderveer &amp; Holmes Biscuit Company. Drake had an interest in the baking business and became a foreman in the bakery by 1891. Shortly afterward in 1896, Drake started his own baking business. He opened N.E. Drake Baking Company in New York City, where he baked all sorts of pound cakes. The locals loved his baked goods, and Drake later opened a second bakery with his brother Charles in Brooklyn in 1902.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_building.png\" alt=\"\" class=\"wp-image-10845\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Drake was on a roll. His business expanded, adding another bakery to Boston in 1905. By 1913, Drake\u2019s cakes were so beloved that other bakers were baking their own cakes in an attempt to compete with the company. Shoppers were encouraged to look for the Drake name at the bottom of each cake loaf, as the cakes were baked with paper pan liner perforated with the Drake\u2019s name. The Drake\u2019s brand name was literally baked into every cake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the company couldn\u2019t bake their brand into cakes forever. By 1924, Drake had reincorporated the company as Drake Bakeries, Inc. and opened another bakery location in New Jersey.<\/p>\n\n\n\n<h3 id=\"h-the-duck-arrives\" class=\"wp-block-heading\"><strong>The Duck Arrives<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_devil_dogs.jpg\" alt=\"\" class=\"wp-image-10846\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the mid-1920s, a duck began to appear on packaging for Drake\u2019s Devil Dogs and promotional materials. The stars truly aligned with the choice to use a duck as the brand\u2019s character representative. Male ducks are also known as \u201cdrakes,\u201d which was a fitting tie-in with the company name.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_yankee_doodles.png\" alt=\"\" class=\"wp-image-10851\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Decades passed, and more treats like Coffee Cakes and Yodels were introduced into the brand\u2019s lineup. The duck\u2019s overall look and design also evolved with the changing years. The most prominent changes were often found in his mouth (occasionally open and closed) and attention to feather details. The Drake duck, however, remained nameless until the 1980s.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_contest.jpg\" alt=\"\" class=\"wp-image-10852\"\/><\/figure>\n\n\n\n<h3 id=\"h-meet-webster\" class=\"wp-block-heading\"><strong>Meet Webster<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers were encouraged to join in Drake\u2019s Cakes \u201cName That Duck\u201d contest in 1981. The winning name was \u201cWebster.\u201d It was yet another perfect tie-in since ducks have webbed feet, hence Webster!<\/p>\n\n\n\n<h3 id=\"h-webster-in-2019-and-beyond\" class=\"wp-block-heading\"><strong>Webster In 2019 \u2014 And Beyond!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_webster_3.jpg\" alt=\"\" class=\"wp-image-10850\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Webster has come a long way from his early days as an illustrated drawing. Now, he\u2019s a seven-foot brand ambassador with an equally larger than life social media presence. He tweets, <a href=\"https:\/\/twitter.com\/drakes\" target=\"_blank\" rel=\"noreferrer noopener\">posts on Facebook<\/a>, and shares photos and stories on <a href=\"https:\/\/www.instagram.com\/drakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. There\u2019s no denying it: Webster has reached influencer status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite how much he spreads his wings online, Webster doesn\u2019t let anything go to his head. Behind every tweet and post is plenty of passion for his favorite cakes and pies.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/drakes_cakes_webster_2.jpg\" alt=\"\" class=\"wp-image-10849\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In celebration of the Drake\u2019s Cakes 123rd anniversary this year, Webster is baking up a storm in the Drake\u2019s Cakes factory. He\u2019s also sharing the love on and off social media. Webster has a fun loving personality, so expect his postings to ruffle a few feathers (in a good way!) with his clever puns and an unyielding love for the Drake\u2019s Cakes baked into everything he does.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Legend \u2014 or rather, Drake\u2019s Cakes lore \u2014 has it that a duck named Webster was born to be the face of the snack brand. You can\u2019t [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Webster The Duck Became The Face of Drake\u2019s Cakes | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Webster The Duck Became The Face of Drake\u2019s Cakes\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Legend \u2014 or rather, Drake\u2019s Cakes lore \u2014 has it that a duck named Webster was born to be the face of the snack brand. You can\u2019t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T20:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T20:39:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\n\t<meta property=\"og:image:height\" content=\"1132\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"How Webster The Duck Became The Face of Drake\u2019s Cakes\",\"datePublished\":\"2019-08-27T20:38:00+00:00\",\"dateModified\":\"2026-09-17T20:39:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-1.39.11-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/\",\"name\":\"How Webster The Duck Became The Face of Drake\u2019s Cakes | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-1.39.11-PM.png\",\"datePublished\":\"2019-08-27T20:38:00+00:00\",\"dateModified\":\"2026-09-17T20:39:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-1.39.11-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-1.39.11-PM.png\",\"width\":2002,\"height\":1132},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-webster-the-duck-became-the-face-of-drakes-cakes\\\/19945\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Webster The Duck Became The Face of Drake\u2019s Cakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Webster The Duck Became The Face of Drake\u2019s Cakes | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/","og_locale":"en_US","og_type":"article","og_title":"How Webster The Duck Became The Face of Drake\u2019s Cakes","og_description":"By Heather Taylor Legend \u2014 or rather, Drake\u2019s Cakes lore \u2014 has it that a duck named Webster was born to be the face of the snack brand. You can\u2019t [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/","og_site_name":"AW360","article_published_time":"2019-08-27T20:38:00+00:00","article_modified_time":"2026-09-17T20:39:54+00:00","og_image":[{"width":2002,"height":1132,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"How Webster The Duck Became The Face of Drake\u2019s Cakes","datePublished":"2019-08-27T20:38:00+00:00","dateModified":"2026-09-17T20:39:54+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/"},"wordCount":618,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/","name":"How Webster The Duck Became The Face of Drake\u2019s Cakes | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png","datePublished":"2019-08-27T20:38:00+00:00","dateModified":"2026-09-17T20:39:54+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-1.39.11-PM.png","width":2002,"height":1132},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-webster-the-duck-became-the-face-of-drakes-cakes\/19945\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"How Webster The Duck Became The Face of Drake\u2019s Cakes"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19945"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19945\/revisions"}],"predecessor-version":[{"id":19947,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19945\/revisions\/19947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19946"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19945"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}