{"id":19951,"date":"2019-08-20T16:42:00","date_gmt":"2019-08-20T20:42:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19951"},"modified":"2026-09-17T16:43:31","modified_gmt":"2026-09-17T20:43:31","slug":"the-kool-aid-man-crashes-soundcloud-with-oh-yeah-anthem","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-kool-aid-man-crashes-soundcloud-with-oh-yeah-anthem\/19951\/","title":{"rendered":"The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

Few characters have mastered the art of crashing quite like Kool-Aid\u2019s iconic Kool-Aid Man.<\/p>\n\n\n\n

\"kool_aid_man\"<\/figure>\n\n\n\n

After spending his early years in advertising as the \u201cPitcher Man,\u201d an ice-cold pitcher full of the flavored drink mix, Kool-Aid brought their business to Grey Advertising in 1975. Under the guidance of creative director Robert Skollar<\/a>, the Pitcher Man became the Kool-Aid Man. He was a bright red pitcher filled to the brim with the tasty drink mix and ice cubes. And, he had a penchant for making quite an entrance. His long-time signature move? Bellowing \u201cOH YEAH!\u201d as he crashes through walls in houses and buildings everywhere.<\/p>\n\n\n\n

From The Pitcher Man To Crashing Extraordinaire<\/strong><\/h3>\n\n\n\n

Over the decades, the Kool-Aid Man has continued to keep crashing into pop culture. He teamed up with Lil Jon in December 2018 to drop a holiday single<\/a>. In 2019, the big red guy spoofed Game of Thrones<\/em> with a #ForTheFire and #ForTheIce ad campaign<\/a>.<\/p>\n\n\n\n

Now, the Kool-Aid Man is crashing personalized video shoutout company Cameo. What\u2019s he doing there \u2014 and why does the Kool-Aid Man have a Soundcloud account?<\/p>\n\n\n\n

\"kool_aid_oh_yeah\"<\/figure>\n\n\n\n

OH YEAH! Anthem<\/strong><\/h3>\n\n\n\n

On August 9th, the Kool-Aid Man celebrated National Kool-Aid Day with a squad of musical talent for his new song \u201cOH YEAH! Anthem.\u201d Celebs like Flavor Flav and Raven-Symone teamed up to give The Kool-Aid Man a mad shout-out on Twitter<\/a>. Everyone sang the lyrics to \u201cOH YEAH! Anthem,\u201d a tribute to the character that crashed into their lives.<\/p>\n\n\n\n

\"kool_aid_oh_yeah_2\"<\/figure>\n\n\n\n

Meanwhile, big things were also happening at Cameo. The Kool-Aid Man became the first-ever brand mascot to crash the platform<\/a>. Fans flocked to the site to submit requests for a custom Kool-Aid Man crash of their own all day August 9th. (Despite having a major crasher on the scene, Cameo, thankfully, didn\u2019t experience a site crash.)<\/p>\n\n\n\n

Where Can I Listen To \u201cOH YEAH! Anthem?\u201d<\/strong><\/h3>\n\n\n\n
\"kool_aid_oh_yeah_3\"<\/figure>\n\n\n\n

Much like Hamburger Helper\u2019s Lefty, famous for dropping \u201cWatch The Stove\u201d on Soundcloud<\/a>, The Kool-Aid Man\u2019s hit single<\/a> is also available to listen on the streaming platform.<\/p>\n\n\n