{"id":19954,"date":"2019-09-17T16:44:50","date_gmt":"2019-09-17T20:44:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19954"},"modified":"2026-09-17T17:07:51","modified_gmt":"2026-09-17T21:07:51","slug":"where-does-your-favorite-mascot-rank-with-americas-most-memorable-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/where-does-your-favorite-mascot-rank-with-americas-most-memorable-mascots\/19954\/","title":{"rendered":"Where Does Your Favorite Mascot Rank With America\u2019s Most Memorable Mascots?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? Crestline, a custom promotional products company, recently conducted a survey to uncover advertising\u2019s most memorable mascots. The survey consisted of responses from 1,630 participants covering 82 different characters in high school yearbook-esque superlatives. But, you know, in a fitting manner to the advertising community. Let\u2019s see how our favorite icons stack up in recognition across generations!<\/p>\n\n\n\n<h3 id=\"h-most-memorable\" class=\"wp-block-heading\"><strong>Most Memorable<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/most_memorable.jpg\" alt=\"most_memorable\" class=\"wp-image-10796\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The five faces that make up the most memorable icons have been, in many ways, all things to everyone. We grab lattes with the <a href=\"https:\/\/popicon.life\/legend-starbucks-siren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks Siren<\/a> on every cup at Starbucks. Colonel Sanders has long sold us buckets of finger lickin\u2019 good chicken at KFC. The refined GEICO Gecko is always there in a pinch for your insurance needs, while <a href=\"https:\/\/www.mms.com\/en-us\/experience-mms\/characters?color=green\" target=\"_blank\" rel=\"noreferrer noopener\">M&amp;M\u2019S Green<\/a> boldly declares she will \u201cmelt for no one.\u201d And, of course, we couldn\u2019t be lovin\u2019 it at McDonald\u2019s without our dear clown pal in the big red shoes Ronald McDonald.<\/p>\n\n\n\n<h3 id=\"h-more-familiar-to-baby-boomers\" class=\"wp-block-heading\"><strong>More Familiar to\u2026 Baby Boomers<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/baby_boomers.jpg\" alt=\"baby_boomers\" class=\"wp-image-10795\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Would you think the winner would be the face of a butter and margarine brand? Blue Bonnet took the lead at a stunning 63.9%, while Ernie Keebler, and the Keebler Elves, trailed in at 57.7%. If you need the Keebler Elves, they\u2019ll be baking away in their <a href=\"https:\/\/popicon.life\/guided-tour-inside-keebler-hollow-tree\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hollow Tree<\/a>!<\/p>\n\n\n\n<h3 id=\"h-more-familiar-to-generation-z\" class=\"wp-block-heading\"><strong>More Familiar to\u2026 Generation Z<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/gen_z.jpg\" alt=\"gen_z\" class=\"wp-image-10797\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who does Gen Z, the generation most likely to do their grocery shopping through Amazon and get dinner delivered from DoorDash, see as the mascot most familiar to them? <a href=\"https:\/\/popicon.life\/salad-bars-and-mindfulness-meditating-with-chuck-e-cheese\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuck E. Cheese<\/a> took the top spot at 52.6%. <a href=\"https:\/\/popicon.life\/throwback-buzzbee-honey-nut-cheerios\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzBee<\/a> from Honey Nut Cheerios flew in closely behind at 48.7% with Gen Z. Do we all just want to hang out in spaces where our (inner) kid can be a kid? Seems like it!<\/p>\n\n\n\n<h3 id=\"h-most-likeable\" class=\"wp-block-heading\"><strong>Most Likeable<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"1991 Pillsbury Oven Lovin&amp;apos; Cookies Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/qpNmNyIGd5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hats off to <a href=\"https:\/\/popicon.life\/design-evolution-pillsbury-doughboy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poppin\u2019 Fresh<\/a>! The Pillsbury Doughboy, with a ranking of 8.66, is America\u2019s most likeable brand mascot. Not a surprise to anyone, if you think about it. He\u2019s always ready to help out in the kitchen, and giggles nonstop.<\/p>\n\n\n\n<h3 id=\"h-most-persuasive-nbsp\" class=\"wp-block-heading\"><strong>Most Persuasive &nbsp;<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/BjuyHAuHMXI\">https:\/\/youtu.be\/BjuyHAuHMXI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have mixed feelings about Red from M&amp;M\u2019S ranking the highest as most persuasive mascot. On the one hand, he\u2019s pretty smooth at selling candy. However, Red may or may not have been the ringleader for eating <a href=\"https:\/\/popicon.life\/what-happened-to-hazelnut-the-new-mms-spokescandy\/\" target=\"_blank\" rel=\"noreferrer noopener\">M&amp;M\u2019S new flavor Hazelnut<\/a> so\u2026<\/p>\n\n\n\n<h3 id=\"h-most-trustworthy\" class=\"wp-block-heading\"><strong>Most Trustworthy<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"[broken] Snuggle Fabric Softener (Commercial, 1984)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/9e_NBKqAKqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snuggle Bear, a longtime friend to laundry baskets everywhere, took the honors as most trustworthy mascot. Ranking at 7.77, Snuggle Bear is the cuddly face of Snuggle Fabric Softener and has spent decades cleaning clothes and cuddling up to consumers.<\/p>\n\n\n\n<h3 id=\"h-most-annoying-and-most-creepy\" class=\"wp-block-heading\"><strong>Most Annoying and Most Creepy<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/zaBjTC1yljs\">https:\/\/youtu.be\/zaBjTC1yljs<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poor Mr. Mucus from Mucinex. He ranked at 5.74 in most annoying and 7.03 as the most creepy character. A booger can\u2019t catch a break with consumers, even when he\u2019s just being himself.<\/p>\n\n\n\n<h3 id=\"h-battle-of-the-bowl-cereal-mascots-face-off\" class=\"wp-block-heading\"><strong>Battle of the Bowl: Cereal Mascots Face Off!<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Vintage 1980&amp;apos;s Tony Tiger Frosted Flakes Cereal TV Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/X9gYkLX53L4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/popicon.life\/how-tony-the-tiger-commercials-are-filmed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tony the Tiger<\/a> remains GR-R-REAT! The Frosted Flakes icon took on the cereal bowl brackets to beat out his fellow breakfast icons. Tony took home the highest rankings in most likeable, most persuasive, and most trustworthy. Try as you might, you can\u2019t keep this beloved tiger down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>See the full list of mascots and their rankings <a href=\"https:\/\/crestline.com\/c\/brand-mascots-and-logo-designs-that-work\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor We\u2019re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? Crestline, a custom [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where Does Your Favorite Mascot Rank With America\u2019s Most Memorable Mascots? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/where-does-your-favorite-mascot-rank-with-americas-most-memorable-mascots\/19954\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Does Your Favorite Mascot Rank With America\u2019s Most Memorable Mascots?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor We\u2019re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? 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