{"id":19957,"date":"2019-08-13T16:45:00","date_gmt":"2019-08-13T20:45:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19957"},"modified":"2026-09-17T16:53:55","modified_gmt":"2026-09-17T20:53:55","slug":"will-die-for-love-meet-hingie-hinges-new-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/will-die-for-love-meet-hingie-hinges-new-mascot\/19957\/","title":{"rendered":"Will Die For Love: Meet Hingie, Hinge\u2019s New Mascot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Killing the star in advertising usually applies to characters we love to hate, like the <a href=\"https:\/\/popicon.life\/the-raid-bugs-characters-we-love-to-hate\/\">Raid Bugs<\/a>. Hingie, the new face of dating app Hinge, is a character made for feeling the warm fuzzies. He\u2019ll do anything for love including die. Repeatedly. Over and over again all in the name of true romance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot.png\" alt=\"hinge_mascot\" class=\"wp-image-10777\"\/><\/figure>\n\n\n\n<h3 id=\"h-hinge-the-dating-app-designed-to-be-deleted\" class=\"wp-block-heading\"><strong>Hinge: The Dating App Designed To Be Deleted<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Hinge, the Dating App Designed to Be Deleted\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/7q0M12pOmQk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Hinge\u2019s first international brand campaign, and first advertising character. Created by ad agency <a href=\"https:\/\/redantler.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Antler<\/a>, Hingie is the Hinge app icon brought to life.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot_6.png\" alt=\"hinge_mascot_6\" class=\"wp-image-10782\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hingie might be cute, but Hinge \u2013 the app \u2014 is dying for people to find each other. The more couples hit it off in commercial spots, the more we\u2019re able to watch the company fulfill its tagline promise as \u201cthe dating app designed to be deleted.\u201d<\/p>\n\n\n\n<h3 id=\"h-head-over-heels-watching-hingie-bite-the-dust\" class=\"wp-block-heading\"><strong>Head Over Heels: Watching Hingie Bite The Dust<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">True love aside, there\u2019s a lot to gush over watching Hingie\u2019s demise in increasingly funny sight gags. As users couple up, Hinge gets deleted from their smartphones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for Hingie? He\u2019s thrilled to literal death for all the lovers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot_3.png\" alt=\"hinge_mascot_3\" class=\"wp-image-10779\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hingie takes the L \u2014 love, of course \u2014 on date night and freezes inside of a convenience store freezer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot_4.png\" alt=\"hinge_mascot_4\" class=\"wp-image-10780\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A taxi runs Hingie over, revealing his insides are actually small, pink hearts. (Awww, Hingie!)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot_5.png\" alt=\"hinge_mascot_5\" class=\"wp-image-10781\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During a romantic camping trip, Hingie resembles a marshmallow as he slowly roasts on the campfire.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/hinge_mascot_7-1.png\" alt=\"hinge_mascot_7\" class=\"wp-image-10784\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, Hingie \u2014 beaten up, burnt, and struck with too many of Cupid\u2019s arrows \u2014 must self-destruct. Hingie lived up to his expectations. He did anything, and everything, for love.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Killing the star in advertising usually applies to characters we love to hate, like the Raid Bugs. Hingie, the new face of dating app Hinge, is a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Will Die For Love: Meet Hingie, Hinge\u2019s New Mascot | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/will-die-for-love-meet-hingie-hinges-new-mascot\/19957\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Die For Love: Meet Hingie, Hinge\u2019s New Mascot\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Killing the star in advertising usually applies to characters we love to hate, like the Raid Bugs. 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