{"id":19965,"date":"2019-08-09T17:13:00","date_gmt":"2019-08-09T21:13:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19965"},"modified":"2026-09-17T17:21:40","modified_gmt":"2026-09-17T21:21:40","slug":"smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/","title":{"rendered":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1944, <a href=\"https:\/\/smokeybear.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Smokey Bear<\/a> made his debut in a new PSA ad campaign from the USDA Forest Service, Ad Council, and National Association of State Foresters (NASF) in partnership with ad agency FCB. Designed by USFS employee <a href=\"https:\/\/popicon.life\/smokey-bear-turns-74-look-back-at-the-icons-historic-print-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rudolph Wendelin<\/a>, Smokey wore a ranger\u2019s hat and belted blue jeans. He carried a shovel in one paw. Three years later in 1947, he introduced a powerful slogan \u2014 \u201cOnly YOU Can Prevent Forest Fires.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_1982.jpg\" alt=\"smokey_bear_1982\" class=\"wp-image-10760\"\/><\/figure>\n\n\n\n<h3 id=\"h-smokey-at-75\" class=\"wp-block-heading\"><strong>Smokey At 75<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Smokey Bear turns 75-years-old. His slogan has since been revised to \u201cOnly You Can Prevent Wildfires,\u201d but little else has changed for this icon. He\u2019s one of the nation\u2019s most recognizable bears, and has the longest running public service initiative in United States history. In 2014, Smokey Bear was inducted into the <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame<\/a>.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/0DnDeR1PoKY\">https:\/\/youtu.be\/0DnDeR1PoKY<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey\u2019s legacy as a wildfire prevention symbol only continues to become increasingly relevant in a world facing widespread climate change. His latest PSA campaign features celebrity friends like Stephen Colbert, Al Roker, and Jeff Foxworthy lending their voices to Smokey (famously voiced by actor Sam Elliott) to help him say more about his passion for wildfire prevention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aware of the millions of wildland acres that burn each year, Smokey continues to tirelessly promote a message of environmental conversation and protection to one and all. In celebration of this major milestone, we chatted with Lisa Sherman, President and CEO of the Ad Council. Sherman shares with us her very first memory of Smokey Bear, his new look as an animated emoji, and how \u201conly you\u201d can celebrate his big birthday today!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_1947.jpg\" alt=\"smokey_bear_1947\" class=\"wp-image-10757\"\/><\/figure>\n\n\n\n<h3 id=\"h-happy-75-th-nbsp-birthday-to-smokey-bear-do-you-remember-the-first-time-you-heard-about-the-icon\" class=\"wp-block-heading\"><strong>Happy 75<sup>th<\/sup>&nbsp;birthday to Smokey Bear! Do you remember the first time you heard about the icon?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I remember seeing and hearing Smokey Bear throughout my childhood. Whether it was seeing Smokey on a sign during a trip with my family to a national park or hearing \u201cOnly YOU Can Prevent Wildfires\u201d in an advertisement, Smokey Bear has been a <a href=\"https:\/\/popicon.life\/celebrate-earth-day-get-know-smokey-bear-5-fun-facts\/\" target=\"_blank\" rel=\"noreferrer noopener\">beloved figure<\/a> for as long as I can remember.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_1961.jpg\" alt=\"smokey_bear_1961\" class=\"wp-image-10759\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But it wasn\u2019t until about four years ago, when I first came to the Ad Council, that I fully realized Smokey\u2019s profound impact on American culture and society. My appreciation for Smokey and his wildfire prevention message has grown immensely. What strikes me most is that his message is just as critical today as it was in 1944 when Smokey was created. I\u2019m so proud to be part of the extraordinary coalition that the Ad Council, the USDA Forest Service and the National Association of State Foresters, in partnership with FCB, have created for our favorite bear. Smokey\u2019s enduring legacy is a true testament to the importance of using our abilities, as marketers, for social good. When we come together, we have the power to create positive change in our own communities and across the country, generation after generation.<\/p>\n\n\n\n<h3 id=\"h-how-do-stars-like-betty-white-stephen-colbert-al-roker-and-jeff-foxworthy-make-smokey-relevant-to-the-next-generation-nbsp\" class=\"wp-block-heading\"><strong>How do stars like Betty White, Stephen Colbert, Al Roker, and Jeff Foxworthy make Smokey relevant to the next generation?&nbsp;<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/l_5XVrz6rNw\">https:\/\/youtu.be\/l_5XVrz6rNw<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey Bear has been talking about wildfire prevention for 75 years. However, he can only say one thing: \u201cOnly YOU Can Prevent Wildfires.\u201d That\u2019s why we invited some of Smokey\u2019s celebrity friends to say more about the issue on his behalf \u2013 why wildfire prevention is so crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wanted to prompt personal responsibility for preventing wildfires by tapping into the love that people have for being outside. Betty White, Stephen Colbert, Al Roker, and Jeff Foxworthy each feel passionately about protecting the great outdoors. These popular TV personalities appeal to diverse audiences. They were eager to lend their voices to spread Smokey\u2019s wildfire prevention message.<\/p>\n\n\n\n<h3 id=\"h-smokey-is-now-in-emoji-form-how-did-you-decide-on-emojis-for-his-new-campaign\" class=\"wp-block-heading\"><strong>Smokey is now in emoji form. How did you decide on emojis for his new campaign?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_love_outdoors.jpg\" alt=\"smokey_bear_love_outdoors\" class=\"wp-image-10761\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey may be 75, but he\u2019s tech savvy and has evolved with the times. As new modes of communication, social media and technology have developed, Smokey has adapted and embraced them. These platforms give him a voice that has extended well beyond the realm of traditional advertising. The animated emoji is no exception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the latest facial recognition and mapping technology, we\u2019ve created Smokey Bear\u2019s first ever animated emoji. This allows his famous friends to lend their voices (and facial expressions) to the campaign in a modern, fun and unexpected way. That\u2019s the magic of Smokey\u2019s message. He\u2019s evolved so much since 1944, but continues to instill a personal responsibility in all of us when it comes to the role we each play in preventing wildfires.<\/p>\n\n\n\n<h3 id=\"h-at-75-smokey-is-dealing-with-climate-change-in-unprecedented-patterns-how-is-the-ad-council-working-to-keep-the-conversation-and-awareness-going\" class=\"wp-block-heading\"><strong>At 75, Smokey is dealing with climate change in unprecedented patterns. How is the Ad Council working to keep the conversation and awareness going?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years, Smokey has transcended from advertising icon to a mainstream part of our culture. Our coalition of organizations &#8212; Ad Council, USDA Forest Service and the National Association of State Foresters, with the pro-bono&nbsp;help of FCB &#8212; have worked together to build an extraordinary legacy for Smokey Bear, which is truly remarkable and unprecedented.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_1951.jpg\" alt=\"smokey_bear_1951\" class=\"wp-image-10758\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey may be 75, but he has no plans on retiring any time soon. Rather, he\u2019s going to continue to adapt. Much like the last 75 years, we expect the next 75 years (and longer) to see Smokey continue his mission of wildfire prevention, reaching people through new and traditional forms of media, even as his appearance may change with future trends. I\u2019m excited to see what the Smokey Bear I know and love will look like when the nation celebrates his 80th, or even 100th, birthday!<\/p>\n\n\n\n<h3 id=\"h-smokey-bear-is-a-huge-social-media-star-what-kind-of-birthday-wishes-would-you-encourage-fans-to-send-him\" class=\"wp-block-heading\"><strong>Smokey Bear is a huge social media star! What kind of birthday wishes would you encourage fans to send him?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/08\/smokey_bear_75.png\" alt=\"smokey_bear_75\" class=\"wp-image-10756\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We encourage Smokey\u2019s friends to wish him a happy birthday on social media using #SmokeyBear75 and #OnlyYou. Ultimately, the best birthday present anyone can give Smokey would be a commitment to being careful with fire outdoors. Visit&nbsp;<a href=\"http:\/\/smokeybear.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmokeyBear.com<\/a>&nbsp;to learn more about what each and every one of us can do to prevent wildfires and help Smokey protect the great outdoors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor In 1944, Smokey Bear made his debut in a new PSA ad campaign from the USDA Forest Service, Ad Council, and National Association of State Foresters (NASF) [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor In 1944, Smokey Bear made his debut in a new PSA ad campaign from the USDA Forest Service, Ad Council, and National Association of State Foresters (NASF) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-09T21:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T21:21:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM-1024x586.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever\",\"datePublished\":\"2019-08-09T21:13:00+00:00\",\"dateModified\":\"2026-09-17T21:21:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/\"},\"wordCount\":1030,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-2.20.32-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/\",\"name\":\"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-2.20.32-PM.png\",\"datePublished\":\"2019-08-09T21:13:00+00:00\",\"dateModified\":\"2026-09-17T21:21:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-2.20.32-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-17-at-2.20.32-PM.png\",\"width\":1980,\"height\":1134},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\\\/19965\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/","og_locale":"en_US","og_type":"article","og_title":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever","og_description":"By Heather Taylor In 1944, Smokey Bear made his debut in a new PSA ad campaign from the USDA Forest Service, Ad Council, and National Association of State Foresters (NASF) [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/","og_site_name":"AW360","article_published_time":"2019-08-09T21:13:00+00:00","article_modified_time":"2026-09-17T21:21:40+00:00","og_image":[{"width":1024,"height":586,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM-1024x586.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever","datePublished":"2019-08-09T21:13:00+00:00","dateModified":"2026-09-17T21:21:40+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/"},"wordCount":1030,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/","name":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM.png","datePublished":"2019-08-09T21:13:00+00:00","dateModified":"2026-09-17T21:21:40+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.20.32-PM.png","width":1980,"height":1134},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-75-why-the-wildfire-icon-matters-now-more-than-ever\/19965\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Smokey Bear Turns 75! Why The Wildfire Icon Matters Now More Than Ever"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19965"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19965\/revisions"}],"predecessor-version":[{"id":19967,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19965\/revisions\/19967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19966"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19965"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}