{"id":19976,"date":"2019-07-24T17:27:00","date_gmt":"2019-07-24T21:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19976"},"modified":"2026-09-17T17:28:34","modified_gmt":"2026-09-17T21:28:34","slug":"how-kelloggs-brand-mascots-made-it-to-the-moon","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-kelloggs-brand-mascots-made-it-to-the-moon\/19976\/","title":{"rendered":"How Kellogg\u2019s Brand Mascots Made It To The Moon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThat\u2019s one small step for man, one giant leap for a tiger and rooster!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We might have paraphrased astronaut Neil Armstong\u2019s famous quote when he first stepped on the moon just a little bit. 50 years ago on July 20, 1969, astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins declared liftoff in Apollo 11 and landed on the moon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the world celebrates 50 years since the moon landing, brands in the ad industry space are going quite literally to the moon and back with their marketing efforts. However, only two cereals and their brand mascots made it into orbit. They were both part of Kellogg\u2019s: Frosted Flakes starring the iconic <a href=\"https:\/\/popicon.life\/design-evolution-tony-tiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tony The Tiger<\/a> and Corn Flakes featuring <a href=\"https:\/\/popicon.life\/throwback-kelloggs-cornelius-rooster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cornelius Rooster<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/kelloggs_rocket_ahead_in_1970.jpg\" alt=\"kelloggs_rocket_ahead_in_1970\" class=\"wp-image-10695\"\/><\/figure>\n\n\n\n<h3 id=\"h-3-2-1-kellogg-s-blasts-off\" class=\"wp-block-heading\"><strong>3, 2, 1\u2026 Kellogg\u2019s Blasts Off!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How did Kellogg\u2019s land on the moon? According to their corporate archives, Kellogg\u2019s provided cereal to the <a href=\"http:\/\/www.openforbreakfast.com\/en_US\/content\/nutrition\/treasures-from-the-kelloggs-archives.html\" target=\"_blank\" rel=\"noreferrer noopener\">Apollo 11 crew<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this cereal didn\u2019t come inside a box with prizes. Frosted Flakes and fruit-flavored Corn Flakes landed in space in the form of cereal cubes developed by Whirlpool. The astronauts on board their mission were able to enjoy breakfast in outer space.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/kelloggs_frosted_flakes_game.jpg\" alt=\"kelloggs_frosted_flakes_game\" class=\"wp-image-10693\"\/><\/figure>\n\n\n\n<h3 id=\"h-back-on-planet-earth\" class=\"wp-block-heading\"><strong>Back On Planet Earth\u2026<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What were kids doing on Earth while the astronauts explored the moon? They were enjoying out of this world cereal fun with the iconic Kellogg\u2019s characters!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to nourishing the Apollo 11 astronauts, Kellogg\u2019s also co-sponsored the moon landing\u2019s broadcast on live television. In 1970, the company launched a commercial theme called <a href=\"http:\/\/crreport.kelloggcompany.com\/social-k?item=166\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cRocket Ahead In \u201970.\u201d<\/a> Promotional packaging and prizes were designed to blast consumers into a whole new galaxy full of flavor.<\/p>\n\n\n\n<h3 id=\"h-kellogg-s-astronaut-breakfast-game\" class=\"wp-block-heading\"><strong>Kellogg\u2019s Astronaut Breakfast Game<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who will be first to have breakfast on the moon? Find out in Kellogg\u2019s \u201cAstronaut\u201d Breakfast Game!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/kelloggs_frosted_flakes.jpg\" alt=\"kelloggs_frosted_flakes\" class=\"wp-image-10694\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We went in for a close-up on this box\u2019s game rules, and as a spoiler they did encourage kids to eat more cereal to win. Teams must be divided into groups of four in order to play this breakfast game. Each team \u201crides\u201d one of the colored ships \u2014 red, blue, green, or yellow. The team that ate the most healthy Kellogg\u2019s breakfasts on school days moved one space closer to the moon, and the first team to reach the moon declared the winner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it was a game about eating cereal huh? Kind of, yeah. The Kellogg\u2019s Astronaut Breakfast Game allowed kids to make the pledge to eat a healthy breakfast every morning. Personally, we would have liked to see more of Tony the Tiger in space. That\u2019s one cool cat in an astronaut\u2019s helmet. It&#8217;s a GR-R-REAT look!<\/p>\n\n\n\n<h3 id=\"h-corny-7-rocket\" class=\"wp-block-heading\"><strong>\u201cCorny 7\u201d Rocket<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Cornelius Roster rode the \u201cCorny 7\u201d rocket with 30 million coupons inside specially marked boxes of Corn Flakes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/kelloggs_corn_flakes_1966.jpg\" alt=\"kelloggs_corn_flakes\" class=\"wp-image-10692\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It was a spin on Apollo 11 \u2014 and one where Cornelius exclaimed \u201cA-A-WK!\u201d out of nervousness as he launched into space. We take it the iconic rooster may need a few Kellogg\u2019s companions with him for his next space mission!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor \u201cThat\u2019s one small step for man, one giant leap for a tiger and rooster!\u201d We might have paraphrased astronaut Neil Armstong\u2019s famous quote when he first stepped [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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