{"id":19979,"date":"2019-07-24T17:28:00","date_gmt":"2019-07-24T21:28:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19979"},"modified":"2026-09-17T17:30:23","modified_gmt":"2026-09-17T21:30:23","slug":"peperami-introduces-animals-meaty-new-mates-in-we-are-animal-campaign","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/peperami-introduces-animals-meaty-new-mates-in-we-are-animal-campaign\/19979\/","title":{"rendered":"Peperami Introduces Animal\u2019s Meaty New Mates In \u201cWe Are Animal\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animal, the pork sausage mascot for U.K. snack brand <a href=\"https:\/\/www.peperami.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peperami<\/a>, is back in the spotlight! He\u2019s not alone either. Animal\u2019s beefing up commercial spots with a little help from his new protein-loving pals, Chicken and Beef.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/peperami_we_are_animal.png\" alt=\"peperami_we_are_animal\" class=\"wp-image-10703\"\/><\/figure>\n\n\n\n<h3 id=\"h-we-are-animal\" class=\"wp-block-heading\"><strong>\u201cWe Are Animal\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Created by ad agency <a href=\"https:\/\/atomic-london.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atomic London<\/a>, the latest Peperami advertisement \u201cWe Are Animal\u201d features two new mascots. They\u2019re both on board with Animal\u2019s antics, and share a common goal to reposition Peperami as a must-have protein snack for the next generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get acquainted with new and old members of this trio, shall we?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/peperami_chicken.png\" alt=\"peperami_chicken\" class=\"wp-image-10702\"\/><\/figure>\n\n\n\n<h3 id=\"h-chicken\" class=\"wp-block-heading\"><strong>Chicken<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who are you calling Chicken, anyway? Chicken does it all. He dashes through a gym obstacle course, \u00e0 la Kevin Bacon in the hit \u201880s film \u201cFootloose.\u201d His hashtag declares that the character is #Unstoppable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/peperami_beef.png\" alt=\"peperami_beef\" class=\"wp-image-10701\"\/><\/figure>\n\n\n\n<h3 id=\"h-beef\" class=\"wp-block-heading\"><strong>Beef<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Turn up the beef because our first introduction to the mascot is red-hot. Literally. Beef\u2019s character is bright red and power lifting at the gym. He declares, \u201cI am #Power\u201d \u2014 even as he accidentally passes gas midway through the lift.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/07\/peperami_animal.png\" alt=\"peperami_animal\" class=\"wp-image-10700\"\/><\/figure>\n\n\n\n<h3 id=\"h-animal\" class=\"wp-block-heading\"><strong>Animal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you know and love Peperami products, you\u2019re probably quite familiar with Animal and his larger than life personality. The icon has been around for more than 24 years and achieved a <a href=\"https:\/\/atomic-london.co.uk\/portfolio\/we-are-animal\/\" target=\"_blank\" rel=\"noreferrer noopener\">cult status<\/a> in the United Kingdom. This is largely due to his portrayal as the patron of hungry blokes everywhere and his can-do attitude for providing everyday snacking solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In \u201cWe Are Animal,\u201d Animal isn\u2019t afraid to test the limits of his endurance. He leaps from building to building, sails over a helicopter, and lands feet first on a rooftop. Each mascot is accompanied by a hashtag in the commercial spot. Animal declares he is #Fearless. He\u2019s your main meathead when it comes to providing protein snacks to quell hunger\/hangry pangs.<\/p>\n\n\n\n<h3 id=\"h-peperami-s-new-squad\" class=\"wp-block-heading\"><strong>Peperami\u2019s New Squad<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Peperami - We Are Animal 40&quot;\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/7Rc-9SoLT-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Led by the creative team of Mathew Welch and Simon Welch, the latest Peperami spots are serious about their new flavors pepping up protein in athletic diets. The trio don\u2019t mind remaining silly though. Watch till the end of the commercial spot to see, well, a bit more Beef than you thought you\u2019d meat and greet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Animal, the pork sausage mascot for U.K. snack brand Peperami, is back in the spotlight! He\u2019s not alone either. Animal\u2019s beefing up commercial spots with a little [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peperami Introduces Animal\u2019s Meaty New Mates In \u201cWe Are Animal\u201d Campaign | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/peperami-introduces-animals-meaty-new-mates-in-we-are-animal-campaign\/19979\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peperami Introduces Animal\u2019s Meaty New Mates In \u201cWe Are Animal\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Animal, the pork sausage mascot for U.K. snack brand Peperami, is back in the spotlight! 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