{"id":19994,"date":"2019-06-19T17:49:00","date_gmt":"2019-06-19T21:49:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19994"},"modified":"2026-09-17T17:52:04","modified_gmt":"2026-09-17T21:52:04","slug":"mr-peanut-debuts-first-ever-line-of-pumped-up-kicks","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-debuts-first-ever-line-of-pumped-up-kicks\/19994\/","title":{"rendered":"Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Peanut has spent 2019 in #CrunchTime mode. In a nutshell, the legendary legume rescued Alex Rodriguez from disappointing <a href=\"https:\/\/popicon.life\/mr-peanut-races-to-rescue-alex-rodriguez-from-sad-super-bowl-snacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl snacks<\/a>, acted as a blushing <a href=\"https:\/\/popicon.life\/mr-peanut-is-a-blushing-love-guru-in-valentines-day-collab-with-dr-ruth\/\" target=\"_blank\" rel=\"noreferrer noopener\">love guru with Dr. Ruth<\/a>, and raced the NUTmobile against the <a href=\"https:\/\/popicon.life\/mr-peanuts-nutmobile-versus-toyota-who-will-win-the-race\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020 Toyota GR Supra<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/06\/Crunch-Force-1s_Mr.-Peanut-background-image.jpg\" alt=\"Crunch Force 1s_Mr. Peanut background image\" class=\"wp-image-10592\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, he\u2019s adding entrepreneur to his lengthy resume with a footwear line. The first-ever Planters custom high-top sneakers, Crunch Force 1s, debuts on June 18, 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/06\/Crunch-Force-1s_zoom.jpg\" alt=\"Crunch Force 1s_zoom\" class=\"wp-image-10591\"\/><\/figure>\n\n\n\n<h3 id=\"h-all-about-mr-peanut-s-new-sneakers\" class=\"wp-block-heading\"><strong>All About Mr. Peanut\u2019s New Sneakers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Longtime fans of Mr. P might be surprised to see he swapped his signature spats for sneakers. From what we have been told, Mr. Peanut has long bean weighing his options for a footwear line. He\u2019s secretly nuts about sneakers, especially high-tops. And, they tend to allow for quicker #CrunchTime movement when you\u2019re on the go for salty snacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There could be nut\u2019n better than these dapper high-top sneakers! Each pair of Crunch Force 1s is made with premium leather in the signature Planters blue and gold shades.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/06\/Crunch-Force-1s_front-view.jpg\" alt=\"Crunch Force 1s_front view\" class=\"wp-image-10590\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s Mr. Peanut himself on the sneaker tongue with his iconic monocle. There\u2019s also a peanut insole inside the sneakers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/06\/Crunch-Force-1s_basketball.jpg\" alt=\"Crunch Force 1s_basketball\" class=\"wp-image-10589\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wear them on the basketball court, between plays, and while you\u2019re out and about. The Crunch Force 1s, like everything Mr. Peanut does, never go out of style.<\/p>\n\n\n\n<h3 id=\"h-the-designers-behind-mr-peanut-s-pumped-up-kicks\" class=\"wp-block-heading\"><strong>The Designers Behind Mr. Peanut\u2019s Pumped Up Kicks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who designed these fantastic sneakers? The look and feel of these sneakers was brought to life by designers and artists Jeff Cole and Seth Fowler. Richie Range served as the sneaker manufacturer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/06\/Crunch-Force-1s_basketball-hoop.jpg\" alt=\"Crunch Force 1s_basketball hoop\" class=\"wp-image-10588\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to cashew your own pair of Crunch Force 1s? Fans can order their own pairs for $170 on the <a href=\"http:\/\/crunchforce1s.com\" target=\"_blank\" rel=\"noreferrer noopener\">Crunch Force 1s<\/a> website starting at 8:30 AM EST on June 18. The last day you can place your order is June 21, 2019 at 6 PM EST.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Mr. Peanut has spent 2019 in #CrunchTime mode. In a nutshell, the legendary legume rescued Alex Rodriguez from disappointing Super Bowl snacks, acted as a blushing love [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-debuts-first-ever-line-of-pumped-up-kicks\/19994\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Mr. Peanut has spent 2019 in #CrunchTime mode. In a nutshell, the legendary legume rescued Alex Rodriguez from disappointing Super Bowl snacks, acted as a blushing love [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-debuts-first-ever-line-of-pumped-up-kicks\/19994\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T21:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T21:52:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-2.49.44-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1986\" \/>\n\t<meta property=\"og:image:height\" content=\"1112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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