{"id":20012,"date":"2019-05-28T18:02:00","date_gmt":"2019-05-28T22:02:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20012"},"modified":"2026-09-17T18:03:41","modified_gmt":"2026-09-17T22:03:41","slug":"how-to-direct-a-rice-krispies-photo-shoot-starring-snap-crackle-and-pop","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-to-direct-a-rice-krispies-photo-shoot-starring-snap-crackle-and-pop\/20012\/","title":{"rendered":"How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">James Wahlberg wants you to know that he\u2019s more than <em>The Smurfs<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wahlberg\u2019s animation background is the stuff of creative dreams. His early years were spent as an artist and performer, where his combined talents allowed him to tap into the animation field. \u201cI was initially concerned about what to do for a living,\u201d Wahlberg admits, \u201cAnimation was perfect. It\u2019s a great venue because you can\u2019t draw it unless you perform it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shortly after college, Wahlberg began working at Hanna-Barbera Productions. From 1983 to 1985, he was the layout artist for 82 episodes of <em>The Smurfs<\/em> and staged and designed \u201ctons\u201d of other TV shows for the animation company.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Spirit Of Christmas\" src=\"https:\/\/player.vimeo.com\/video\/37338523?dnt=1&amp;app_id=122963\" width=\"720\" height=\"540\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One year prior to graduating from college, Wahlberg also founded his own studio company called Celluloid Studios. Specializing in live action and animation projects, Celluloid launched the unaired pilot for another up-and-coming animated series in 2003: <em>South Park<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTrey Parker was a student at the University of Colorado Boulder when I met him,\u201d Wahlberg recalls, \u201cHe came to direct at our studio. Trey and Matt [Stone] created the six-minute <em>The Spirit Of Christmas<\/em> pilot, featuring Santa versus Jesus Christ, that we produced.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/wahlberg_rice_krispies.png\" alt=\"wahlberg_rice_krispies\" class=\"wp-image-10515\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">More than the legacy of <em>The Smurfs<\/em> and <em>South Park<\/em>, Wahlberg might be best known for directing commercials for the world\u2019s biggest advertising icons. He has overseen a photo shoot featuring Rice Krispies\u2019 Snap, Crackle, and Pop, gave the Refined and Frosted sides of Frosted Mini-Wheats the daytime TV treatment, and pampered the Travelocity Roaming Gnome with a relaxing mud bath. Animated icons have been one of his biggest hits, giving Wahlberg the chance to bust out and work on every type of cereal character\u2026 forever!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kellogg&amp;apos;s Frosted Flakes &quot;What You Need&quot;\" src=\"https:\/\/player.vimeo.com\/video\/77706210?dnt=1&amp;app_id=122963\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<h3 id=\"h-what-you-need-kellogg-s-frosted-flakes\" class=\"wp-block-heading\"><strong>What You Need | Kellogg\u2019s Frosted Flakes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cereal\u2026 Why did it have to be cereal? In 2008, Kellogg\u2019s Frosted Flakes released a promotional tie-in for the movie <em>Indiana Jones and the Kingdom of the Crystal Skull<\/em>. Featured in the commercial were light-up Indiana Jones-themed spoons available inside specially marked boxes of Kellogg\u2019s Frosted Flakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A young Indy dashes through a temple to avoid a rolling boulder. Clad in a trench coat and fedora, the adventurous <a href=\"https:\/\/popicon.life\/how-tony-the-tiger-commercials-are-filmed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tony the Tiger<\/a> swings through the ancient temple. He\u2019s on a mission to catch up with young Indy in search of a <em>GR-R-REAT<\/em> breakfast.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/wahlberg_frosted_flakes.png\" alt=\"wahlberg_frosted_flakes\" class=\"wp-image-10516\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It may not be ancient, but the actors were actually inside an actual temple in the 15-second spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis commercial was shot in Mexico City with Leo Burnett,\u201d Wahlberg says, \u201cWe constructed an 80-foot Mayan temple for it. I initially thought to lay some green screen down for the pit that Tony swung over. Instead, the production designer just dug a pit, a 16-foot deep pit, in this temple that the actor swung over that we animated Tony the Tiger over. It was really intense!\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Rice Krispies &quot;Photoshoot&quot;\" src=\"https:\/\/player.vimeo.com\/video\/77722251?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<h3 id=\"h-photo-shoot-rice-krispies\" class=\"wp-block-heading\"><strong>Photo Shoot | Rice Krispies<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Snap, Crackle, and Pop are ready for their close-up! That is, if the <a href=\"https:\/\/popicon.life\/all-about-snap-crackle-and-pop-from-rice-krispies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rice Krispies<\/a> trio can get it together long enough for the photographer to snap their photos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This 2001 commercial featured Snap, Crackle, and Pop prepping for a photoshoot. This time, they\u2019re covering three cereal boxes: Kellogg\u2019s Rice Krispies, Rice Krispies Treats, and Cocoa Rice Krispies.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/wahlberg_rice_krispies_2.png\" alt=\"wahlberg_rice_krispies_2\" class=\"wp-image-10514\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Redhead leader Snap insists everyone needs to look sharp for the photographer. Headshot hijinks ensue; including Crackle holding up the photo shoot by taking a call on his cell phone and Pop literally snapped eating cereal by the handful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot in Los Angeles, this Rice Krispies commercial gives us an early glimpse at how these characters evolved to embrace the present. \u201cLeo Burnett wanted to update the critters into the modern world,\u201d Wahlberg explains, \u201cSnap, Crackle, and Pop were animated in early ads, and then they were animated in a live-action world. They wanted work that was as edgy as possible and wanted to break the rules in animation.\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Mini Wheats &quot;Talk Show&quot;\" src=\"https:\/\/player.vimeo.com\/video\/88458741?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<h3 id=\"h-talk-show-frosted-mini-wheats\" class=\"wp-block-heading\"><strong>Talk Show | Frosted Mini-Wheats<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the Refined versus the Frosted side of Mini-Wheats! <em>The Martin Dawson Show <\/em>spoofs daytime talk television, opening with an episode bumper \u201cWe Never See Eye To Eye.\u201d Frosted argues that the Refined side of him \u201cthinks he\u2019s all that but I know he\u2019s all flat!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Refined refuses to comment, stating he\u2019s much too sensible to stoop that low. Frosted declares, with the double snap of his fingers, that Refined is simply jealous of his sweet, frosted deliciousness while Refined insists that people want the fiber of Frosted Mini-Wheats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An audience member gets up and exclaims, \u201cFrom what I can see here, it\u2019s all good!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to Tony the Tiger\u2019s Indiana Jones adventure, Walhberg says \u201cTalk Show\u201d was an easy commercial to shoot. \u201cWe used an actor to work up the crowd and get their reactions. The characters were animated into the film later. It\u2019s a great concept \u2014 literally the same guy is fighting with himself!\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"RAID &quot;MidnightSnack&quot;\" src=\"https:\/\/player.vimeo.com\/video\/138684035?dnt=1&amp;app_id=122963\" width=\"960\" height=\"540\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<h3 id=\"h-midnight-snack-raid\" class=\"wp-block-heading\"><strong>Midnight Snack | Raid<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who would be more uninvited for a midnight snack than the Raid Bugs? Created by illustrator Don Pegler in 1963, the Raid Bugs have long been known for their gross antics and personalities. This commercial features the Raid Bugs picking on a woman cleaning her kitchen. She gets fed up fast and grabs a can of Raid, much to their surprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, the Raid Bugs back up slowly on the countertops with their arms outstretched in the air. They are more than ready to change their ways. Yeah, right. A spray of Raid slays \u2018em, adding to the SC Johnson product\u2019s long-standing tagline \u201cRaid Kills Bugs Dead.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wahlberg\u2019s enjoyment for how drawing these characters set up a premise where you killed the star was overshadowed by something else. He loved to go to the recording studio and listen to the voiceover artists record the voices of the Raid Bugs. \u201cThey would sit on their stools and act out the Raid Bugs and their movements with their hands. A fly would flap his arms while a cockroach would pretend to scurry away. It was edgy and fun enough to direct these commercials, but the real fun was working with the voice actors.\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Travelocity &quot;Roaming Gnome&quot;\" src=\"https:\/\/player.vimeo.com\/video\/30395568?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n\n\n\n<h3 id=\"h-roaming-gnome-travelocity\" class=\"wp-block-heading\"><strong>Roaming Gnome | Travelocity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In early 2004, the <a href=\"https:\/\/popicon.life\/what-its-like-to-trek-the-world-with-travelocitys-roaming-gnome\/\">Travelocity Roaming Gnome<\/a> took his first steps outside of the garden. He hasn\u2019t looked back since that moment. The Roaming Gnome has since spent 15 years traveling the globe, hitting up every destination from Punta Cana to Arizona, and Wahlberg is proud to have been along for the ride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe beauty of comedy is you try to create a confined storyline. The gnome is perfect for that because he can\u2019t move. You set him down. He physically can\u2019t move. He\u2019s just there.\u201d Wahlberg says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Roaming Gnome is true to the height and weight of an actual garden gnome. A series of \u201cstunt gnomes\u201d are on hand in the event that the sculpture\u2019s paint chips or if a piece accidentally breaks off.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/wahlberg_roaming_gnome_2.png\" alt=\"wahlberg_roaming_gnome_2\" class=\"wp-image-10513\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As Wahlberg recalls, there were two gnomes on set for this commercial filmed in Florida. All within the span of 43 seconds, the Roaming Gnome goes on a cruise, hangs out at the beach, and enjoys a bit of spa day pampering with a back massage, mud bath, and steam room visit. The steam room visit is so nice, the Roaming Gnome claims he can feel his cares melting away\u2026 Oh my. Sounds like it\u2019s time to get him out of there!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Roaming Gnome might have his limitations, but Wahlberg enjoyed it because it helped push the comedy. It took Wahlberg two weeks of scouting to find beach locations and cruise ships in Florida, but he didn\u2019t mind at all. He had the greatest companion \u2014 and conversation piece \u2014 in the Roaming Gnome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe went everywhere with the gnome on us like a football tucked under your arm,\u201d Wahlberg remembers, \u201cPeople would come up to us all the time. The Gnome became the most amazing way to meet new people.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/wahlberg_roaming_gnome.png\" alt=\"wahlberg_roaming_gnome\" class=\"wp-image-10512\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the Roaming Gnome is still a fan favorite with Wahlberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love to travel and the Roaming Gnome took me out to sea and to beaches. Having the opportunity to work with him was really fun for me.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Discover more about James Wahlberg and his animation at <a href=\"http:\/\/www.jwahlberg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">his website<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Wahlberg wants you to know that he\u2019s more than The Smurfs. Wahlberg\u2019s animation background is the stuff of creative dreams. His early years were spent as an artist and [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-direct-a-rice-krispies-photo-shoot-starring-snap-crackle-and-pop\/20012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Direct A Rice Krispies Photo Shoot Starring Snap, Crackle, and Pop\" \/>\n<meta property=\"og:description\" content=\"James Wahlberg wants you to know that he\u2019s more than The Smurfs. Wahlberg\u2019s animation background is the stuff of creative dreams. His early years were spent as an artist and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-direct-a-rice-krispies-photo-shoot-starring-snap-crackle-and-pop\/20012\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T22:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T22:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-3.02.58-PM-1024x579.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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