{"id":20015,"date":"2019-05-21T18:03:00","date_gmt":"2019-05-21T22:03:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20015"},"modified":"2026-09-17T18:06:19","modified_gmt":"2026-09-17T22:06:19","slug":"what-happened-to-hazelnut-the-new-mms-spokescandy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-happened-to-hazelnut-the-new-mms-spokescandy\/20015\/","title":{"rendered":"What Happened To Hazelnut, The New M&amp;M\u2019S Spokescandy?!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not let this pleasant image starring Blue fool you. Something seriously awful has happened to the new M&amp;M\u2019S spokescandy icon, Hazelnut.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/hazelnut_mms_chocolate_2.jpg\" alt=\"hazelnut_mms_chocolate_2\" class=\"wp-image-10503\"\/><\/figure>\n\n\n\n<h3 id=\"h-new-spokescandy\" class=\"wp-block-heading\"><strong>New Spokescandy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The latest M&amp;M\u2019S spot, \u201cNew Spokescandy,\u201d from BBDO opens on a promising note. The candy industry is about to be introduced to a brand new M&amp;M spokescandy. He\u2019s Hazelnut, named after the delicious taste of hazelnut spread, with a personality yet TBD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The curtain lifts and the lights go up. There on the stage before us\u2026 is a pile of shoes and gloves. They are fit for an M&amp;M, but there is no M&amp;M. Hazelnut is nowhere to be found.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/05\/hazelnut_mms_chocolate.png\" alt=\"hazelnut_mms_chocolate\" class=\"wp-image-10501\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, the camera pans over to the rest of the M&amp;M\u2019S spokescandies. Red, Yellow, Blue, Green, and Orange are all standing off to the side. They are licking their gloved fingers. Each mascot has a visibly messy face. It can only mean one thing. One truly terrible, awful thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guys. They <em>ate<\/em> Hazelnut.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/pqg6ReY_jhI\">https:\/\/youtu.be\/pqg6ReY_jhI<\/a><\/p>\n\n\n\n<h3 id=\"h-you-ate-the-new-spokescandy\" class=\"wp-block-heading\"><strong>\u201cYou ATE the new spokescandy?!\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the question the stunned announcer asks the colorful crew. Each member of the M&amp;M\u2019S team is guilty as charged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue and Green\u2019s eyes widen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red attempts to whistle the accusation away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yellow has the audacity to insist that they didn\u2019t eat <em>all<\/em> of Hazelnut because the shoes and gloves are still on stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orange actually tries to inch his way off the stage. We see ya, pal. We see ya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only character that can\u2019t be blamed for nibbling away at one of their own? Ms. Brown. Standing off to the side with her hands on her hips and eyes rolling, it\u2019s safe to say she probably warned everyone against eating Hazelnut. Nobody listened to her, and look where we are now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe there\u2019s still a chance we can get the Hazelnut Spread icon back on the assembly line? If <em>Game of Thrones <\/em>could bring Jon Snow back to life (no longer a spoiler at this point), then surely Mars Chocolate, and the BBDO creatives, can resurrect Hazelnut. This flavor still needs its own icon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Do not let this pleasant image starring Blue fool you. Something seriously awful has happened to the new M&amp;M\u2019S spokescandy icon, Hazelnut. New Spokescandy The latest M&amp;M\u2019S [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Happened To Hazelnut, The New M&amp;M\u2019S Spokescandy?! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-happened-to-hazelnut-the-new-mms-spokescandy\/20015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happened To Hazelnut, The New M&amp;M\u2019S Spokescandy?!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Do not let this pleasant image starring Blue fool you. Something seriously awful has happened to the new M&amp;M\u2019S spokescandy icon, Hazelnut. 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