{"id":20032,"date":"2019-05-01T18:16:00","date_gmt":"2019-05-01T22:16:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20032"},"modified":"2026-09-17T18:18:06","modified_gmt":"2026-09-17T22:18:06","slug":"mr-peanuts-nutmobile-versus-toyota-who-will-win-the-race","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanuts-nutmobile-versus-toyota-who-will-win-the-race\/20032\/","title":{"rendered":"Mr. Peanut\u2019s NUTmobile Versus Toyota: Who Will Win The Race?"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

It\u2019s crunch time \u2014 again \u2014 for Mr. Peanut!<\/p>\n\n\n\n

Planters fans may already be familiar with the dapper legume\u2019s need for speed. Earlier this year during Super Bowl LIII, Mr. Peanut zigged and zagged in his iconic NUTmobile through a suburban neighborhood. As M\u00f6tley Cr\u00fce\u2019s \u201cKickstart My Heart\u201d blasted on the speakers, the commercial revealed Mr. Peanut was on a mission<\/a>. He arrived on game day to save baseball legend Alex Rodriguez from eating blah eats with Planters\u2019 savory and salty snacks.<\/p>\n\n\n\n

Now, Mr. P and his trusty NUTmobile are hitting the racetrack \u2014 and challenging the new 2020 Toyota GR Supra for a winner takes all racing event!<\/p>\n\n\n\n

\"Planters_Toyota\"<\/figure>\n\n\n\n

Why Is The Toyota Supra Racing Against A 13,000 Pound Peanut?<\/strong><\/h3>\n\n\n\n

This is Toyota Supra\u2019s first race, ever. As all modern brands do, Mr. Peanut kicked the challenge off with a tweet to Toyota asking if they had the pinballs to race.<\/p>\n\n\n\n

Toyota was taken aback. An established car company is getting asked to race against\u2026 A peanut? Granted, this is no ordinary peanut since the NUTmobile weighs in at 13,000 pounds but still. Toyota was intrigued and replied that if Mr. Peanut had something in mind they were game to do it.<\/p>\n\n\n\n

\"Planters_Toyota_3\"<\/figure>\n\n\n\n

Off To The Races!<\/strong><\/h3>\n\n\n\n

The NUTmobile and the Toyota Supra quickly agreed to race against each other on the track. The stakes were high with $5,000 awarded to the winner\u2019s charity.<\/p>\n\n\n\n

The Toyota Supra had a 3.OL engine, inline 6, and a 335 horsepower. The NUTmobile had an engine of 6.OL and a V-8 engine. In lieu of horsepower, it brought peanut power \u2014 of the dry roasted, lightly salted fiberglass peanut shell variety.<\/p>\n\n\n\n

The 103-year-old Mr. Peanut was behind the racing wheel against professional drifter Fredric Aasbo. Will one, or the other, crack first? We\u2019re about to find out!<\/p>\n\n\n\n

\"Planters_Toyota_2\"<\/figure>\n\n\n\n

On Your Mark, Get Set\u2026 GO!<\/strong><\/h3>\n\n\n