{"id":20048,"date":"2019-04-08T18:27:00","date_gmt":"2019-04-08T22:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20048"},"modified":"2026-09-17T18:29:22","modified_gmt":"2026-09-17T22:29:22","slug":"watch-the-mcnugget-buddies-dress-up-like-ronald-mcdonald-in-clowning-around","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/watch-the-mcnugget-buddies-dress-up-like-ronald-mcdonald-in-clowning-around\/20048\/","title":{"rendered":"Watch The McNugget Buddies Dress Up Like Ronald McDonald In \u201cClowning Around\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald McDonald isn\u2019t the only clown in McDonaldland! In 1989, the creatives at Leo Burnett dreamed up a new 0:15 second McDonald\u2019s commercial called \u201cClowning Around\u201d starring Ronald and a few new McDonaldland clowns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds.jpg\" alt=\"clowning_around_mcdonalds\" class=\"wp-image-10339\"\/><\/figure>\n\n\n\n<h3 id=\"h-clowning-around\" class=\"wp-block-heading\"><strong>\u201cClowning Around\u201d<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"1989 McDonald&amp;apos;s Commercial with McNugget Buddies\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/ihVrJxraSSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald stops by to hang out with the Happy Meal Guys. He taps on the lid of the box the Chicken McNugget Buddies are inside. Normally, their box lid is wide open. \u201cHey, what are the Chicken McNuggets doing in their box?\u201d Ronald asks the Happy Meal Guys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOh, they\u2019re just clowning around!\u201d Shake and Fries enthusiastically exclaim.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_2.jpg\" alt=\"clowning_around_mcdonalds_2\" class=\"wp-image-10330\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The box lid swings open. It\u2019s the wacky McNugget Buddies, all dressed up like Ronald! Each one has a red hair wig, clown noses, and can\u2019t stop giggling. Ronald catches a case of the giggles, too. Hey, they\u2019re just clowning around!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_11.jpg\" alt=\"clowning_around_mcdonalds_11\" class=\"wp-image-10334\"\/><\/figure>\n\n\n\n<h3 id=\"h-behind-the-scenes-of-making-clowning-around\" class=\"wp-block-heading\"><strong>Behind The Scenes Of Making \u201cClowning Around\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Former Leo Burnett art director <a href=\"https:\/\/popicon.life\/spring-breakers-heres-what-happens-when-mcdonaldland-characters-head-to-the-beach\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rich Seidelman<\/a> drew the frames for the \u201cClowning Around\u201d spot. He recalls that since it was so short (15 seconds) only a few frames were needed for the storyboard.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_17.jpg\" alt=\"clowning_around_mcdonalds_17\" class=\"wp-image-10335\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald knocks on the McNugget Buddies closed box.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_18.jpg\" alt=\"clowning_around_mcdonalds_18\" class=\"wp-image-10336\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The box begins to shake. The Happy Meal Gang knows what they\u2019re up to inside!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_19.jpg\" alt=\"clowning_around_mcdonalds_19\" class=\"wp-image-10337\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pop goes the lid! McNugget Buddies are all dressed up as Ronald McDonald\u2019s mini doppelg\u00e4ngers!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_20.jpg\" alt=\"clowning_around_mcdonalds_20\" class=\"wp-image-10338\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone enjoys a laugh together. Oh, those silly McNugget Buddies!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_3.jpg\" alt=\"clowning_around_mcdonalds_3\" class=\"wp-image-10331\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seidelman recalls that Barbara Fallon wrote the spot and Lee Chapman directed it. His favorite stars aside from the McNugget Buddies were Bruce Lanoil, Tim Blaney, Rico Topazio, and Tony Urbano. These are the four talented puppeteers that brought the McNugget Buddies in their Ronald costumes, and the Happy Meal Gang, to life.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/04\/clowning_around_mcdonalds_8.jpg\" alt=\"clowning_around_mcdonalds_8\" class=\"wp-image-10333\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seidelman is particularly found of the photo above of the puppeteers with the McNugget rod puppets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI always liked to call it \u2018McNuggets On A Stick.\u2019\u201d Seidelman says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image credits: <a href=\"https:\/\/www.facebook.com\/pg\/FilmingInMcDonaldland\/\" target=\"_blank\" rel=\"noreferrer noopener\">McDonaldland. Filming In McDonaldland<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Ronald McDonald isn\u2019t the only clown in McDonaldland! In 1989, the creatives at Leo Burnett dreamed up a new 0:15 second McDonald\u2019s commercial called \u201cClowning Around\u201d starring [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch The McNugget Buddies Dress Up Like Ronald McDonald In \u201cClowning Around\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/watch-the-mcnugget-buddies-dress-up-like-ronald-mcdonald-in-clowning-around\/20048\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch The McNugget Buddies Dress Up Like Ronald McDonald In \u201cClowning Around\u201d\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Ronald McDonald isn\u2019t the only clown in McDonaldland! In 1989, the creatives at Leo Burnett dreamed up a new 0:15 second McDonald\u2019s commercial called \u201cClowning Around\u201d starring [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/watch-the-mcnugget-buddies-dress-up-like-ronald-mcdonald-in-clowning-around\/20048\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T22:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T22:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-17-at-3.28.29-PM-1024x573.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" 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