{"id":20060,"date":"2019-03-19T13:25:00","date_gmt":"2019-03-19T17:25:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20060"},"modified":"2026-09-18T13:27:49","modified_gmt":"2026-09-18T17:27:49","slug":"spring-breakers-heres-what-happens-when-mcdonaldland-characters-head-to-the-beach","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/spring-breakers-heres-what-happens-when-mcdonaldland-characters-head-to-the-beach\/20060\/","title":{"rendered":"Spring Breakers! Here&#8217;s What Happens When McDonaldland Characters Head To The Beach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spring break is right around the corner, which can only mean one thing. Brand mascots are cutting loose, especially Ronald McDonald and the McDonaldland crew who are beach bound!<\/p>\n\n\n\n<h3 id=\"h-beach\" class=\"wp-block-heading\">&#8220;Beach&#8221;<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_9.jpg\" alt=\"mcdonaldland_beach_9\" class=\"wp-image-10245\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald\u2019s debuted the :60 second commercial \u201cBeach\u201d in 1977. Directed by Howie Morris, the commercial featured beloved McDonaldland characters heading on location to a beach in California. Morris directed most of the early 1970s McDonaldland commercials. In addition to being a director, Morris is also a voiceover artist. He did the voice for Mayor McCheese!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_7.jpg\" alt=\"mcdonaldland_beach_7\" class=\"wp-image-10240\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who was present for the ride along in the AmphiCar? Let\u2019s do a head count. Ronald McDonald drove the whole way there. The rest of the AmphiCar passengers included Captain Crook, Grimace, The Hamburglar, and Mayor McCheese.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach.jpg\" alt=\"mcdonaldland_beach\" class=\"wp-image-10244\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Much of what happens in the McDonald\u2019s \u201cBeach\u201d commercial remains a bit of a mystery. We have yet to find the commercial footage of the spot in its entirety. Luckily, we have former Leo Burnett art director <a href=\"https:\/\/popicon.life\/halloween-throwback-scared-silly-with-mcdonalds-mcnugget-buddies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rich Seidelman<\/a> on hand to give us a few behind the scenes details of what happened during the two days on set.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_2.jpg\" alt=\"mcdonaldland_beach_2\" class=\"wp-image-10237\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">First thing\u2019s first: Ronald wants to go water skiing. The Hamburglar, Grimace, and Mayor McCheese aren\u2019t the only ones looking on. Tucked in the right hand side of this photo are a team of special effects professionals. Their job is to lift Ronald into the air once he\u2019s ready for water skiing.<\/p>\n\n\n\n<h3 id=\"h-ronald-mcdonald-reporting-for-lifeguard-duty\" class=\"wp-block-heading\">Ronald McDonald: Reporting For Lifeguard Duty!<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_4.jpg\" alt=\"mcdonaldland_beach_4\" class=\"wp-image-10238\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald got a few other duties besides water sports, too. He\u2019s also a lifeguard on duty! (The special effects team is also reporting for duty, too.) Who better to look after the McDonaldland Buddies as they hang ten on the waves?<\/p>\n\n\n\n<h3 id=\"h-where-s-captain-crook\" class=\"wp-block-heading\">Where&#8217;s Captain Crook?<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_5.jpg\" alt=\"mcdonaldland_beach_5\" class=\"wp-image-10239\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Captain Crook, meanwhile, has found himself a bit of respite from the crew. He\u2019s fishing solo on the docks, hoping to reel in the catch of the day. Let\u2019s hope he keeps his boots, and himself, from falling into the ocean!<\/p>\n\n\n\n<h3 id=\"h-time-for-lunch-at-mcdonald-s\" class=\"wp-block-heading\">Time For Lunch At McDonald&#8217;s!<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_11.jpg\" alt=\"mcdonaldland_beach_11\" class=\"wp-image-10242\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After a day spent sunnin\u2019 and funnin\u2019 outdoors, the McDonaldland gang get back in their AmphiCar and drive to McDonald\u2019s. It\u2019s lunchtime!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/mcdonaldland_beach_8.jpg\" alt=\"mcdonaldland_beach_8\" class=\"wp-image-10243\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when Captain Crook decided to go fishing solo? Turns out, he did briefly fall into the ocean. Captain Crook is perfectly alright. As for his shoes\u2026 well, saying that they got soaked is kind of an understatement. The good news is that none of the burgers or fries got wet, the gang had a great time, and water in your shoes is still a better alternative than getting sand everywhere!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image credit: <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Filming In McDonaldland<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Spring break is right around the corner, which can only mean one thing. Brand mascots are cutting loose, especially Ronald McDonald and the McDonaldland crew who are [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spring Breakers! 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