{"id":20066,"date":"2019-03-13T13:29:00","date_gmt":"2019-03-13T17:29:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20066"},"modified":"2026-09-18T13:31:25","modified_gmt":"2026-09-18T17:31:25","slug":"bottoms-up-carvel-debuts-two-new-beers-for-iconic-cookie-puss","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/bottoms-up-carvel-debuts-two-new-beers-for-iconic-cookie-puss\/20066\/","title":{"rendered":"Bottoms Up! Carvel Debuts Two New Beers For Iconic Cookie Puss"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In June 2018, ice cream shop Carvel made waves with the launch of <a href=\"https:\/\/popicon.life\/how-fudgie-the-whale-became-fudgie-the-beer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fudgie the Beer<\/a>, a beer created for a whale of a mascot the beloved Fudgie the Whale. Now, Carvel is back at the brewery \u2014 none other than the <a href=\"https:\/\/www.captainlawrencebrewing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Captain Lawrence Brewing Company<\/a> \u2014 to launch two new beers. Who\u2019s the star this time around? It\u2019s the iconic Cookie Puss!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/Carvel-x-Captain-Lawrence-Cookie-Puss-Beers.png\" alt=\"Carvel x Captain Lawrence Cookie Puss Beers\" class=\"wp-image-10208\"\/><\/figure>\n\n\n\n<h3 id=\"h-cheers-to-new-beers\" class=\"wp-block-heading\"><strong>Cheers To New Beers!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This year, Carvel fans and beer enthusiasts get to sip on not one, but <em>two<\/em> limited-edition beers. Brewed by the Captain Lawrence team, both beers were inspired by Cookie Puss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookie Puss is a <a href=\"https:\/\/popicon.life\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/\" target=\"_blank\" rel=\"noreferrer noopener\">space alien character<\/a> who calls Planet Birthday home. His cake is often referred to as \u201c<a href=\"https:\/\/www.carvel.com\/cakes\/cookie-puss\" target=\"_blank\" rel=\"noreferrer noopener\">the craziest cake in the universe<\/a>.\u201d Much like Fudgie, his cake filled with layers of chocolate and vanilla ice cream and those signature crunchies. Cookie Puss cakes also come with ice cream cone noses and cookie eyes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/Cookie-OPuss-Stout-and-Cake.png\" alt=\"Cookie O'Puss Stout and Cake\" class=\"wp-image-10206\"\/><\/figure>\n\n\n\n<h3 id=\"h-cookie-o-puss-pastry-stout\" class=\"wp-block-heading\"><strong>Cookie O\u2019Puss Pastry Stout<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Top o\u2019 the morning to ya! Just in time for celebrating St. Patrick\u2019s Day, meet Cookie O\u2019Puss Pastry Stout. This beer is brewed with Carvel\u2019s signature chocolate crunchies and carries heavier notes of cacao and roasted undertones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know the real identity of <a href=\"https:\/\/www.carvel.com\/cakes\/cookie-o-puss\" target=\"_blank\" rel=\"noreferrer noopener\">Cookie O\u2019Puss<\/a>? Drumroll, please! Cookie O\u2019Puss is the St. Patrick\u2019s Day persona of Cookie Puss. Only, you know, a little more green than usual.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/03\/Cookie-Puss-Milkshake-IPA.png\" alt=\"Cookie Puss Milkshake IPA\" class=\"wp-image-10207\"\/><\/figure>\n\n\n\n<h3 id=\"h-cookie-puss-milkshake-ipa\" class=\"wp-block-heading\"><strong>Cookie Puss Milkshake IPA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Carvel is turning the big 8-5 in the summer of 2019, and this IPA is ready to party! The Cookie Puss Milkshake IPA remains true to its name. It\u2019s brewed with Carvel\u2019s delicious vanilla ice cream for a beer loaded with rich taste and texture. Check out the out of this world design featuring Cookie Puss on the can\u2019s packaging. Who better to celebrate a big birthday with than a character from Planet Birthday?<\/p>\n\n\n\n<h3 id=\"h-run-don-t-walk-for-carvel-s-cookie-puss-beers\" class=\"wp-block-heading\"><strong>Run, Don\u2019t Walk, For Carvel\u2019s Cookie Puss Beers!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can find Cookie O\u2019Puss Pastry Stout now wherever Captain Lawrence beers are sold. Same goes for Cookie Puss Milkshake IPA, which will also be in wider distribution later this year. Learn more at <a href=\"https:\/\/cpthebeer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPtheBeer.com<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for more birthday fun to come from Carvel and their iconic characters!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor In June 2018, ice cream shop Carvel made waves with the launch of Fudgie the Beer, a beer created for a whale of a mascot the beloved [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bottoms Up! 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