{"id":20078,"date":"2019-02-27T13:49:00","date_gmt":"2019-02-27T18:49:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20078"},"modified":"2026-09-18T13:50:24","modified_gmt":"2026-09-18T17:50:24","slug":"paper-and-box-meet-paper-packagings-extraordinary-characters","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/","title":{"rendered":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, <a href=\"https:\/\/www.howlifeunfolds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paper &amp; Packaging<\/a> debuted two new animated characters in their \u201cHow Life Unfolds\u201d consumer campaign. The campaign, which launched in 2015 about the staying power and relevance of paper and packaging products, did not feature celebrities or influencers. Created by ad agency <a href=\"https:\/\/c-k.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cramer-Krasselt<\/a>, the campaign\u2019s stars were a humble cardboard Box and a simple stack of Paper.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/n1B_D9IScpU\">https:\/\/youtu.be\/n1B_D9IScpU<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Humans might take the presence of these items for granted in our everyday lives, but Paper and Box prove to be anything but ordinary in their commercial spots.<\/p>\n\n\n\n<h3 id=\"h-box-s-mission-to-deliver\" class=\"wp-block-heading\"><strong>Box\u2019s Mission: To Deliver<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/h8zEHolvI3M\">https:\/\/youtu.be\/h8zEHolvI3M<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Few packaging products are the unsung heroes of our day-to-day lives quite like boxes. We use them to pack up treasured belongings, mail out gifts, and securely store precious memories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this commercial, a grinning Box springs to life off an assembly line. Box runs, leaps, skates, and even flies to fulfill its mission. A box\u2019s job is about more than packing and sending items. They make sure the things we rely on arrive safe and sound. Mission accomplished.<\/p>\n\n\n\n<h3 id=\"h-paper-s-business-pitch\" class=\"wp-block-heading\"><strong>Paper\u2019s Business Pitch<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/uoW5yoLqONE\">https:\/\/youtu.be\/uoW5yoLqONE<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you illustrate paper being everywhere, and providing us with emotional ties, like you would with boxes? The answer is to give it purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this spot, Paper is one step ahead of the business meeting. Paper leaps out of a desk drawer to prep tables with agendas, slip business cards into pockets, and pulls down posters for the room to view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We tend to take paper for granted and may not realize just how much it prepares us for success. Paper propels us for productivity \u2014 and the character even gets a fist bump at the end acknowledging its hard work.<\/p>\n\n\n\n<h3 id=\"h-bringing-paper-and-box-to-life\" class=\"wp-block-heading\"><strong>Bringing Paper And Box To Life<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/paper_packaging_paper.png\" alt=\"paper_packaging_paper\" class=\"wp-image-10160\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The team at Cramer-Krasselt immediately knew they wanted to include characters in the How Life Unfolds campaign. \u201cWe wanted Paper to come across as smart, helpful, and organized.\u201d Scott Shulick, Group Planning Director at Cramer-Krasselt said, \u201cPackaging, on the other hand, needed to be confident, strong, and driven.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/paper_packaging_box.png\" alt=\"paper_packaging_box\" class=\"wp-image-10158\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photo realistic textures were applied to Paper and Box\u2019s designs. This ensured both characters looked like their packaging materials.&nbsp;Each character was given their own unique personality and movements, all adding up to how paper and box act as heroes in our day-to-day lives.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/paper_and_packaging.jpg\" alt=\"paper_and_packaging\" class=\"wp-image-10162\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Discover more about paper, box, and packaging products at <a href=\"https:\/\/www.howlifeunfolds.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HowLifeUnfolds.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Last year, Paper &amp; Packaging debuted two new animated characters in their \u201cHow Life Unfolds\u201d consumer campaign. The campaign, which launched in 2015 about the staying power [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Last year, Paper &amp; Packaging debuted two new animated characters in their \u201cHow Life Unfolds\u201d consumer campaign. The campaign, which launched in 2015 about the staying power [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T18:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T17:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1984\" \/>\n\t<meta property=\"og:image:height\" content=\"1112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters\",\"datePublished\":\"2019-02-27T18:49:00+00:00\",\"dateModified\":\"2026-09-18T17:50:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-10.49.41-AM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/\",\"name\":\"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-10.49.41-AM.png\",\"datePublished\":\"2019-02-27T18:49:00+00:00\",\"dateModified\":\"2026-09-18T17:50:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-10.49.41-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-10.49.41-AM.png\",\"width\":1984,\"height\":1112},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/paper-and-box-meet-paper-packagings-extraordinary-characters\\\/20078\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/","og_locale":"en_US","og_type":"article","og_title":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters","og_description":"By Heather Taylor Last year, Paper &amp; Packaging debuted two new animated characters in their \u201cHow Life Unfolds\u201d consumer campaign. The campaign, which launched in 2015 about the staying power [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/","og_site_name":"AW360","article_published_time":"2019-02-27T18:49:00+00:00","article_modified_time":"2026-09-18T17:50:24+00:00","og_image":[{"width":1984,"height":1112,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters","datePublished":"2019-02-27T18:49:00+00:00","dateModified":"2026-09-18T17:50:24+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/"},"wordCount":426,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/","name":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png","datePublished":"2019-02-27T18:49:00+00:00","dateModified":"2026-09-18T17:50:24+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-10.49.41-AM.png","width":1984,"height":1112},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/paper-and-box-meet-paper-packagings-extraordinary-characters\/20078\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Paper And Box: Meet Paper &amp; Packaging\u2019s Extraordinary Characters"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20078"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20078\/revisions"}],"predecessor-version":[{"id":20080,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20078\/revisions\/20080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20079"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20078"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}