{"id":20081,"date":"2019-02-25T13:50:00","date_gmt":"2019-02-25T18:50:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20081"},"modified":"2026-09-18T13:52:31","modified_gmt":"2026-09-18T17:52:31","slug":"the-bk-king-is-the-kfg-king-of-flame-grilling-for-burger-king","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-bk-king-is-the-kfg-king-of-flame-grilling-for-burger-king\/20081\/","title":{"rendered":"The BK King Is The KFG (King Of Flame Grilling) For Burger King"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon first glance watching this commercial, it\u2019s easy to assume you\u2019re watching an ad for another fast food chain. There\u2019s twangy guitar strings plucking in the background and a guy getting dressed up in a white suit. Oh, and the voiceover is about chicken.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/prOCGIXB0Ws\">https:\/\/youtu.be\/prOCGIXB0Ws<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen we\u2019re talking about flame grilling chicken, there\u2019s only one way to go,\u201d the narrator says, \u201cK.F.G.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KFG? Don\u2019t you mean\u2026 something else?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/kfg_burger_king.jpg\" alt=\"kfg_burger_king\" class=\"wp-image-10141\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The camera pans up and we see the BK King, Burger King\u2019s mascot, is actually the guy in the white suit. He\u2019s the king of flame-grilling, according to the narrator. So is his restaurant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh! <em>Ohhhhh.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/kfg_burger_king_2.jpg\" alt=\"kfg_burger_king_2\" class=\"wp-image-10140\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Created by ad agency MullenLowe US, Burger King\u2019s commercial advertises their new flame-grilled chicken sandwich. The Flame-Grilled Chicken Sandwich is now available at BK locations everywhere nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now\u2019s the perfect time to show the world just how much Burger King reigns over competitors. Since their first restaurant opened in 1954, Burger King has spent more than 60 years grilling their sandwiches <em>and<\/em> chicken. They use real fire too \u2014 since everyone knows this makes grilling taste better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of chicken, the spot does give a brief nod to the unmentioned competitor in the room. \u201cWhen it comes to flame-grilling, a King always outranks a Colonel.\u201d Your move, Colonel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Upon first glance watching this commercial, it\u2019s easy to assume you\u2019re watching an ad for another fast food chain. There\u2019s twangy guitar strings plucking in the background [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The BK King Is The KFG (King Of Flame Grilling) For Burger King | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-bk-king-is-the-kfg-king-of-flame-grilling-for-burger-king\/20081\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BK King Is The KFG (King Of Flame Grilling) For Burger King\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Upon first glance watching this commercial, it\u2019s easy to assume you\u2019re watching an ad for another fast food chain. 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