{"id":20087,"date":"2019-02-18T13:56:00","date_gmt":"2019-02-18T18:56:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20087"},"modified":"2026-09-18T13:57:50","modified_gmt":"2026-09-18T17:57:50","slug":"brush-up-on-these-5-forgotten-toothpaste-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brush-up-on-these-5-forgotten-toothpaste-mascots\/20087\/","title":{"rendered":"Brush Up On These 5 Forgotten Toothpaste Mascots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brace yourselves. From Bucky Beaver\u2019s beloved \u201cbrusha brusha brusha!\u201d 1950s jingle to Japan\u2019s runaway fan favorite Mr. T Stain, we\u2019re showcasing five of our favorite toothpaste icons over the decades.<\/p>\n\n\n\n<h3 id=\"h-tuffy-tooth-colgate\" class=\"wp-block-heading\"><strong>Tuffy Tooth | Colgate<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/colgate_tuffy_tooth.jpg\" alt=\"colgate_tuffy_tooth\" class=\"wp-image-10114\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuffy Tooth meets the ferocious cavities! Colgate\u2019s Tuffy Tooth was no ordinary toothpaste mascot. Debuting in the late 1960s, print ads for Tuffy Tooth began with a little girl named Judy seeking help. The ferocious cavities are after her teeth!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuffy Tooth, a bright white tooth wearing a red bow tie, was on his way to save the day. He could help toughen teeth against cavities with cavity fighters like Colgate Toothpaste and a toothbrush.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/1uMK3Z6VNpQ\">https:\/\/youtu.be\/1uMK3Z6VNpQ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some cartoon ads didn\u2019t reveal whether or not Tuffy Tooth would be able to save Judy. Therefore, fans had to send for a free Tuffy Tooth record to find out. Listen to this to find out what happens next to Tuffy Tooth and Judy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bucky Beaver | Ipana Toothpaste<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/ipana_bucky_beaver.jpg\" alt=\"ipana_bucky_beaver\" class=\"wp-image-10115\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Brusha, brusha, brusha! <\/em>Diehard <em>Grease<\/em> fans remember Jan singing along to this jingle in the movie. However, what about those unfamiliar with the Ipana Toothpaste brand and its mascot Bucky Beaver?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bristol-Myers Company first introduced <a href=\"http:\/\/www.buckybeaver.ca\/ipana.php\" target=\"_blank\" rel=\"noreferrer noopener\">Ipana Toothpaste<\/a> in 1901. Ipana\u2019s toothpaste formula included disinfectant, which helped curbed bleeding gums. It was the first toothpaste on the market to include disinfectant in its formula and sales took off because of it.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Vintage - Ipana Toothpaste Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/wlInmGdcF6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bristol-Myers Company wanted a mascot for Ipana Toothpaste. In the 1950s, they worked with Disney Commercial Studios to create Bucky Beaver. Bucky was animated by <a href=\"http:\/\/www.buckybeaver.ca\/buckys_story.php\" target=\"_blank\" rel=\"noreferrer noopener\">Disney animator David Hilberman<\/a> and voiced by Mouseketeer Jimmie Dodd, the latter of which would write and compose Bucky\u2019s famous jingle.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"IPANA TOOTHPASTE BUCKY BEAVER\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/q0po-g28uTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bucky, a smiling beaver with buck teeth, was depicted as an adventurer in commercials. He traveled to outer space and performed at the circus. However, the nefarious DK Germ derailed Bucky\u2019s adventures with plans to put cavities in people\u2019s teeth. Luckily, Bucky kept DK\u2019s plans at bay with the help of Ipana. He always encouraged viewers to keep on \u201cbrusha, brusha, brusha!\u201d using Ipana Toothpaste.<\/p>\n\n\n\n<h3 id=\"h-the-crest-team-crest\" class=\"wp-block-heading\"><strong>The Crest Team | Crest<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/crest_team.jpg\" alt=\"crest_team\" class=\"wp-image-10116\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Upon first hearing the name \u201cThe Crest Team,\u201d you might be left wondering \u201cHuh? Who are they again?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s try again. Does the name of the city \u201cToothopolis\u201d which stands behind a beautiful wall of teeth ring any bells? How about the massive \u201cCavity Creeps\u201d that threatened to make holes in Toothopolis\u2019 molars? Now you\u2019re talking!<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/g9VPRiHmQNU\">https:\/\/youtu.be\/g9VPRiHmQNU<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Crest Team was made up of five members that acted as dental superheroes. Each one had a different letter on their outfit \u2014 C, R, E, S, T \u2013 that spelled out \u201cCrest.\u201d They rode in the CrestMobile when called upon, fought their battles with fluoride, and provided tips at the end of the commercial for how kids could avoid cavities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.awn.com\/animationworld\/jack-zander-99-golden-age-animation\" target=\"_blank\" rel=\"noreferrer noopener\">Jack Zander<\/a>, founder of animation studio Zander\u2019s Animation Parlour, worked on animating The Crest Team commercials for Crest throughout the 1970s. Does the look of these commercials remind you of a comic book, too? <a href=\"http:\/\/comicsalliance.com\/herb-trimpe-obituary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herb Trimpe<\/a>, famous for his work on Hulk and G.I. Joe comics, designed The Crest Team and Cavity Creeps.<\/p>\n\n\n\n<h3 id=\"h-the-sparklers-sparkle-crest-for-kids\" class=\"wp-block-heading\"><strong>The Sparklers | Sparkle Crest For Kids<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/sparkle_crest_for_kids.jpg\" alt=\"sparkle_crest_for_kids\" class=\"wp-image-10117\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1988, Procter &amp; Gamble released a new kind of toothpaste made with <em>sparkles<\/em>. Meet Sparkle Crest For Kids! The only catch was that, as the name implies, this toothpaste was made for tackling kids\u2019 cavities. Sparkle Crest For Kids was made with Fluoristat, the special cavity-fighting formula used by Crest to prevent cavities.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/wxKPKO63Nu4\">https:\/\/youtu.be\/wxKPKO63Nu4<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up, I had several tubes of Sparkle Crest For Kids. I always loved the sleek blue coloring of the toothpaste with the tiny sparkles mixed in for dramatic effect. Above all, Sparkle Crest For Kids made me anticipate brushing my teeth at the start and end of the day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was likely what the new product set out to accomplish, as advertised by their mascots \u201cThe Sparklers.\u201d This trio wore sunglasses and sang about the cool things that happened when you caught sparkle mania throughout the late 1980s and early 1990s. They also had mega watt grins and hairstyles that looked awfully similar to toothpaste perfectly applied on a toothbrush.<\/p>\n\n\n\n<h3 id=\"h-mr-t-stain-ora2\" class=\"wp-block-heading\"><strong>Mr. T Stain | Ora2<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/ora2_mr_t_stain.png\" alt=\"ora2_mr_t_stain\" class=\"wp-image-10118\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you live in Japan, you\u2019re certainly familiar with the brightly colored, life-sized tooth Mr. T Stain. The official toothpaste mascot for <a href=\"https:\/\/www.sunstar.com\/products\/mouth_body\/ora2\" target=\"_blank\" rel=\"noreferrer noopener\">Ora2<\/a> from Sunstar Global reached new heights in name recognition with the release of a wildly popular 2013 commercial.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"\u30b5\u30f3\u30b9\u30bf\u30fc Ora\u00b2 CM \u300c\u3059\u3093\u3054\u3044\u30aa\u30fc\u30e9\u7bc7 30\u79d2\u300d\u2502\u304d\u3083\u308a\u30fc\u3071\u307f\u3085\u3071\u307f\u3085 Kyary\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/BQzthUPw8E0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ora2\u2019s commercial gives us a look at the before and after of what it\u2019s like to brush Mr. T Stain. Pop singer Kyary Pamyu Pamyu preps a toothbrush with toothpaste to scrub down Mr. T Stain.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/ora2_mr_t_stain_2.png\" alt=\"ora2_mr_t_stain_2\" class=\"wp-image-10119\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before brushing, Mr. T Stain is covered in colorful plaque and germs. After that, the character is pearly white. His stains have all disappeared with the exception of a small pink heart at the bottom of his tooth. Above all, we\u2019re pretty sure that\u2019s meant to represent just how much you\u2019ll love your sparkling smile after using Ora2\u2019s dental products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor We\u2019ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level. Brace yourselves. From Bucky Beaver\u2019s beloved [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brush Up On These 5 Forgotten Toothpaste Mascots | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brush-up-on-these-5-forgotten-toothpaste-mascots\/20087\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brush Up On These 5 Forgotten Toothpaste Mascots\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor We\u2019ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level. 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