{"id":20093,"date":"2019-02-11T14:02:00","date_gmt":"2019-02-11T19:02:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20093"},"modified":"2026-09-18T14:04:41","modified_gmt":"2026-09-18T18:04:41","slug":"why-we-love-carvels-fudgie-the-whale-and-cookie-puss","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/","title":{"rendered":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Love is in the air this Valentine\u2019s Day for fans of <a href=\"https:\/\/www.carvel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carvel Ice Cream\u2019s<\/a> Fudgie the Whale and Cookie Puss!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now through February 15th, Carvel has whipped up LTO take-home ice cream pints inspired by the two icons. Available only through delivery (like DoorDash and UberEats), it\u2019s impossible not to fall head over heels for the sweet treats.<\/p>\n\n\n\n<h3 id=\"h-what-s-in-a-fudgie-the-whale-themed-pint\" class=\"wp-block-heading\"><strong>What\u2019s In A Fudgie the Whale Themed Pint?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/carvel_fudgie_the_whale_pint.png\" alt=\"carvel_fudgie_the_whale_pint\" class=\"wp-image-10091\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fudgie\u2019s pint is a bite-sized version of the actual <a href=\"https:\/\/www.carvel.com\/cakes\/fudgie-the-whale\" target=\"_blank\" rel=\"noreferrer noopener\">Fudgie the Whale<\/a> cake. Inside, there\u2019s two layers of chocolate and vanilla ice cream. A layer of Carvel\u2019s signature Crunchies \u2014 the key ingredient! \u2014is layered in between the ice cream and chocolate.<\/p>\n\n\n\n<h3 id=\"h-how-about-a-cookie-puss-pint\" class=\"wp-block-heading\"><strong>How About A Cookie Puss Pint?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/carvel_cookie_puss_pint.png\" alt=\"carvel_cookie_puss_pint\" class=\"wp-image-10094\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve got another round of chocolate and vanilla ice cream separated by Crunchies in this pint. Watch out for that <a href=\"https:\/\/www.carvel.com\/cakes\/cookie-puss\" target=\"_blank\" rel=\"noreferrer noopener\">Cookie Puss<\/a> cake twist! Crumble chocolate chip cookie tops this delish confection.<\/p>\n\n\n\n<h3 id=\"h-what-makes-fudgie-the-whale-and-cookie-puss-simply-irresistible\" class=\"wp-block-heading\"><strong>What Makes Fudgie The Whale And Cookie Puss Simply Irresistible?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How do we love thee, ice cream icons? Let us count the ways \u2014 but first, let\u2019s get a history lesson about each character.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Are Cookie Puss and Fudgie the Same Cake?\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/fGPblGPVjKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can\u2019t begin without addressing the age-old question: are Cookie Puss and Fudgie the Whale the same cake? (Short answer: nope!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/popicon.life\/carvels-fudgie-the-whale-turns-40-peek-into-his-cool-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fudgie the Whale<\/a> turned 40 in 2017, and was inducted into the Madison Avenue Walk of Fame that same year. Tom Carvel, founder of Carvel Ice Cream, created Fudgie in 1977. Fudgie was originally supposed to celebrate Father\u2019s Day, but since then the vanilla and chocolate whale-shaped ice cream cake loaded with Crunchies has become a staple at every type of celebration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookie Puss is a bit more mysterious in origin than Fudgie the Whale. The cake came shortly after Fudgie\u2019s 1970s creation. Cookie Puss is a space alien who hails from Planet Birthday. He\u2019s an extraordinary extraterrestrial who is also pretty yummy, too. Like Fudgie, Cookie Puss is a vanilla and chocolate cake with a cute clown face, ice cream cone for a nose, and cookies for eyes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/02\/carvel_pints_cakes.png\" alt=\"carvel_pints_cakes\" class=\"wp-image-10093\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So, why do we love these two so much? Nicolle DuBose, Senior Director of Marketing at Carvel Ice Cream says they\u2019re pure nostalgia. \u201cThere&#8217;s something wonderfully charming about Fudgie the Whale and Cookie Puss. Enjoying either ice cream cake takes you back to a time when things were a little simpler \u2014 when you were growing up. The taste of our soft ice cream combined with our signature chocolate Crunchies can\u2019t be beat.\u201d<\/p>\n\n\n\n<h3 id=\"h-spreading-the-love-as-carvel-turns-85-in-2019\" class=\"wp-block-heading\"><strong>Spreading The Love As Carvel Turns 85 In 2019<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Carvel Ice Cream will celebrate their 85th birthday in 2019, and DuBose is pumped for all of the fun to come. The new LTO Fudgie and Cookie Puss pints for Valentine\u2019s Day put a spin on their iconic characters while remaining true to their roots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re an ice cream brand for everyone.\u201d DuBose says, \u201cReal ice cream for real people. And when it comes down to it, enjoying an ice cream treat is all about recognizing the big and small occasions in life. It&#8217;s about connection and quality time with friends or a loved one over ice cream.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gotta love that. Happy Valentine\u2019s Day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Love is in the air this Valentine\u2019s Day for fans of Carvel Ice Cream\u2019s Fudgie the Whale and Cookie Puss! Now through February 15th, Carvel has whipped [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Love is in the air this Valentine\u2019s Day for fans of Carvel Ice Cream\u2019s Fudgie the Whale and Cookie Puss! Now through February 15th, Carvel has whipped [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T19:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T18:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM-1024x578.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss\",\"datePublished\":\"2019-02-11T19:02:00+00:00\",\"dateModified\":\"2026-09-18T18:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.03.33-AM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/\",\"name\":\"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.03.33-AM.png\",\"datePublished\":\"2019-02-11T19:02:00+00:00\",\"dateModified\":\"2026-09-18T18:04:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.03.33-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.03.33-AM.png\",\"width\":2000,\"height\":1128},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\\\/20093\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/","og_locale":"en_US","og_type":"article","og_title":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss","og_description":"By Heather Taylor Love is in the air this Valentine\u2019s Day for fans of Carvel Ice Cream\u2019s Fudgie the Whale and Cookie Puss! Now through February 15th, Carvel has whipped [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/","og_site_name":"AW360","article_published_time":"2019-02-11T19:02:00+00:00","article_modified_time":"2026-09-18T18:04:41+00:00","og_image":[{"width":1024,"height":578,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM-1024x578.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss","datePublished":"2019-02-11T19:02:00+00:00","dateModified":"2026-09-18T18:04:41+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/"},"wordCount":547,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/","name":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM.png","datePublished":"2019-02-11T19:02:00+00:00","dateModified":"2026-09-18T18:04:41+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.03.33-AM.png","width":2000,"height":1128},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-love-carvels-fudgie-the-whale-and-cookie-puss\/20093\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why We Love Carvel\u2019s Fudgie The Whale And Cookie Puss"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20093"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20093\/revisions"}],"predecessor-version":[{"id":20095,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20093\/revisions\/20095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20094"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20093"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}