{"id":20108,"date":"2019-01-09T14:35:00","date_gmt":"2019-01-09T19:35:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20108"},"modified":"2026-09-18T14:37:01","modified_gmt":"2026-09-18T18:37:01","slug":"ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/","title":{"rendered":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If one of your goals for 2019 was to start planning for retirement, you\u2019re in luck! The AARP and Ad Council are simplifying the process at <a href=\"https:\/\/aceyourretirement.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">AceYourRetirement.org<\/a>, and they\u2019re getting help from the world\u2019s first mascot for saving for retirement \u2014 Avo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/01\/avo_faces.png\" alt=\"avo_faces\" class=\"wp-image-9956\"\/><\/figure>\n\n\n\n<h3 id=\"h-who-is-avo\" class=\"wp-block-heading\"><strong>Who Is Avo?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avo is a joint creation between the Ad Council, AARP, and their digital agency <a href=\"https:\/\/www.viget.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Viget<\/a>. The website AceYourRetirement.org was also created by Viget for the \u201cSaving for Retirement\u201d PSA campaign. This campaign from Ad Council and AARP works to empower people to save for their retirement though a few simple steps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avo is a friendly retirement coach that lives on the AceYourRetirement website. This green little orb knows that you\u2019ve aced so much in your life. Now, it\u2019s time to ace your retirement! As Avo sees it, saving for retirement shouldn\u2019t leave anyone feeling overwhelmed. In just three minutes, Avo can provide you with a personalized savings plan through a chat experience. That\u2019s all the time it takes to get started!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/01\/avo_aceyourretirement_3.png\" alt=\"avo_aceyourretirement_3\" class=\"wp-image-9958\"\/><\/figure>\n\n\n\n<h3 id=\"h-what-makes-avo-special\" class=\"wp-block-heading\"><strong>What Makes Avo Special?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Research conducted about saving for retirement by the AARP and Ad Council revealed grim results. Most people do not feel empowered by the process. Instead, planning tools like online calculators overwhelm and make people anxious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avo was created with the intention to support people and get them on track to save for retirement. After all, it\u2019s what makes this bouncing orb the happiest!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/01\/avo_aceyourretirement_4.png\" alt=\"avo_aceyourretirement_4\" class=\"wp-image-9959\"\/><\/figure>\n\n\n\n<h3 id=\"h-what-can-i-expect-in-conversation-with-avo\" class=\"wp-block-heading\"><strong>What Can I Expect In Conversation With Avo?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People who visit AceYourRetirement.org to have their three-minute conversation are in great hands. Here\u2019s a look at some of the benefits to working alongside Avo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. There\u2019s no complicated jargon.<\/strong> Avo likes to use everyday language, and nothing that goes above your head.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Let\u2019s talk about you.<\/strong> Avo wants to know all about your life and goals to give you the best possible retirement savings advice. It\u2019s like having a (quick) coffee date with your best friend!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. You\u2019ll receive personalized advice.<\/strong> Once Avo knows a little more about you, this retirement coach will be able to provide you with actionable retirement saving recommendations. These recommendations will be tailor-made to your specific situation. Some may be right at your fingertips \u2014 and Avo is here to help educate you about them!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2019\/01\/avo_aceyourretirement_2.png\" alt=\"avo_aceyourretirement_2\" class=\"wp-image-9957\"\/><\/figure>\n\n\n\n<h3 id=\"h-when-does-avo-debut\" class=\"wp-block-heading\"><strong>When Does Avo Debut?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avo officially debuts in new PSAs from AARP and the Ad Council on January 9th.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/sgaKgLlMcyw\">https:\/\/youtu.be\/sgaKgLlMcyw<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saving for retirement has never looked \u2014 or sounded \u2014 so good! This fun jingle was created by ad agency OMD Create. Does it kind of sound like a throwback to <em>The Electric Company<\/em>? Good ear! Gary William Friedman, a former music director at <em>The Electric Company<\/em>, composed this fun little ditty pro bono for AARP and the Ad Council. Let\u2019s sing along!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A is for taking action!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V is for variety!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O is for optimize your savings!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Avo will be debuting an \u201cAvo-bet\u201d in January. This is, essentially, an alphabet for retirement savings that includes 26 tips from A-Z. Watch out for that \u201cAvo-bet,\u201d and welcome to the Ad Council\u2019s family of iconic characters, Avo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor If one of your goals for 2019 was to start planning for retirement, you\u2019re in luck! The AARP and Ad Council are simplifying the process at AceYourRetirement.org, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor If one of your goals for 2019 was to start planning for retirement, you\u2019re in luck! The AARP and Ad Council are simplifying the process at AceYourRetirement.org, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-09T19:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T18:37:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot\",\"datePublished\":\"2019-01-09T19:35:00+00:00\",\"dateModified\":\"2026-09-18T18:37:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/\"},\"wordCount\":540,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.36.18-AM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/\",\"name\":\"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.36.18-AM.png\",\"datePublished\":\"2019-01-09T19:35:00+00:00\",\"dateModified\":\"2026-09-18T18:37:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.36.18-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-18-at-11.36.18-AM.png\",\"width\":2000,\"height\":1130},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\\\/20108\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/","og_locale":"en_US","og_type":"article","og_title":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot","og_description":"By Heather Taylor If one of your goals for 2019 was to start planning for retirement, you\u2019re in luck! The AARP and Ad Council are simplifying the process at AceYourRetirement.org, [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/","og_site_name":"AW360","article_published_time":"2019-01-09T19:35:00+00:00","article_modified_time":"2026-09-18T18:37:01+00:00","og_image":[{"width":2000,"height":1130,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot","datePublished":"2019-01-09T19:35:00+00:00","dateModified":"2026-09-18T18:37:01+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/"},"wordCount":540,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/","name":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png","datePublished":"2019-01-09T19:35:00+00:00","dateModified":"2026-09-18T18:37:01+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-18-at-11.36.18-AM.png","width":2000,"height":1130},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-council-and-aarp-debut-avo-worlds-first-retirement-saving-mascot\/20108\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Ad Council And AARP Debut Avo, World\u2019s First Retirement Saving Mascot"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20108"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20108\/revisions"}],"predecessor-version":[{"id":20110,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20108\/revisions\/20110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20109"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20108"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}