{"id":20184,"date":"2018-11-29T20:29:00","date_gmt":"2018-11-30T01:29:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20184"},"modified":"2026-09-21T20:32:12","modified_gmt":"2026-09-22T00:32:12","slug":"monster-cereals-head-to-hollywood-and-they-want-to-work-with-you","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/monster-cereals-head-to-hollywood-and-they-want-to-work-with-you\/20184\/","title":{"rendered":"Monster Cereals Head To Hollywood \u2014 And They Want To Work With You!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you thought you saw the last of the iconic <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Cereals characters<\/a> during Halloween, Hollywood (and General Mills) has the ultimate plot twist for you. The beloved icons want members of the film industry to bring their narratives to life on the silver screen.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/monster_cereals_hollywood.jpg\" alt=\"monster_cereals_hollywood\" class=\"wp-image-9821\"\/><\/figure>\n\n\n\n<h3 id=\"h-i-m-dying-to-know-more-about-this-program\" class=\"wp-block-heading\"><strong>I&#8217;m dying to know more about this program!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Got a spooktacular storyline for Franken Berry, Boo Berry, and Count Chocula? It\u2019s time to submit your brief through the General Mills powered website <a href=\"https:\/\/www.workwiththemonsters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Work with the Monsters<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I know \u2014 they\u2019re not your typical method actors. The Monsters may have a history of getting up to silly antics, but they\u2019re no divas on set. They, along with General Mills, want the industry\u2019s best and brightest to pitch their brilliant concepts for reimagining the characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the program is open to anyone to submit, it\u2019s largely geared towards individuals with an entertainment background. This includes actors, singers, writers, producers, and animators. Even agents can submit their most spine-tingling ideas. Monsters need representation, too. After all, somebody\u2019s gotta get this trio on track with their own SAG-AFTRA memberships!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/monster_cereals_beverly_hills.jpg\" alt=\"monster_cereals_beverly_hills\" class=\"wp-image-9819\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of Hollywood, Franken Berry and Count Chocula made a recent appearance in Los Angeles. (It was a bummer Boo Berry wasn\u2019t in attendance.) The duo snapped selfies in Beverly Hills. Later, they were spotted outside The Studios At Paramount. All those stages and backlots\u2026 What could they be up to next? The plot thickens!<\/p>\n\n\n\n<h3 id=\"h-just-your-typical-day-in-la\" class=\"wp-block-heading\"><strong>Just your typical day in LA&#8230;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/monster_cereals_kristin_chenowith.png\" alt=\"monster_cereals_kristin_chenowith\" class=\"wp-image-9822\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The pair also met up with other famous friends. Here we have Count Chocula and Franken Berry reading through a script with actress Kristin Chenowith.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/monster_cereals_lisa_rinna.png\" alt=\"monster_cereals_lisa_rinna\" class=\"wp-image-9823\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who doesn\u2019t want to look like a million bucks on the red carpet? Actress Lisa Rinna helped the pair get in some ghoulishly good fitness time.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/monster_cereals_hollywood_billboard.jpg\" alt=\"monster_cereals_hollywood_billboard\" class=\"wp-image-9820\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A star is born \u2014 Franken Berry got his own billboard on Sunset Boulevard!<\/p>\n\n\n\n<h3 id=\"h-ready-to-work-with-the-monsters\" class=\"wp-block-heading\"><strong>Ready to work with the Monsters?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So far, General Mills has received hundreds of inquiries through the Work with the Monsters site. Could your idea be the frightfully fun one they\u2019re looking for? Whether you\u2019re dreaming up a musical extravaganza, a comedy about buddies on a road trip, or a dramatic soap opera that reveals Fruit Brute and Yummy Mummy \u2014 gasp! \u2014 still exist, reach out and submit your idea through Work with the Monsters!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor If you thought you saw the last of the iconic Monster Cereals characters during Halloween, Hollywood (and General Mills) has the ultimate plot twist for you. The [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Cereals Head To Hollywood \u2014 And They Want To Work With You! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/monster-cereals-head-to-hollywood-and-they-want-to-work-with-you\/20184\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monster Cereals Head To Hollywood \u2014 And They Want To Work With You!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor If you thought you saw the last of the iconic Monster Cereals characters during Halloween, Hollywood (and General Mills) has the ultimate plot twist for you. 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