{"id":20234,"date":"2018-11-12T15:27:00","date_gmt":"2018-11-12T20:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20234"},"modified":"2026-09-24T15:28:52","modified_gmt":"2026-09-24T19:28:52","slug":"did-a-real-man-inspire-the-cracker-barrel-logo","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/did-a-real-man-inspire-the-cracker-barrel-logo\/20234\/","title":{"rendered":"Did A Real Man Inspire The Cracker Barrel Logo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folks familiar with <a href=\"https:\/\/crackerbarrel.com\/\" target=\"_blank\" rel=\"noopener\">Cracker Barrel<\/a>, the country-themed restaurant that doubles as a storefront for everything from dinnerware to holiday d\u00e9cor, may wonder who the man is behind the company\u2019s logo. Did an actual person inspire his creation? Or, is he the figment of a clever illustrator\u2019s imagination?<\/p>\n\n\n\n<h3 id=\"h-how-cracker-barrel-got-its-start\" class=\"wp-block-heading\"><strong>How Cracker Barrel Got Its Start<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s travel back in time to uncover the answer. The year was 1969. The Cracker Barrel Old Country Store, founded by Dan W. Evins, had officially opened its doors for business in Lebanon, Tennessee. Customers were smitten with their general store offerings and homemade cooking. By 1977, Cracker Barrel fever had spread to 13 storefronts opened by Evins and his investors. They weren\u2019t located strictly in Tennessee, either. Cracker Barrel locations could be found in states ranging from Georgia to Kentucky.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/11\/cracker_barrel_logo_1.png\" alt=\"cracker_barrel_logo_1\" class=\"wp-image-9760\" style=\"aspect-ratio:1.7973856209150327;width:3300px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As Cracker Barrel grew in popularity in the early 1970s, the company focused on its branding efforts. They already had a recognizable name. It was time for a new logo.<\/p>\n\n\n\n<h3 id=\"h-bill-holley-and-no-corny-logos\" class=\"wp-block-heading\"><strong>Bill Holley And &#8220;No Corny&#8221; Logos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For more than 40 years, Bill Holley worked as a graphic designer at Nashville\u2019s <a href=\"https:\/\/www.buntingroup.com\/\" target=\"_blank\" rel=\"noopener\">Buntin Group<\/a>. Evins reached out to Holley through a friend\u2019s recommendation. The pair began working together to create the Cracker Barrel logo following one, simple rule. The logo could <em>not<\/em> be corny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As told to me by Cracker Barrel\u2019s PR team, Evins said that the original menus \u201clooked kind of corny.\u201d He wanted the new logo to evoke nostalgia. Evins recalled the memory of an older gentleman who sat on the front porch during summer. He wore overalls and might have been a farmer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Holley sketched Evins\u2019 vision of the \u201colder gentleman\u201d out on a napkin. A man from a manufacturing company who fit Evins\u2019 description later posed for Holley\u2019s illustration. This man, the Cracker Barrel man, was nicknamed \u201cOld Timer.\u201d<\/p>\n\n\n\n<h3 id=\"h-uncle-herschel-as-old-timer\" class=\"wp-block-heading\"><strong>Uncle Herschel As&#8230; Old Timer?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is true that the likeness for Old Timer was taken from a real man. However, a real person did not inspire the character.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/GTBHr6vjhOQ\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this fact, Old Timer was later referred to as Uncle Herschel. Uncle Herschel was Evins\u2019 actual uncle and later became a Cracker Barrel ambassador. It was not uncommon to see him head out into local communities and hand out gold cards. These cards gave residents free Cracker Barrel meals to drum up business. Customers (literally) ate them up and business continued to boom for decades. By 1992, Cracker Barrel had attained a $1 billion market value!<\/p>\n\n\n\n<h3 id=\"h-old-timer-today\" class=\"wp-block-heading\"><strong>Old Timer Today<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/b4q0YcNe6HQ\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the times continue to change, Old Timer has stayed the course. A few minor adjustments have been made to the logo over the decades, but the icon is just as familiar now as it was then.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is largely due to Evins and his vision, as he firmly believes in the power of a strong company logo. \u201cA logo symbolizes what people think of your business. It\u2019s how they see you and the meaning developed in stores.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Folks familiar with Cracker Barrel, the country-themed restaurant that doubles as a storefront for everything from dinnerware to holiday d\u00e9cor, may wonder who the man is behind [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Did A Real Man Inspire The Cracker Barrel Logo? 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