{"id":20255,"date":"2018-10-25T15:40:00","date_gmt":"2018-10-25T19:40:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20255"},"modified":"2026-09-24T15:42:15","modified_gmt":"2026-09-24T19:42:15","slug":"introducing-mr-ipa-nut-planters-first-craft-beer","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/introducing-mr-ipa-nut-planters-first-craft-beer\/20255\/","title":{"rendered":"Introducing Mr. IPA-Nut, Planters First Craft Beer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone familiar with the Planters brand knows that the company brand mascot, <a href=\"http:\/\/360.advertisingweek.com\/design-evolution-mr-peanut\/\" target=\"_blank\" rel=\"noopener\">Mr. Peanut<\/a>, has an incredible fashion sense. His taste in style has now extended beyond the wardrobe and into libations. This week, <a href=\"http:\/\/www.planters.com\/\" target=\"_blank\" rel=\"noopener\">Planters<\/a> launched their first beer, Mr. IPA-Nut, into the craft beer market. Recognize that iconic monocle and yellow shell coloring? That\u2019s the one and only WingNut on its can.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/planters_mr_ipa_nut_mr_peanut_2.jpg\" alt=\"planters_mr_ipa_nut_mr_peanut_2\" class=\"wp-image-9687\" style=\"aspect-ratio:1;width:1500px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Snacking on nuts while sipping on a beer has long been tradition for barflys at their local watering holes. Planters is on a mission to add a dapper spin to happy hour with Mr. IPA-Nut\u2019s release. The company collaborated with the team at Noon Whistle Brewing Company to take their honey-roasted peanuts and make a great IPA.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/planters_mr_ipa_nut_mr_peanut.jpg\" alt=\"planters_mr_ipa_nut_mr_peanut\" class=\"wp-image-9688\" style=\"aspect-ratio:1;width:1200px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How does it taste? Let\u2019s have <a href=\"https:\/\/www.businesswire.com\/news\/home\/20181023005233\/en\/\" target=\"_blank\" rel=\"noopener\">Ashley Tople<\/a>, Marketing Director for Planters, reveal the answer. \u201cMr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that\u2019s the perfect brew to pair with Planters nuts! Where can I grab a few cans of this goodness again? Mr. IPA-Nut will be available to purchase in four-packs starting October 26th. Check in with the Noon Whistle Brewing Company\u2019s website for the full list of <a href=\"http:\/\/www.noonwhistlebrewing.com\/planters-collaboration.html\" target=\"_blank\" rel=\"noopener\">select retail locations<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I\u2019m making the first beer commercial built by YOU, the Internet. A beer this nutty deserves an even nuttier catchphrase. What 3 random words should our spokesperson shout to camera in our Mr. IPA-Nut commercial? Comment below. <a href=\"https:\/\/x.com\/hashtag\/BeerGoesNuts?src=hash&amp;ref_src=twsrc%5Etfw\">#BeerGoesNuts<\/a> <a href=\"https:\/\/t.co\/ePyEANvdDO\">pic.twitter.com\/ePyEANvdDO<\/a><\/p>&mdash; Mr. Peanut (@MrPeanut) <a href=\"https:\/\/x.com\/MrPeanut\/status\/1055092690327609345?ref_src=twsrc%5Etfw\">October 24, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Will there be a commercial to go with this new launch? Yes \u2014 and Mr. Peanut needs your help making it! Join in the #BeerGoesNuts hashtag across Planters\u2019 <a href=\"https:\/\/www.facebook.com\/mrpeanut\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/mrpeanutofficial\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, and <a href=\"https:\/\/twitter.com\/mrpeanut\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> to suggest three random words Mr. Peanut will shout during his debut Mr. IPA-Nut commercial. The only catch is that these three words need to be seriously nutty. Your puns must crack you, the audience, and Mr. Peanut up. Use the hashtag #BeerGoesNuts when sharing your catchphrase. It could end up being spoken by Mr. P himself!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck \u2014 you pe-can do it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Anyone familiar with the Planters brand knows that the company brand mascot, Mr. Peanut, has an incredible fashion sense. His taste in style has now extended beyond [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Mr. IPA-Nut, Planters First Craft Beer | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/introducing-mr-ipa-nut-planters-first-craft-beer\/20255\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Mr. IPA-Nut, Planters First Craft Beer\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Anyone familiar with the Planters brand knows that the company brand mascot, Mr. Peanut, has an incredible fashion sense. 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