{"id":20261,"date":"2018-10-18T15:44:00","date_gmt":"2018-10-18T19:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20261"},"modified":"2026-09-24T15:45:45","modified_gmt":"2026-09-24T19:45:45","slug":"progressives-big-jim-is-here-to-save-the-day-kind-of","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/progressives-big-jim-is-here-to-save-the-day-kind-of\/20261\/","title":{"rendered":"Progressive\u2019s Big Jim Is Here To Save The Day! (Kind Of)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s not to love about Big Jim? His debut commercial with <a href=\"https:\/\/www.progressive.com\/\" target=\"_blank\" rel=\"noopener\">Progressive Insurance<\/a> introduces audiences (and neighborhoods) to a strong, skilled fella. We quickly learn, through his accompanying jingle, that the animated Big Jim is no ordinary guy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cHe\u2019s got legs of lumber.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Arms of steel.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Eats a bowl of hamburgers at every meal!\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/progressive_big_jim_2.png\" alt=\"progressive_big_jim_2\" class=\"wp-image-9664\" style=\"aspect-ratio:2.4930232558139536;width:1072px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Big Jim is ready and willing to assist with everyone\u2019s home and auto needs. He can easily lift the roof off a flooding home and fashion a broken pipe into a straw, casually slurping up the water inside and using it to put out a fire at the house next door. Like his jaunty jingle says, <em>\u201cGreat Big Jim has got you covered! Great Big Jim, there ain\u2019t no other\u2026\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/sXYA89Axqoc\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Time for a plot twist! Big Jim isn\u2019t actually a new animated spokescharacter for Progressive. He\u2019s the alter ego of Jamie, a member of the Progressive team who happens to a regular, real-life guy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/progressive_big_jim.png\" alt=\"progressive_big_jim\" class=\"wp-image-9663\" style=\"aspect-ratio:2.440758293838863;width:1030px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The look and feel of this campaign from Arnold Worldwide may remind you of Amusement Park\u2019s ultra retro take on Wienerschnitzel\u2019s iconic hot dog, <a href=\"https:\/\/popicon.life\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/\" target=\"_blank\" rel=\"noopener\">The Delicious One<\/a>. You can thank the wildly talented J.J. Sedelmaier from <a href=\"http:\/\/www.jjsedelmaier.com\/index.html\" target=\"_blank\" rel=\"noopener\">J.J. Sedelmaier Productions, Inc.<\/a> for directing and bringing the spot to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One glance at Sedelmaier\u2019s portfolio reveals his natural eye for vintage advertising in a modern world. He has had Tums ready for George Jetson after he snacked on chili dogs, and gave Speed Racer the keys to a Volkswagen car. Could he bring the same quaint sensibilities to a Progressive spot, too?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/progressive_big_jim_3.png\" alt=\"progressive_big_jim_3\" class=\"wp-image-9665\" style=\"aspect-ratio:2.444126074498567;width:853px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course! SHOOTonline reported that Sedelmaier, along with Arnold\u2019s art director Abby Gross, agreed that the animated parts of <a href=\"https:\/\/www.shootonline.com\/video\/directors-jj-sedelmaier-brendan-gibbons-mesh-animation-live-action-progressive-insurance\" target=\"_blank\" rel=\"noopener\">Progressive\u2019s Big Jim campaign<\/a> should \u201clook and feel like a good ol\u2019 fashioned cartoon.\u201d It was out with the CGI, and in with the 1950s old school brought to life by designer and animator Andy Friz.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/progressive_big_jim_4.png\" alt=\"progressive_big_jim_4\" class=\"wp-image-9666\" style=\"aspect-ratio:2.442528735632184;width:850px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sedelmaier directed the Progressive spot alongside Brendan Gibbons from <a href=\"https:\/\/stationfilm.com\/\" target=\"_blank\" rel=\"noopener\">Station Film<\/a>. Gibbons regularly helms commercials for Flo, the iconic Progressive spokeswoman. The Sedelmaier and Gibbons match made for a brilliant mix of animation and live action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go back to that live action part for a moment. When we last left Jamie, he was daydreaming about life as Big Jim. Next to him is a car with a fall tree branch on it. Big Jim could easily remove the branch with a flick of his fingers and be on his merry way. Jamie, on the other hand, needs to call for backup help.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/10\/progressive_big_jim_5.png\" alt=\"progressive_big_jim_5\" class=\"wp-image-9667\" style=\"aspect-ratio:2.4454022988505746;width:851px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">True, he may not be just like his \u201cinner me\u201d but Jamie still has you covered, no matter what. Now, let\u2019s try to figure out how Big Jim MacGyver\u2019d that pipe into a straw so effortlessly\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor What\u2019s not to love about Big Jim? His debut commercial with Progressive Insurance introduces audiences (and neighborhoods) to a strong, skilled fella. We quickly learn, through his [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Progressive\u2019s Big Jim Is Here To Save The Day! 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