{"id":20267,"date":"2018-10-06T15:49:00","date_gmt":"2018-10-06T19:49:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20267"},"modified":"2026-09-24T15:51:24","modified_gmt":"2026-09-24T19:51:24","slug":"the-winners-of-the-2018-walk-of-fame-icon-awards","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-winners-of-the-2018-walk-of-fame-icon-awards\/20267\/","title":{"rendered":"The Winners Of The 2018 Walk of Fame Icon Awards!"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

Last week, Advertising Week kicked off its 15th year anniversary with a twist on the traditional Madison Avenue Walk of Fame announcement.<\/p>\n\n\n\n

Yes, we would still induct two new characters and slogans to join the 2018 MAWoF<\/a> at #AWNewYork. This year, however, we went all out with an Icon Gala Awards event on Monday October 1st that celebrated advertising\u2019s most iconic characters.<\/p>\n\n\n\n

A red carpet was rolled out at the PlayStation Theater in New York City, an iconic spokesperson hosted the event, and awards were presented to mascots that went above and beyond on behalf of their brands. Oh, and the Energizer Bunny crashed the stage for a very special performance. Take a look at all the glitz, glamour, and character these icons brought to the evening with them!<\/p>\n\n\n\n

Before the Gala Awards kicked off, the characters struck a pose on the red carpet.<\/p>\n\n\n\n

\"lucky_charms\"<\/figure>\n\n\n\n

Magically delicious! Lucky the Leprechaun from Lucky Charms was festive in bright green.<\/p>\n\n\n\n

\"peeps\"<\/figure>\n\n\n\n

All that glitters! The Peeps Chick sparkled in a custom-made tux just for the occasion.<\/p>\n\n\n\n

\"crash_test_dummies\"<\/figure>\n\n\n\n

Buckle up for a night of fun! Vince and Larry, the Crash Test Dummies, gave a thumbs up to seat belt safety.<\/p>\n\n\n\n

\"geoffrey_toys_r_us\"<\/figure>\n\n\n\n

Geoffrey the Giraffe from Toys ‘R’ Us took a quick break out of retirement to join the squad.<\/p>\n\n\n\n

\"trix_rabbit\"<\/figure>\n\n\n\n

The cameras couldn’t get enough of the Trix Rabbit!<\/p>\n\n\n\n

\"michelin_man\"<\/figure>\n\n\n\n

Is it too punny to say the Michelin Man was *pumped* to be there, or not?<\/p>\n\n\n\n

\"david_leisure_qq_penguin\"<\/figure>\n\n\n\n

David Leisure, the fictional spokesperson Joe Isuzu for Isuzu, kicked off the awards as the host. He awarded characters for honorary awards in the following categories.<\/p>\n\n\n\n