{"id":20270,"date":"2018-09-24T15:51:00","date_gmt":"2018-09-24T19:51:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20270"},"modified":"2026-09-24T15:52:51","modified_gmt":"2026-09-24T19:52:51","slug":"join-us-at-the-building-characters-panel-at-awnewyork","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/join-us-at-the-building-characters-panel-at-awnewyork\/20270\/","title":{"rendered":"Join Us At The \u201cBuilding Characters\u201d Panel At #AWNewYork!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here at PopIcon, we enjoy exploring advertising\u2019s world of icons. Characters can be animated like the Trix Rabbit, real folks like KFC\u2019s Colonel Sanders, and fictitious people like Allstate\u2019s Mayhem. Behind every great character is a team of creatives. They work hard to use the power of storytelling to give these icons their beloved personalities. It takes a village of talent to keep these icons fresh and relevant through the generations!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re celebrating Advertising Week\u2019s 15<sup>th<\/sup> anniversary with a salute to the talented minds behind some of the world\u2019s most iconic advertising characters and jingles in \u201c<a href=\"https:\/\/newyork.advertisingweek.com\/schedule\/-americas-most-iconic-icons-2018-10-03-1200\" target=\"_blank\" rel=\"noopener\">Building Characters: What It Takes to Bring Iconic Brand Mascots to Life<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moderated by PopIcon Senior Editor, Heather Taylor, our hour of critter chat features three phenomenal speakers. Here\u2019s a glimpse at who will be joining us\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/pat_giles.png\" alt=\"pat_giles\" class=\"wp-image-9570\" style=\"aspect-ratio:3.0594405594405596;width:875px;height:auto\"\/><\/figure>\n\n\n\n<h3 id=\"h-pat-giles-is-the-cco-of-danger-pigeon-studios-the-character-agency-that-he-runs-along-with-his-wife-amy-giles\" class=\"wp-block-heading\"><strong>Pat Giles<\/strong> is the CCO of <a href=\"http:\/\/www.dangerpigeonstudios.com\/\" target=\"_blank\" rel=\"noopener\">Danger Pigeon Studios<\/a>, \u201cthe character agency\u201d that he runs along with his wife, Amy Giles.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to creating this full-service shop, Pat was an SVP Creative Director at Saatch &amp; Saatchi where he worked on ad campaigns for a roster of characters and their brands including Lucky Charms, Trix, Cocoa Puffs, and Monster Cereals. More characters on his resume include the Pillsbury Doughboy, Green Giant, and McGruff The Crime Dog. Pat is currently working on \u201cThe Bizarre World of Frank Zappa,\u201d coming to stages nationally in 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/keith_manzella.png\" alt=\"keith_manzella\" class=\"wp-image-9571\" style=\"aspect-ratio:3.0378006872852232;width:884px;height:auto\"\/><\/figure>\n\n\n\n<h3 id=\"h-keith-manzella-is-a-former-marvel-comics-creative-director-turned-pop-culture-design-guru\" class=\"wp-block-heading\"><strong>Keith Manzella<\/strong> is a former Marvel Comics Creative Director turned pop culture design guru.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Characters have surrounded him throughout his career. Keith has designed cereal boxes featuring Fred Flintstone, Sugar Bear from Golden Crisp, and Waffle Boy from Waffle Crisp. Currently at <a href=\"http:\/\/eastwestmg.com\/\" target=\"_blank\" rel=\"noopener\">east|west marketing group<\/a>, Keith keeps kids engaged at breakfast by working with some of the world\u2019s most loved cereal characters for Post Foods.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/linda_kaplan_thaler.png\" alt=\"linda_kaplan_thaler\" class=\"wp-image-9572\" style=\"aspect-ratio:3.0482758620689654;width:884px;height:auto\"\/><\/figure>\n\n\n\n<h3 id=\"h-linda-kaplan-thaler-is-the-president-of-kaplan-thaler-productions\" class=\"wp-block-heading\"><strong>Linda Kaplan Thaler<\/strong> is the President of <a href=\"http:\/\/kaplanthalerproductions.com\/\" target=\"_blank\" rel=\"noopener\">Kaplan Thaler Productions<\/a>.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s responsible for some of America\u2019s most famous, relevant, and touching advertising campaigns in the industry. She created the Aflac Duck, and the daring \u201cYes, Yes, Yes!\u201d campaign for Clairol Herbal Essences. Linda has also authored and composed advertising jingles. One of her most iconic jingles is \u201cI Don\u2019t Wanna Grow Up, I\u2019m a Toys \u2018R\u2019 Us Kid\u201d for Toys&#8221;R&#8221;Us. She is a celebrated author and television personality. Her collaborations with coauthor Robin Koval have become national bestsellers, including \u201cThe Power of Nice.&#8221; Their newest bestseller, \u201cGRIT to GREAT,\u201d has been listed as one of the top business books for 2015.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From creating characters from scratch to working on spokescharacters that started out as cartoons, and running an ad agency dedicated to critters, this will be one panel you won\u2019t want to miss out on!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This panel will start at 12 PM EST on Wednesday October 3rd at AMC Loews Lincoln Square. Buy a pass <a href=\"https:\/\/newyork.advertisingweek.com\/schedule\/-americas-most-iconic-icons-2018-10-03-1200\" target=\"_blank\" rel=\"noopener\">here<\/a>. If you\u2019re planning to attend, don\u2019t forget to tag us with the hashtag #AWNewYork!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Here at PopIcon, we enjoy exploring advertising\u2019s world of icons. Characters can be animated like the Trix Rabbit, real folks like KFC\u2019s Colonel Sanders, and fictitious people [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[],"class_list":["post-20270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Join Us At The \u201cBuilding Characters\u201d Panel At #AWNewYork! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/join-us-at-the-building-characters-panel-at-awnewyork\/20270\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join Us At The \u201cBuilding Characters\u201d Panel At #AWNewYork!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Here at PopIcon, we enjoy exploring advertising\u2019s world of icons. 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