{"id":20273,"date":"2018-09-25T15:53:00","date_gmt":"2018-09-25T19:53:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20273"},"modified":"2026-09-24T15:56:35","modified_gmt":"2026-09-24T19:56:35","slug":"who-is-colonel-bear-kfcs-new-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-colonel-bear-kfcs-new-mascot\/20273\/","title":{"rendered":"Who is Colonel Bear, KFC\u2019s New Mascot?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newest face for KFC\u2019s Colonel Sanders is not an easily recognizable celebrity like Jim Gaffigan or Reba McEntire. His name is Colonel Bear, and he\u2019s a small, bear-shaped honey bottle. Just like his namesake, Colonel Bear is all dressed up and pretty darn enthusiastic about fried chicken \u2014 particularly <a href=\"https:\/\/www.kfc.com\/menu\/promotions\/hot-honey\" target=\"_blank\" rel=\"noopener\">KFC\u2019s Hot Honey flavor<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/XqYBm6fOE2M\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this commercial spot, two parents tell their hesitant child \u201choney\u2026 you can tell us anything\u201d to start up a conversation. Maybe they didn\u2019t realize that the word \u201choney\u201d is all Colonel Bear needs to speak up. \u201cHowdy folks! Is now a good time to talk about KFC\u2019s new Hot Honey Chicken?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/kfc_colonel_bear_commercial.png\" alt=\"kfc_colonel_bear_commercial\" class=\"wp-image-9560\" style=\"aspect-ratio:1.7924528301886793;width:855px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNot really.\u201d The mom admits, but Colonel Bear is already on a chatterbox tear as he dives into the new flavor. Hot Honey adds a hot honey sauce glaze to KFC\u2019s original recipe chicken. The result is a \u201ccrispy, sweet heat that sneaks up on you!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This flavor is so bold; Colonel Bear is able to burst flames out from his honey bottle. (It <em>is<\/em> a crispy, sweet heat after all.) Mom looks a little concerned. As for Dad, he\u2019s already eating, and loving, the chicken and its new flavor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/OMAs1cZwKHU\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve fallen for this adorable spokescharacter, good news! Fans can enter to \u201cadopt\u201d their very own Colonel Bear figurine. You might be eligible to give Colonel Bear a good home you love long walks, swimming, and a mostly well-behaved honey bear who will definitely not let bees into your house. Fill out KFC\u2019s form for a chance to be selected to <a href=\"https:\/\/www.kfc.com\/adoptacolonelbear\" target=\"_blank\" rel=\"noopener\">adopt a Colonel Bear<\/a> and see if you get selected to be his next parent! (Obviously, we here at PopIcon have already signed up!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor The newest face for KFC\u2019s Colonel Sanders is not an easily recognizable celebrity like Jim Gaffigan or Reba McEntire. His name is Colonel Bear, and he\u2019s a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[],"class_list":["post-20273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who is Colonel Bear, KFC\u2019s New Mascot? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/who-is-colonel-bear-kfcs-new-mascot\/20273\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is Colonel Bear, KFC\u2019s New Mascot?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor The newest face for KFC\u2019s Colonel Sanders is not an easily recognizable celebrity like Jim Gaffigan or Reba McEntire. 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