{"id":20282,"date":"2018-09-15T16:00:00","date_gmt":"2018-09-15T20:00:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20282"},"modified":"2026-09-24T16:01:36","modified_gmt":"2026-09-24T20:01:36","slug":"the-2018-madison-avenue-walk-of-fame-icon-awards-gala","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\/20282\/","title":{"rendered":"The 2018 Madison Avenue Walk of Fame Icon Awards Gala!"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

\"\"<\/h2>\n\n\n\n

And the nominees are…<\/h2>\n\n\n\n

The world’s greatest advertising icons and slogans will take center stage on Monday, October 1st, 2018 when Advertising Week celebrates the most enduring creative works of the industry with a Times Square opening gala<\/a> and the inaugural icon awards ceremony.<\/p>\n\n\n\n

In addition to inducting the 2018 Walk of Fame winners, as voted on by the public<\/a>, Advertising Week will also honor these amazing nominees in all-new awards categories, including:<\/p>\n\n\n\n

Icon Millennium Award<\/strong>
Colonel Sanders (KFC)
Most Interesting Man in the World (Dos Equis)
The Kool-Aid Man
Geico Gecko
Mr. Peanut<\/p>\n\n\n\n

Comeback Icon of the Year<\/strong>
Fudgie the Whale (Carvel)
Smokey Bear
Toucan Sam (Froot Loops)
Ernie Keebler (Keebler)
Green Giant<\/p>\n\n\n\n

Rookie of the Year<\/strong>
Caramel (M&M’S)
French’s Mustard Man (French’s Mustard)
Sprout (Green Giant)
Cookie Guy (Chips Ahoy)
Mr. Bubble (Mr. Bubble)<\/p>\n\n\n\n

#Throwback Icon Award<\/strong>
Ticket Oak (StubHub)
Kool-Aid Man
California Raisins
Mr. Owl (Tootsie Pop)
Trix Rabbit<\/p>\n\n\n\n

Gone Fishin’: Icon Retirement Award<\/strong>
Geoffrey the Giraffe (Toys \u2018R\u2019 Us)<\/p>\n\n\n\n

Icon For Good: Social Impact Award<\/strong>
Vince and Larry, Crash Test Dummies
McGruff the Crime Dog
\u201cChill Eggs\u201d (Extend Fertility)
The Giant (Palau Pledge)
Miraitowa and Someity (2020 Tokyo Olympics)<\/p>\n\n\n\n

Mr.\/Mrs. International: International Icon of the Year<\/strong>
QQ Penguin (Tencent | China)
The Gold Bear (Haribo | Germany)
Nipper (dog) (HMV | United Kingdom)
Jif Jaf Biscuits (Kraft Heinz | China)
Qantas Koala (Qantas | Australia)<\/p>\n\n\n\n

Most Valuable Icon<\/strong>
Geoffrey the Giraffe (Toys \u2018R\u2019 Us)
Smokey Bear
Mayhem (Allstate)
Colonel Sanders
The Giant (Palau Pledge)<\/p>\n\n\n\n

Don’t miss the 2018 Madison Avenue Walk of Fame Icon Awards Opening Gala! Register for Advertising Week New York 2018 now<\/a> and access more than 350 events over 4 days.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Heather Taylor And the nominees are… The world’s greatest advertising icons and slogans will take center stage on Monday, October 1st, 2018 when Advertising Week celebrates the most enduring […]<\/p>\n","protected":false},"author":26,"featured_media":20283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[],"class_list":["post-20282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nThe 2018 Madison Avenue Walk of Fame Icon Awards Gala! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\/20282\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2018 Madison Avenue Walk of Fame Icon Awards Gala!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor And the nominees are… The world’s greatest advertising icons and slogans will take center stage on Monday, October 1st, 2018 when Advertising Week celebrates the most enduring […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\/20282\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-15T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T20:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-1.00.45-PM-1024x574.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"The 2018 Madison Avenue Walk of Fame Icon Awards Gala!\",\"datePublished\":\"2018-09-15T20:00:00+00:00\",\"dateModified\":\"2026-09-24T20:01:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/\"},\"wordCount\":278,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-1.00.45-PM.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2018-madison-avenue-walk-of-fame-icon-awards-gala\\\/20282\\\/\",\"name\":\"The 2018 Madison Avenue Walk of Fame Icon Awards Gala! 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