{"id":20291,"date":"2018-09-05T17:24:00","date_gmt":"2018-09-05T21:24:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20291"},"modified":"2026-09-24T17:28:25","modified_gmt":"2026-09-24T21:28:25","slug":"back-for-halloween-monster-cereals-make-their-chilling-return","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/back-for-halloween-monster-cereals-make-their-chilling-return\/20291\/","title":{"rendered":"Back For Halloween: Monster Cereals Make Their Chilling Return"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re here! Following the heels of the Pumpkin Spice Latte\u2019s return to Starbucks, General Mills Monster Cereals have arrived at grocery stores just in time for the fall season. The beloved trio of friendly frighteners \u2014 <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-the-spooktacular-origins-of-monster-cereals\" target=\"_blank\" rel=\"noopener\">Boo Berry, Franken Berry, and Count Chocula<\/a> \u2014 are ready to serve up their usual tricks and treats at the breakfast table. They also have some tricks up their sleeves for other parts of the house too, but we\u2019ll get to that in a minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already picked up a few boxes for yourself, here\u2019s a look at this year\u2019s box designs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/boo_berry_monster_cereals.jpeg\" alt=\"boo_berry_monster_cereals\" class=\"wp-image-9465\" style=\"aspect-ratio:1;width:3000px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Boo Berry, surrounded by ghost-shaped marshmallows, is positively radiant. He\u2019s got that special kind of translucence reserved for those of specter variety.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/franken_berry_monster_cereals.jpeg\" alt=\"franken_berry_monster_cereals\" class=\"wp-image-9466\" style=\"aspect-ratio:1;width:3000px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rocking his signature electric pink is Franken Berry, with marshmallows in the shapes of\u2026 Handprints? That\u2019s my guess and I\u2019m sticking to it. This cereal is <em>berry<\/em> much alive!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/count_chocula_monster_cereals.jpeg\" alt=\"count_chocula_monster_cereals\" class=\"wp-image-9467\" style=\"aspect-ratio:1;width:3000px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Last, but never least, is one of the most famous residents this side of Transylvania: Count Chocula. This year the Count is out of his isolated castle and into the cereal bowl, accompanied by chocolate marshmallow bats that are worth sinking your fangs, I mean teeth, into.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/GM_Monster-Crunch_BoxShot.png\" alt=\"GM_Monster-Crunch_BoxShot\" class=\"wp-image-9468\" style=\"aspect-ratio:0.75;width:1080px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when I said that the Monsters would be hanging out in other rooms outside of the kitchen? They\u2019re already in the game room (or living room, dining room table, or floor of your dormitory, whichever works best for your situation) with the new <a href=\"http:\/\/www.biggcreative.com\/games\/monster-crunch\/\" target=\"_blank\" rel=\"noopener\">Monster Crunch! The Breakfast Battle Game<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/09\/monster_crunch.png\" alt=\"monster_crunch\" class=\"wp-image-9469\" style=\"aspect-ratio:1;width:600px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Created by <a href=\"http:\/\/www.biggcreative.com\/\" target=\"_blank\" rel=\"noopener\">Big G Creative<\/a> (which also published an accompanying <a href=\"https:\/\/blog.generalmills.com\/2018\/08\/fun-and-games-with-monster-cereals\/\" target=\"_blank\" rel=\"noopener\">Monsters puzzle<\/a>), Monster Crunch allows you to pick your favorite Monster Cereals character and battle other players to see who can \u201ceat\u201d the most cereal. Polish off enough bowls and you\u2019ll be the winner!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more friends, the merrier with this game \u2014 especially since it includes the original Monsters lineup. Yummy Mummy and Fruit Brute also receive their own decks of playing cards, and the whole gang gets the retro design treatment. It\u2019s the perfect game to have on hand for all those moments where we wish every day was Halloween. (That\u2019s all of us, right?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor They\u2019re here! Following the heels of the Pumpkin Spice Latte\u2019s return to Starbucks, General Mills Monster Cereals have arrived at grocery stores just in time for the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Back For Halloween: Monster Cereals Make Their Chilling Return | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/back-for-halloween-monster-cereals-make-their-chilling-return\/20291\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back For Halloween: Monster Cereals Make Their Chilling Return\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor They\u2019re here! 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