{"id":20300,"date":"2018-08-27T17:38:00","date_gmt":"2018-08-27T21:38:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20300"},"modified":"2026-09-24T17:41:21","modified_gmt":"2026-09-24T21:41:21","slug":"green-giant-in-training-little-green-sprout-introduces-new-line-of-organic-vegetables","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/green-giant-in-training-little-green-sprout-introduces-new-line-of-organic-vegetables\/20300\/","title":{"rendered":"Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

Since 1972, the green, leaf-clad Little Green Sprout has resided in the same Valley that the Jolly Green Giant calls home. Sprout has spent decades looking up to the harvest icon while proudly taking on his own initiatives to show kids everywhere how healthy and tasty it is to eat your veggies.<\/p>\n\n\n\n

Now, he\u2019s rolling out his biggest launch yet \u2014 Little Green Sprout\u2019s Organics by Green Giant<\/a>. The line of organic vegetables is set to debut at select retailers nationwide this fall, and takes a modern twist on eating all your (organic) vegetables.<\/p>\n\n\n\n

Every product in the Little Green Sprout\u2019s Organics by Green Giant line is an organic veggie version of existing Green Giant Veggie Swap-Ins. Working on meal prep for the week? Upgrade the experience by adding butternut squash veggie spirals. Seeking a savory side dish to include with dinner? Break out the garlic and herb mashed cauliflower. Not a cook, but still want to get in on the healthy eats action? Little Green Sprout\u2019s got you covered with plenty of site recipes. These range from cauliflower pizza crust to Greek zucchini spirals.<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/U34j2sABPFQ\n<\/div><\/figure>\n\n\n\n

Life in the Valley has been full of surprises ever since B&G Foods acquired the Green Giant brand in 2015. The Green Giant teased his return<\/a> in 2016 with #TheGiantAwakens hashtag. He made his larger than life comeback in early 2017, with commercials sharing what he had learned during his hiatus. Most recently, the big guy arrived to New York City where he received his own billboards<\/a> in iconic Times Square.<\/p>\n\n\n\n

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