{"id":20306,"date":"2018-08-21T17:46:00","date_gmt":"2018-08-21T21:46:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20306"},"modified":"2026-09-24T17:51:08","modified_gmt":"2026-09-24T21:51:08","slug":"toucan-sam-fashion-icon-froot-loops-collaborates-with-awaytomars-for-capsule-collection","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/toucan-sam-fashion-icon-froot-loops-collaborates-with-awaytomars-for-capsule-collection\/20306\/","title":{"rendered":"Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow your nose in style! Kellogg\u2019s Froot Loops has teamed up with user-created fashion brand <a href=\"https:\/\/awaytomars.com\" target=\"_blank\" rel=\"noopener\">AWAYTOMARS<\/a> to create a unique clothing collection inspired by the delicious cereal and its bright mascot, <a href=\"https:\/\/popicon.life\/follow-your-nose-the-staying-power-of-toucan-sam\/\" target=\"_blank\" rel=\"noopener\">Toucan Sam<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/froot_loops_awaytomars_capsule.png\" alt=\"froot_loops_awaytomars_capsule\" class=\"wp-image-9392\" style=\"aspect-ratio:1.755;width:702px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Breakfast enthusiasts might recall that Froot Loops partnered with Neff, State Bicycle Co., and Timbuk2 in 2017 to design <a href=\"http:\/\/360.advertisingweek.com\/the-inside-scoop-behind-the-whatever-froots-your-loops-campaign\/\" target=\"_blank\" rel=\"noopener\">colorful gear and accessories<\/a> encouraging individuals to do \u201cWhatever Froots Your Loops\u201d and makes them happy. This attitude is reflected in the AWAYTOMARS capsule, which was brought to life by nearly 700 co-creators worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 10-piece collection consists of largely unisex apparel including hats, jackets and hoodies, shirts, shoes, and dresses. Three aesthetics inspire each segment of the capsule including the original Froot Loops cereal, new Wild Berry Froot Loops flavor, and Toucan Sam himself.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/froot_loops_awaytomars_toucan_sam.png\" alt=\"froot_loops_awaytomars_toucan_sam\" class=\"wp-image-9393\" style=\"aspect-ratio:1.41;width:705px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not tough to spot the clothes inspired by our favorite spirited bird. The colors are the same shades as the icon\u2019s feathers and beak, with stitching details featuring an outline of the character. Just looking at this vivid collection can put anyone into a creative, fun mood \u2013 and now you have a chance to add the look to your wardrobe!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting August 21st, the collection will be available to purchase from <a href=\"https:\/\/www.awaytomars.com\/#\/frootloops\" target=\"_blank\" rel=\"noopener\">AWAYTOMARS<\/a> allowing fashionistas everywhere to embrace being true to their sense of self and show the world what inspires them most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Follow your nose in style! Kellogg\u2019s Froot Loops has teamed up with user-created fashion brand AWAYTOMARS to create a unique clothing collection inspired by the delicious cereal [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule Collection | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/toucan-sam-fashion-icon-froot-loops-collaborates-with-awaytomars-for-capsule-collection\/20306\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule Collection\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Follow your nose in style! Kellogg\u2019s Froot Loops has teamed up with user-created fashion brand AWAYTOMARS to create a unique clothing collection inspired by the delicious cereal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/toucan-sam-fashion-icon-froot-loops-collaborates-with-awaytomars-for-capsule-collection\/20306\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-21T21:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T21:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-2.48.51-PM-1024x572.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta 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