{"id":20309,"date":"2018-08-20T17:52:00","date_gmt":"2018-08-20T21:52:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20309"},"modified":"2026-09-24T17:55:23","modified_gmt":"2026-09-24T21:55:23","slug":"new-spokescandy-mascot-revealed-in-rolling-stone-this-month","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/new-spokescandy-mascot-revealed-in-rolling-stone-this-month\/20309\/","title":{"rendered":"New Spokescandy Mascot Revealed in Rolling Stone This Month"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caramel isn\u2019t like the other members of the <a href=\"http:\/\/www.mms.com\/us\/characters\" target=\"_blank\" rel=\"noopener\">M&amp;M\u2019S family tree<\/a>. He doesn\u2019t look or behave like anyone else. Every other icon, from Red to Yellow, is round or oval shaped and brimming with personality. Caramel is a little more nervous and nerdy. He\u2019s kind of a square actually, which is perfectly suited to his shape. In terms of taste, he\u2019s also a little sweeter and stickier than the rest of the M&amp;M\u2019S characters \u2014 but let\u2019s not discuss that part, okay?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/OjZ3sh3jJfQ\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite commercials depicting his lackluster group interview with the M&amp;M\u2019S, Caramel has actually been the <a href=\"https:\/\/www.mars.com\/global\/brands\/confectionery\/caramel-mms-launch\" target=\"_blank\" rel=\"noopener\">biggest launch in M&amp;M\u2019S history<\/a>. The flavor made its debut in 2017 with Mars Chocolate Associates working together across the United States. Their teams focused on every aspect of the launch from research and development to the science behind making a caramel M&amp;M. Caramel, according to consumer and market insights, is a flavor that appeals to all age groups. It\u2019s one part nostalgic, one part comforting, all-around tasty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Luzvorj-m5c\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since its launch, Caramel M&amp;M\u2019S have become so popular that Mars has cracked down in creating a Special Op\u2019s team to help keep them on store shelves. (They\u2019re that good.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Caramel has remained under the radar. Unlike characters like Red, who would crack for any opportunity to stay in the spotlight, Caramel has kept a low profile. That is, until now.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/mms_caramel_rolling_stone.jpg\" alt=\"m&amp;ms_caramel_rolling_stone\" class=\"wp-image-9380\" style=\"aspect-ratio:0.8190591073582629;width:1358px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The August 2018 issue of <em>Rolling Stone<\/em> Magazine features an exclusive interview with Caramel. <a href=\"http:\/\/www.sarahrosegreenberg.com\/\" target=\"_blank\" rel=\"noopener\">Sarah Rose Greenberg<\/a>, designer at <em>Rolling Stone<\/em>, designed the M&amp;M\u2019S advertorial and article as a second cover design behind the magazine\u2019s Eric Church cover.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/mms_caramel_rolling_stone_interview.jpg\" alt=\"m&amp;ms_caramel_rolling_stone_interview\" class=\"wp-image-9378\" style=\"aspect-ratio:0.8682779456193354;width:1437px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The interview captures Caramel at his most confident. He\u2019s been on the scene for nearly two years and sheds his antsy persona to openly share with Rolling Stone how he got the gig and his budding relationship with characters like Blue and Brown. He might still be finding his footing, though. That joke about being on an all-almond diet\u2026 Needs a little work. We hear ya, Caramel. We\u2019ve got you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Caramel isn\u2019t like the other members of the M&amp;M\u2019S family tree. He doesn\u2019t look or behave like anyone else. Every other icon, from Red to Yellow, is [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Spokescandy Mascot Revealed in Rolling Stone This Month | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/new-spokescandy-mascot-revealed-in-rolling-stone-this-month\/20309\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Spokescandy Mascot Revealed in Rolling Stone This Month\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Caramel isn\u2019t like the other members of the M&amp;M\u2019S family tree. 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