{"id":20315,"date":"2018-08-16T18:01:00","date_gmt":"2018-08-16T22:01:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20315"},"modified":"2026-09-24T18:05:41","modified_gmt":"2026-09-24T22:05:41","slug":"the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/","title":{"rendered":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When John Galardi founded <a href=\"https:\/\/www.wienerschnitzel.com\/\" target=\"_blank\" rel=\"noopener\">Wienerschnitzel<\/a> in 1961, it\u2019s unlikely he could have known that his humble hot dog hut would grow to become the <a href=\"https:\/\/www.wienerschnitzel.com\/about\/\" target=\"_blank\" rel=\"noopener\">world\u2019s largest hot dog chain<\/a>. Home to chili dogs made with a secret recipe, this Southern California eatery also has bragging rights to the \u201cworld\u2019s most wanted wiener.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Delicious One, Wienerschnitzel\u2019s brand mascot, is a chili dog beloved by hot dog enthusiasts. TDO is in a league of his own in the world of fast food icons. He loves people, but he\u2019s forever on the lam from his fan base. This is because they will do anything they can to \u201cketchup\u201d to him, with commercial spots featuring humans of all ages chasing The Delicious One (sometimes with utensils in their hands) so they can feast on him. It\u2019s all in the name \u2014 TDO has a reputation for that yummy chili topping, after all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In celebration of Wienerschnitzel\u2019s 50<sup>th<\/sup> anniversary in 2011, ad agency <a href=\"http:\/\/www.amusementparkinc.com\/\" target=\"_blank\" rel=\"noopener\">Amusement Park<\/a> was tasked with bringing TDO back into the spotlight. But how do you create a comeback for a (somewhat) dormant brand mascot? We reached out to Amusement Park\u2019s creative team for the answers. For Courtney Betley, Creative Director, and Julia Cadar, Senior Art Director, revamping The Delicious One meant embracing Wienerschnitzel\u2019s SoCal roots all over again. It was time for TDO to get totally retro for some \u201cDer Fun Since \u201961\u201d in the sun.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wienerschnitzel Commercial (&quot;Gotcha&quot;)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/YBsYO0ZAfKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s the backstory on The Delicious One\u2019s character?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CB:<\/strong> Originating in 1997, we set out to create the World\u2019s Most Wanted Wiener and in came TDO. He began his journey as a Claymation character, developed by Loose Moose in London, who was just starting to do work in the United States. This TDO misread every situation! A little na\u00efve, TDO thought everyone always wanted him around because of his delightful personality and charm, and quickly found out in almost every situation that everyone wanted to him for more nefarious reasons (they wanted to eat him). He was always on the run, trying to escape the clutches of hungry people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TDO then went to animation with the same on-the-run mentality, though his time in animation was a lot friendlier and very much in the vein of the beloved jingles of the 1960s complete with 2-D animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today he\u2019s a live-action character in costume, has stopped running, and now the ultimate good time having dog. He\u2019s part of the crew, and brings deliciousness and a celebratory spirit everywhere he goes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/oUiSzuYv7C8\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I love the retro influence \u2014 surf\u2019s up, tiki huts, and drive-thrus \u2014 that is so present throughout The Delicious One\u2019s commercial spots.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CB:<\/strong> We originally had spots that featured beloved founder John Galardi and because people were connecting with the nostalgia it inspired, we continued to tap into that 1961 spirit for the following campaigns. We brought back The Delicious One in a 2-D animated iteration for the first time ever, complete with custom jingles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/the_delicious_one_chili_corn_dogs.png\" alt=\"the_delicious_one_chili_corn_dogs\" class=\"wp-image-9359\" style=\"aspect-ratio:1.7932489451476794;width:850px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tell us more about those custom jingles and the overall animation for this campaign.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JC:<\/strong> We worked with a wonderful animation studio, <a href=\"http:\/\/www.renegadeanimation.com\/\" target=\"_blank\" rel=\"noopener\">Renegade<\/a>, and it was a very collaborative environment. The jingles were written at the agency and we would then engage our marvelous music house and conceive the jingle, which was often inspired by a 1960s genre. We provided the track and what we\u2019re imagining as a narrative, and Renegade would put together initial art, color examples, styles, etc. and then animate to the song. We would have constant, creative collaboration. It was very exciting to make mini :60 animated spots from scratch throughout the campaign. Once we finished one, we couldn\u2019t wait to start the next immediately. It was creatively satisfying because we all had such passion for the time period from the animation to the jingles, it truly was a group effort, like most great creative is!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CB:<\/strong> I\u2019m just a sucker for jingles and getting to tap into that love and write original jingles with an unbelievable team of animators was a dream.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Sj_UWK8bSAk\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JC:<\/strong> The animated spots were especially gratifying. It\u2019s like your children, all those spots have such a soft spot in our hearts, due to its uniqueness in the space, its overflowing joy, and getting to create from scratch both song and animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who voiced The Delicious One during your campaign?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CB:<\/strong> We used various voiceover talent throughout the years. Our very own executive creative directors and creative directors have yelped the part, specializing is terror and screams with many Amusement Park staffers tapping into the spirit of The Delicious One.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Der Wienerschnitzel commercial 1976\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/IlAzwOFAoKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does the future hold for The Delicious One and Wienerschnitzel? Think Der Wienerdog will ever make a comeback of his own?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CB:<\/strong> TDO is the living embodiment of the brand and here to stay. The Delicious One is so fun \u2014 I mean, it\u2019s a giant six-foot hot dog! We\u2019ve strapped him to a boat, with the coast guard trailing behind and we\u2019ve worked with the tiniest puppies in the biz as the they crawled all over our character for the <em>ultimate<\/em> dog party.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who knows what his next iteration will be? We may see him in virtual reality or as a Hologram. Only time will tell. One thing is for sure though \u2014 for as long as there\u2019s a Wienerschnitzel there will be The Delicious One! The World\u2019s Most Wanted Wiener. #wienerfam<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding the Der Wienerdog, never say never, but I think the only dogs you\u2019ll be enjoying are the ones we\u2019re serving\u2026and of course at our world-famous wiener dog races, The Wiener Nationals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor When John Galardi founded Wienerschnitzel in 1961, it\u2019s unlikely he could have known that his humble hot dog hut would grow to become the world\u2019s largest hot [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor When John Galardi founded Wienerschnitzel in 1961, it\u2019s unlikely he could have known that his humble hot dog hut would grow to become the world\u2019s largest hot [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T22:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T22:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing\",\"datePublished\":\"2018-08-16T22:01:00+00:00\",\"dateModified\":\"2026-09-24T22:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/\"},\"wordCount\":979,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/\",\"name\":\"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png\",\"datePublished\":\"2018-08-16T22:01:00+00:00\",\"dateModified\":\"2026-09-24T22:05:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png\",\"width\":2560,\"height\":1442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\\\/20315\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/","og_locale":"en_US","og_type":"article","og_title":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing","og_description":"By Heather Taylor When John Galardi founded Wienerschnitzel in 1961, it\u2019s unlikely he could have known that his humble hot dog hut would grow to become the world\u2019s largest hot [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/","og_site_name":"AW360","article_published_time":"2018-08-16T22:01:00+00:00","article_modified_time":"2026-09-24T22:05:41+00:00","og_image":[{"width":2560,"height":1442,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing","datePublished":"2018-08-16T22:01:00+00:00","dateModified":"2026-09-24T22:05:41+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/"},"wordCount":979,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/","name":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png","datePublished":"2018-08-16T22:01:00+00:00","dateModified":"2026-09-24T22:05:41+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-3.03.56-PM-scaled.png","width":2560,"height":1442},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-delicious-ones-comeback-how-amusement-park-made-the-wienerschnitzel-icons-return-worth-relishing\/20315\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"The Delicious One\u2019s Comeback: How Amusement Park Made the Wienerschnitzel Icon\u2019s Return Worth Relishing"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20315"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20315\/revisions"}],"predecessor-version":[{"id":20317,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20315\/revisions\/20317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20316"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20315"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}