{"id":20321,"date":"2018-08-09T18:11:00","date_gmt":"2018-08-09T22:11:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20321"},"modified":"2026-09-24T18:14:50","modified_gmt":"2026-09-24T22:14:50","slug":"smokey-bear-turns-74-look-back-at-the-icons-historic-print-ads","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/smokey-bear-turns-74-look-back-at-the-icons-historic-print-ads\/20321\/","title":{"rendered":"Smokey Bear Turns 74! Look Back at the Icon\u2019s Historic Print Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy 74th&nbsp;birthday, <a href=\"https:\/\/www.smokeybear.com\/en\" target=\"_blank\" rel=\"noopener\">Smokey Bear<\/a>! Administered by the United States Forest Service (USFS), the National Association of State Foresters (NASF), and the Ad Council, Smokey Bear is at the heart of the longest-running public service campaign in American history. As our world continues to face rapid climate change, Smokey\u2019s message of protecting all public lands continues to be as relevant today as it was when he made his 1944 debut. Let\u2019s take a look back at some of his most iconic print ads and get a sneak peak at how he plans to celebrate his 75th birthday in 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_1944.png\" alt=\"smokey_bear_1944\" class=\"wp-image-9334\" style=\"aspect-ratio:0.7290969899665551;width:436px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When the initial <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-celebrate-earth-day-and-get-to-know-smokey-bear-with-these-5-fun-facts\" target=\"_blank\" rel=\"noopener\">Wildfire Prevention campaign<\/a> launched in 1942, Smokey wasn\u2019t its first star. That honor went to the animated characters from the Disney movie \u201cBambi,\u201d infamous for its wildfire forest scene involving animals. Disney only loaned out usage of the characters for one year, leaving the USFS and Ad Council to begin a search for a new animal symbol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They settled on a bear named Smokey with artwork designed by USFS employee Rudolph Wendelin. Smokey was dressed in a ranger\u2019s hat, belted blue jeans, and carried a shovel. His famous slogan \u2014 \u201cOnly YOU Can Prevent Forest Fires\u201d \u2014 was introduced in 1947 (and is now known as \u201cOnly You Can Prevent Wildfires\u201d).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad agency FCB has been behind Smokey Bear\u2019s PSA ad campaigns from the very beginning, making it the longest pro bono advertising relationship in history. Little did the world know then that Smokey was about to establish an incredible legacy as a wildfire prevention symbol for decades to come!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_1956.png\" alt=\"smokey_bear_1956\" class=\"wp-image-9335\" style=\"aspect-ratio:0.6996644295302014;width:417px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey paved the way forward with PSAs that educated the public on wildfire prevention. To this day, he rewards, celebrates, and encourages those individuals that take it upon themselves to prevent wildfires. The icon\u2019s actions were so revolutionary back then that Congress passed the Smokey Bear Act in 1952 as a means of preserving his legacy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_1972.png\" alt=\"smokey_bear_1972\" class=\"wp-image-9336\" style=\"aspect-ratio:0.7018739352640545;width:412px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By the 1970s and 1980s, Smokey Bear had become a force of nature as a pop culture icon. He has his own merchandise and toys, has been featured on multiple game shows, and even travelled to outer space! He is also the only \u201cperson,\u201d aside from the President of the United States, to have his own private zip code \u2014 20252.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_1982.png\" alt=\"smokey_bear_1982\" class=\"wp-image-9337\" style=\"aspect-ratio:0.7033898305084746;width:415px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Smokey Bear\u2019s messages have also received more than $1.5 billion in donated media support. In 1984, he was immortalized with his own postage stamp from the U.S. Postal Service. Smokey joined our very own <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/#1531412152385-703d1bdd-29f8\" target=\"_blank\" rel=\"noopener\">Madison Avenue Walk of Fame<\/a> in 2014, voted as one of America\u2019s favorite advertising icons.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_only_you.png\" alt=\"smokey_bear_only_you\" class=\"wp-image-9338\" style=\"aspect-ratio:0.6795302013422819;width:405px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What does Smokey Bear have planned for his 75th&nbsp;birthday? Here\u2019s a sneak peek at the logo artwork you can expect to see from the big guy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/08\/smokey_bear_75_logo.jpg\" alt=\"smokey_bear_75_logo\" class=\"wp-image-9333\" style=\"aspect-ratio:1.6543745480838756;width:4576px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">FCB has plans to roll out a nationwide, fully integrated ad campaign that will help the whole country celebrate Smokey\u2019s birthday. Additionally, media companies and outlets have pledged their support in creating content for audiences about the importance of wildfire prevention to protect our public lands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to send him a HBD tweet! Smokey is all about social media, with hundreds of thousands of followers on his accounts and special photo filters and frames on Snapchat. Only you\u2026 can follow him on <a href=\"https:\/\/www.facebook.com\/smokeybear\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/smokey_bear\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.instagram.com\/smokeybear\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and wish him happy birthday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Happy 74th&nbsp;birthday, Smokey Bear! Administered by the United States Forest Service (USFS), the National Association of State Foresters (NASF), and the Ad Council, Smokey Bear is at [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smokey Bear Turns 74! 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