{"id":20333,"date":"2026-09-24T18:33:13","date_gmt":"2026-09-24T22:33:13","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20333"},"modified":"2026-09-24T18:33:14","modified_gmt":"2026-09-24T22:33:14","slug":"did-mr-clean-have-a-lesser-known-mean-jingle","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/did-mr-clean-have-a-lesser-known-mean-jingle\/20333\/","title":{"rendered":"Did Mr. Clean Have a Lesser-Known \u201cMean\u201d Jingle?"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

Mr. Clean\u2019s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie<\/a> by the creatives at ad agency Tatham-Laird & Kudner, complete with a ring in his nose. However, a second illustration was drawn up for the client Procter & Gamble. Mr. Clean<\/a> looked more like a person than a genie in the second rendering. He was still dressed in his signature all-white ensemble and bald, but had an earring this time. P&G preferred this version much more, and Mr. Clean began making his commercial debut in 1958.<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/jx6i2MkYUCw\n<\/div><\/figure>\n\n\n\n

Now, the Mr. Clean we know and love today has long had a gentle jingle. This ditty reveals the advantages that come with using his product to ordinary folks ready to scrub their homes from top to bottom.<\/p>\n\n\n\n

\"mr_clean_jingle\"<\/figure>\n\n\n\n

Mr. Clean gets rid of dirt and grime<\/em><\/p>\n\n\n\n

And grease in just a minute<\/em><\/p>\n\n\n\n

Mr. Clean will clean your whole house<\/em><\/p>\n\n\n\n

And everything that\u2019s in it<\/em><\/p>\n\n\n\n

Mr. Clean Mr. Clean Mr. Clean!<\/em><\/p>\n\n\n\n

\"mr_clean_mean\"<\/figure>\n\n\n\n

Two short years later, Mr. Clean was ready to get mean.<\/p>\n\n\n\n

In 1960, a \u201cnew, mean, Mr. Clean\u201d began appearing in commercial spots. He had his arms crossed; brow furrowed, and wore a frown on his face. What happened to make Mr. Clean so mean? One word: dirt.<\/p>\n\n\n\n

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