{"id":20336,"date":"2018-07-04T18:33:00","date_gmt":"2018-07-04T22:33:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20336"},"modified":"2026-09-24T18:38:50","modified_gmt":"2026-09-24T22:38:50","slug":"popicon-throwback-eskimo-pie-kid","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/popicon-throwback-eskimo-pie-kid\/20336\/","title":{"rendered":"PopIcon Throwback: Eskimo Pie Kid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By now, it\u2019s highly likely that you\u2019ve munched on an Eskimo Pie. We take the creamy milk chocolate \u2018n vanilla treat for granted as a freezer staple today, but it was actually patented in 1922 as <a href=\"http:\/\/amhistory.si.edu\/archives\/d8553.htm\" target=\"_blank\" rel=\"noopener\">America\u2019s first chocolate-covered ice cream bar<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the Archives Center at the National Museum of American History, Christian Kent Nelson invented Eskimo Pies. Nelson was a teacher who also owned and worked in a confectionary store in Onawa, Iowa. In 1920, a boy visited the shop with the intention to buy ice cream and a chocolate bar. Unfortunately, he only had enough money for one \u2014 but this was Nelson\u2019s \u201cEureka!\u201d moment. He would give children just like the boy, who wanted the chocolate bar and the ice cream, both at the same time!<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/07\/eskimo_pie.jpg\" alt=\"eskimo_pie\" class=\"wp-image-9284\" style=\"aspect-ratio:1.6489533011272142;width:1024px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nelson spent weeks at his home laboratory carefully working on his new invention, producing 500 ice cream bricks with a chocolate coating named I-Scream Bars. He sold these sweets at a local fireman\u2019s picnic and they were an instant hit with fans. Before long, Nelson found a business partner to help him manufacture his new product \u2014 none other than entrepreneur and enthusiast of all things chocolate, Russell Stover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the first changes out of the starting gate was the brand\u2019s name. \u201cI-Scream Bars\u201d were swapped out for \u201cEskimo Pie.\u201d If a mascot had been conceptualized for I-Scream Bars, it would have looked very different than the one created for Eskimo Pie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/O0CvFB28aKk\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Eskimo Pie Kid wore a heavy fur parka and hung out in the freezer with the cool treats. He sang along with adults and kids of all ages as they bit into their Eskimo Pies, everyone chiming in at the end to say, \u201ctaste that cool music!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Eskimo Pie Kid has since been phased out from advertising spots, we\u2019re happy to share that the ice cream bar is still very much around. <a href=\"https:\/\/www.drumstick.com\/nestle\/eskimo-pie-milk-chocolate.aspx\" target=\"_blank\" rel=\"noopener\">Eskimo Pies<\/a> are now a Nestl\u00e9 product, with the same great taste and appearance they\u2019ve had for nearly 100 years!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor By now, it\u2019s highly likely that you\u2019ve munched on an Eskimo Pie. We take the creamy milk chocolate \u2018n vanilla treat for granted as a freezer staple [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PopIcon Throwback: Eskimo Pie Kid | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/popicon-throwback-eskimo-pie-kid\/20336\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PopIcon Throwback: Eskimo Pie Kid\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor By now, it\u2019s highly likely that you\u2019ve munched on an Eskimo Pie. 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