{"id":20348,"date":"2018-07-16T18:52:00","date_gmt":"2018-07-16T22:52:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20348"},"modified":"2026-09-24T18:55:01","modified_gmt":"2026-09-24T22:55:01","slug":"a-tale-of-two-slushies-icee-bear-and-slush-puppie","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/a-tale-of-two-slushies-icee-bear-and-slush-puppie\/20348\/","title":{"rendered":"A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, we\u2019ve spent lazy summers sipping on flavored frozen beverages from <a href=\"http:\/\/www.icee.com\/\">ICEE<\/a> and <a href=\"http:\/\/slushpuppie.com\/\">SLUSH PUPPiE<\/a>. Illustrated on each cup was a different mascot to represent the brand. ICEE has its ICEE Bear, staying cool in shades, blue pants, and a red shirt with a capital \u201cI\u201d stitched on it while SLUSH PUPPiE stars a pup in a blue shirt (with the capital \u201cS\u201d) and beanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite their loyal fanbase, it\u2019s not likely that many know much about these two characters and their personalities. And what\u2019s the difference between a slush from ICEE versus that of a SLUSH PUPPiE drink? Grab your favorite drink and join us as we uncover the stories behind these sweet treats.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/07\/icee_bear_vintage.jpg\" alt=\"\" class=\"wp-image-9252\" style=\"aspect-ratio:1.0971428571428572;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ICEE Bear<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by The ICEE Company, a subsidiary of J &amp; J Snack Foods, ICEE Bear is a polar bear that hails from Coffeyville, Kansas. This is the same city where an entrepreneur named <a href=\"https:\/\/www.thrillist.com\/drink\/nation\/who-invented-slushies-history\">Omar Knedlik<\/a> accidentally invented the ICEE drink. Knedlik owned a Dairy Queen in Coffeyville and one day his soda machine broke down. Rather than lose the drink to the heat, he put the soda into bottles and moved them to the freezer to stay cold. Eventually, Knedlik decided to sell the bottles to customers and discovered opening them that the soda was all\u2026 slushy. This was cool with consumers, who couldn\u2019t get enough of the new treat.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/07\/ICEE_timeline_bears.jpg\" alt=\"\" class=\"wp-image-9253\" style=\"aspect-ratio:2.4935064935064934;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, Knedlik had a hit on his hands and he turned to artist <a href=\"https:\/\/www.smithsonianmag.com\/innovation\/brain-freezing-science-slurpee-180959750\/\">Ruth Taylor<\/a> to help him brand the beverage. Taylor drew the logo and came up with the name, ICEE. As seen above, the ICEE Bear was initially drawn as a baby bear cub. As time progressed (to the tune of 50 years), more flavors were added to the ICEE menu to slurp on and the character\u2019s design developed into becoming an older brother to the baby bear. Coolness was also key, since one of ICEE bear\u2019s hobbies is staying cool \u2014 which he\u2019s able to easily do by enjoying ICEE drinks. The world according to ICEE Bear is one where everything is chill, fun, and adventurous and where his fans see their love for ICEE reflected in his attitude and behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/07\/ICEE_bear_Mad_Ave_Walk_of_Fame.jpg\" alt=\"\" class=\"wp-image-9251\" style=\"aspect-ratio:0.6666666666666666;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ICEE Bear was later inducted into the <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/#1531412140001-f72c0e28-c9e3\">Madison Avenue Walk of Fame in 2015<\/a>, along with Chester Cheetah from Cheetos. SLUSH PUPPiE was also nominated that year and joined the ICEE Bear at NASDAQ\u2019s closing bell ceremonies alongside other nominated and previously inducted brand mascots.<\/p>\n\n\n\n<h3 id=\"h-slush-puppie\" class=\"wp-block-heading\"><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2018\/07\/slush_puppie.jpg\" alt=\"\" width=\"960\" height=\"830\">SLUSH PUPPiE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1970, The ICEE Company may own SLUSH PUPPiE but it differs from ICEE in that this drink is a non-carbonated beverage. Carbonation aside, SLUSH PUPPiE is packed with flavor and refreshing, even referred to as \u201cfun in a cup\u201d in early ads from the 1980s. Described on the company website as a \u201cpure bred brand,\u201d <a href=\"http:\/\/slushpuppie.com\/about-us\/\">SLUSH PUPPiE<\/a> hails from Cincinnati, Ohio. Much like his bear counterpart, SLUSH PUPPiE loves to drink Slushies but also embraces life as a pup by playing and barking. He\u2019s even been quoted for saying, \u201cI\u2019m man\u2019s best friend, but a slushie is a close second.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/sw_485PiAgc\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SLUSH PUPPiE will turn 50 in 2020, and we\u2019ve got our fingers crossed that by then he will join the ICEE Bear and be inducted into our Madison Avenue Walk of Fame lineup!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor For decades, we\u2019ve spent lazy summers sipping on flavored frozen beverages from ICEE and SLUSH PUPPiE. Illustrated on each cup was a different mascot to represent the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-tale-of-two-slushies-icee-bear-and-slush-puppie\/20348\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor For decades, we\u2019ve spent lazy summers sipping on flavored frozen beverages from ICEE and SLUSH PUPPiE. 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