{"id":20368,"date":"2018-06-19T19:40:00","date_gmt":"2018-06-19T23:40:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20368"},"modified":"2026-09-24T19:45:51","modified_gmt":"2026-09-24T23:45:51","slug":"how-fudgie-the-whale-became-fudgie-the-beer","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-fudgie-the-whale-became-fudgie-the-beer\/20368\/","title":{"rendered":"How Fudgie the Whale Became \u201cFudgie the Beer\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No need to check the date again while reading this \u2014 it\u2019s not April 1<sup>st<\/sup> and we promise this post isn\u2019t a joke. Fudgie the Whale, the beloved icon for Carvel ice cream, has his own beer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t already tried it, the brew is described as a creamy stout made with hints of those famous Crunchies found in Fudgie\u2019s ice cream cakes. Obviously, we had some questions about how this beer is made, where one can buy a case, and how Fudgie himself was able to balance his role as a full-time ice cream mascot with an adult beverage side hustle. Luckily, <a href=\"https:\/\/www.carvel.com\/\">Carvel<\/a> and their partner <a href=\"https:\/\/www.captainlawrencebrewing.com\/\">Captain Lawrence Brewing Company<\/a>, were able to give us the inside scoop into the \u201c<a href=\"https:\/\/www.captainlawrencebrewing.com\/fudgie-the-beer\/\">Fudgie the Beer<\/a>\u201d collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fudgie the Beer\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/3Hr9sjpekp4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation all started, appropriately enough, around Father\u2019s Day. Carvel fans may recall that founder Tom Carvel was famous for his <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-carvels-fudgie-the-whale-turns-40-peek-into-his-cool-world\">signature novelty ice cream cakes<\/a>, but he could never quite pull off making the perfect fish-shaped cake that he wanted for the holiday. He settled for a whale mold instead and Fudgie, loaded with ice cream, fudge, and Crunchies, was born in 1977. More than 40 years have passed since his debut, and it\u2019s still tradition to order Fudgie the Whale cakes on Father\u2019s Day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scott Colwell, President of Carvel, decided it was time for something different this year. Dads love Fudgie \u2014 that\u2019s a given. They also love beer, but a really great, handcrafted beer. \u201cWe started imagining how amazing it would be if the two came together to make an incredible tasting brew.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter Captain Lawrence Brewing Company, an award-winning craft brewery which Colwell himself describes as having \u201ca reputation for awesome beers.\u201d Colwell approached the brewery with the pitch and they loved it, setting to work immediately on the collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does one make this kind of brew? According to Scott Vaccaro, Founder and Brewmaster at Captain Lawrence Brewery, it was made quite similarly to how they would brew a stout. \u201cWhat makes it is the addition of Carvel\u2019s Signature Chocolate Crunchies \u2014 added to the mash with all the grain to soak so we can extract the sugars, as well as the color and flavor.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/fudgie_the_whale.jpg\" alt=\"\" class=\"wp-image-8296\" style=\"aspect-ratio:0.9108159392789373;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Several amounts of Carvel chocolate ice cream and fudge were also added into the kettle to layer in the chocolate flavors, adding to the beer\u2019s mouthfeel. The end result? They created a creamy stout that could only be given one name \u2014 Fudgie the Beer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the most part, brand mascots tend to stay in their designated lanes. You wouldn\u2019t see the Pillsbury Doughboy selling vegetables or the Kool-Aid Man switching to coffee. How was Fudgie, famous for attracting fans of all ages with ice cream, able to gracefully transition over to beer? Colwell says that it all comes back to Fudgie\u2019s creation and his cake\u2019s message \u201cFor a Whale of a Dad\u201d that holds a special place in the hearts of many fathers. Combine the iconic cake with the newly iconic brew and you had the perfect pairing of dads\u2019 passions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps that Fudgie is also pretty cute. \u201cFudgie is fun and friendly enough to be revered for his nostalgia, but also adapt to a great tasting beer. Any way you look at him, Fudgie represents pure joy.\u201d Colwell says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fudgie the Beer is, sadly, a limited time only release and even sold out the <a href=\"https:\/\/nypost.com\/2018\/06\/05\/carvel-new-york-brewery-team-to-create-fudgie-the-beer\/\">same day<\/a> it debuted. Vaccaro and his team at Captain Lawrence have been overwhelmed by the public\u2019s response to Fudgie the Beer. They even released a second batch in their beer hall on June 15<sup>th<\/sup>, the only place where Fudgie the Beer is (most likely \u201cwas\u201d at this point) available to purchase. While Vaccaro can\u2019t say when the next 4-packs of Fudgie the Beer will be available for fans, he has hinted that the collaboration may happen a few more times per year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bottoms up to that news. Cheers to Carvel, Captain Lawrence, and Fudgie the Beer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor No need to check the date again while reading this \u2014 it\u2019s not April 1st and we promise this post isn\u2019t a joke. Fudgie the Whale, the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Fudgie the Whale Became \u201cFudgie the Beer\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-fudgie-the-whale-became-fudgie-the-beer\/20368\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Fudgie the Whale Became \u201cFudgie the Beer\u201d\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor No need to check the date again while reading this \u2014 it\u2019s not April 1st and we promise this post isn\u2019t a joke. 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