{"id":20380,"date":"2018-06-12T19:57:00","date_gmt":"2018-06-12T23:57:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20380"},"modified":"2026-09-24T19:59:29","modified_gmt":"2026-09-24T23:59:29","slug":"the-keebler-elves-head-to-nyc-to-debut-hollow-tree-pop-up-event","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-keebler-elves-head-to-nyc-to-debut-hollow-tree-pop-up-event\/20380\/","title":{"rendered":"The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up Event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In honor of National Fudge Day on June 16<sup>th<\/sup>, Ernie Keebler and his elf buddies are uprooting the <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-a-guided-tour-inside-the-keebler-hollow-tree\">Keebler Hollow Tree<\/a> to the Big Apple for an exclusive pop-up event.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/keebler_whoopsy_cookies.jpg\" alt=\"\" class=\"wp-image-8209\" style=\"aspect-ratio:3.4408602150537635;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re familiar with the Keebler Elves, then you\u2019ll know that the Hollow Tree is where some of their most scrumptious delights \u2014 including cookies and crackers \u2014 are baked with the help of magic ovens. Recently, the Elves discovered that they had an overwhelming surplus of fudge on hand and decided to bake and drizzle to perfection their latest product, Keebler Whoopsy! Fudge Stripes cookies. It\u2019s their first #FullyFudged cookie, just in time to celebrate the holiday.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Does Keebler Make Perfectly Fudgy Fudge Cookies?\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/ZvuNJxK_al0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s not all! See, humans have long been curious about this Hollow Tree and what happens inside of it. It has been speculated that it\u2019s home to prized elfin recipes, an elevator deep in its roots, and even a subterranean fudge river. For the first time ever, Ernie and the Keebler Elves are bringing the Hollow Tree to NYC to give people of all ages a glimpse into their magical world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/keebler_whoopsy_geyser.jpg\" alt=\"\" class=\"wp-image-8210\" style=\"aspect-ratio:0.8;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What can you expect to find in the Hollow Tree? Most of those details are under wraps for now, but there will be many opportunities for the public to \u201cget their fudge on.\u201d Ernie the Keebler Elf will be making a special appearance, and visitors may even get to experience the fudge geyser for the first time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you won\u2019t know what could happen until you stop by for a visit! Join Ernie and the Keebler Elves at the Hollow Tree pop-up on June 16<sup>th<\/sup> at 393 Broadway in New York from 10 A.M. until 6 P.M. Follow the #FullyFudged hashtag on social media and check in with Keebler\u2019s <a href=\"https:\/\/www.facebook.com\/KeeblerElves\/\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/keeblerelves\">Twitter<\/a> accounts for more details on the day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor In honor of National Fudge Day on June 16th, Ernie Keebler and his elf buddies are uprooting the Keebler Hollow Tree to the Big Apple for an [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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