{"id":20383,"date":"2018-06-06T20:00:00","date_gmt":"2018-06-07T00:00:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20383"},"modified":"2026-09-24T20:03:39","modified_gmt":"2026-09-25T00:03:39","slug":"remembering-kate-spades-most-iconic-advertisements","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/remembering-kate-spades-most-iconic-advertisements\/20383\/","title":{"rendered":"Remembering Kate Spade\u2019s Most Iconic Advertisements"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

she is quick and curious and playful and strong.<\/em><\/p>\n\n\n\n

she is a voracious reader and a fantastic dancer.<\/em><\/p>\n\n\n\n

she saves old snapshots, but always loses her umbrella.<\/em><\/p>\n\n\n\n

her emails pile up, but she never forgets to call her grandmother.<\/em><\/p>\n\n\n\n

she has $7 in change at the bottom of her handbag.<\/em><\/p>\n\n\n\n

When news broke on Tuesday June 5, 2018 of visionary designer Kate Spade\u2019s passing, the fashion industry and countless fans mourned the tragic loss of a true original. Kate Spade<\/a> had a preternatural gift for designing handbags, as well as apparel, shoes, and jewelry, which appealed to women of all ages. The New York Times<\/em> beautifully referred to her signature handbags as symbolizing \u201ca coming-of-age ritual\u201d<\/a> for American women: a status symbol that one could carry at every stage in their life.<\/p>\n\n\n\n

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Advertisements for kate spade new york were never content to settle for a shot of the product or feature a celebrity toting a bag on her shoulder. Much like the handbags Kate designed, her advertisements were a bright, bold, colorful world where anything could happen. You could cross the street with a camel, go shopping with Miss Piggy, or escape inside the pages of a good book.Shot by British fashion photographer Tim Walker<\/a> in 2006, it\u2019s almost impossible to look at this Spring\/Summer ad and not immediately yearn to be camped out in a bookstore with piles of books.<\/p>\n\n\n\n

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The video introduction for kate spade new york Spring 2009 is still unlike anything the fashion brand has ever produced. That\u2019s because this particular campaign was shot on the streets of Los Angeles<\/a>, bringing the Kate Spade spirit to the West Coast \u2014 along with a bright blue bugle.<\/p>\n\n\n\n

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What\u2019s a Spring 2010 campaign without pretty pinwheels, anyway?<\/p>\n\n\n\n

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Do you know which celebrity was the first to star in an ad campaign for kate spade new york? It was actress Bryce Dallas Howard! 2011 marked the first year in the company\u2019s then 18-year history that would feature a celebrity in Spring advertisements. While it might have been Howard\u2019s first experience being in an advertising campaign<\/a>, she revealed to WWD that she had long been a fan of the brand and connected with its lifestyle from an early age, making for a perfect collaboration together.<\/p>\n\n\n\n

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Pops of bright pink and retro vibes ruled the scene for kate spade new york\u2019s Spring 2012 campaign<\/a>. This was a season made for breaking the rules and looking like a truly cool girl.<\/p>\n\n\n\n

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New York was the star of Kate Spade\u2019s 2013 campaigns. The city played a background role in its Spring ads photographed by Sebastian Kim<\/a> and featuring models Ajek Deng and Kelly Mittendorf.<\/p>\n\n\n\n

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