{"id":20386,"date":"2018-06-05T20:04:00","date_gmt":"2018-06-06T00:04:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20386"},"modified":"2026-09-24T20:06:48","modified_gmt":"2026-09-25T00:06:48","slug":"meet-the-hostess-gang","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-hostess-gang\/20386\/","title":{"rendered":"Meet the Hostess Gang!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the 1970s, <a href=\"http:\/\/www.hostesscakes.com\/\">Hostess<\/a> established a series of personalities for their iconic baked goods \u2014 Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho. And that\u2019s not even the full list of characters!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed by animator <a href=\"https:\/\/www.newsday.com\/long-island\/suffolk\/show-features-frosty-the-snowman-animator-don-duga-1.4361023\">Don Duga<\/a>, famous for creating <em>Frosty the Snowman<\/em> and <em>Mr. Magoo<\/em>, there were no other mascots on the market quite like this ragtag gang of sweets. Take a delicious trip down memory lane with us as we reminisce about them and how they worked together to provide a big delight in every bite.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classic Hostess Commercial with Twinkie the Kid and King Ding Dong\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Gwv31vusRQw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Twinkie the Kid<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arguably the most famous face associated with the Hostess brand; Twinkie the Kid was the mascot for Twinkies, the golden sponge cake filled with cream.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/twinkie_the_kid.jpg\" alt=\"\" class=\"wp-image-8136\" style=\"aspect-ratio:1;width:640px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Twinkie the Kid has not varied much from his <a href=\"http:\/\/hostesssnacks.tumblr.com\/post\/78058694333\/check-out-these-old-school-twinkie-the-kid\">original sketches<\/a> where he was depicted as a wrangler. Then and now, Twinkie wears a pair of boots, a ten-gallon hat, a scarf, and carries a lasso. That lasso often came in handy in commercial spots where the plucky Twinkie would rush to rescue King Ding Dong\u2019s chocolate kingdom from melting away. Voice actor Allen Swift provided Twinkie\u2019s voice and also served as the vocal talent for King Ding Dong, Captain Cupcake, and Fruit Pie the Magician.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hostess &amp;apos;King Ding Dong&amp;apos; Commercial (1971)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/cxHKedfUkwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>King Ding Dong<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ruler of his own chocolate kingdom, King Ding Dong represented \u2014 what else? \u2014 Ding Dong snack cakes! King Ding Dong was unique in that only children could see him, not adults. Well, maybe if adults took a bite out of a Ding Dong they <em>might<\/em> be able to see this mascot.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classic Hostess Commercial with Twinkie the Kid and Captain CupCake\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/zfrR7ysbyo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Captain Cupcake<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahoy! The mascot on behalf of Hostess Cupcakes, Captain Cupcake was depicted in commercials as the captain of the S.S. Hostess. Much like King Ding Dong, however, Captain Cupcake needed Twinkie the Kid to save the day when his seaside adventures took an unexpected turn.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/happy_ho_ho.jpg\" alt=\"\" class=\"wp-image-8135\" style=\"aspect-ratio:1.1169284467713787;width:640px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Happy Ho Ho<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mascot for Ho Hos, Happy Ho Ho acted as the Hostess Robin Hood from his feather-adorned hat to the bows and arrows he kept on hand when trouble was brewing for kids and their beloved snacks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classic Hostess Commercial with Twinkie the Kid and Happy Ho Ho\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/53UF-Pb0RRY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Working in tandem with Twinkie the Kid, the pair made it possible for children to enjoy every bite of their Ho Hos and Twinkies.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/fruit_pie_the_magician.jpg\" alt=\"\" class=\"wp-image-8134\" style=\"aspect-ratio:1.0062893081761006;width:640px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fruit Pie the Magician<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often appearing in commercials with real and animated children, Fruit Pie the Magician billed himself under his secondary job title as \u201cthe Hostess pie technician.\u201d Much like King Ding Dong and Captain Cupcake, Fruit Pie the Magician required a little extra help from Twinkie the Kid every now and then.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fruitpie the magician commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/XiPeDyVbLGw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">More often than not, he could use his own magical talents to get out of any jam. As a reward, the kids would get to enjoy his apple, berry, and cherry fruit pies!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hostess Chocodiles commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/qNHUBfRvIas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chauncey the Choc-o-dile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember Chocodile Twinkies? Long before they were discontinued, they were basically just like regular Twinkies only coated in chocolate. Chauncey the Choc-o-dile represented the snack cakes and would bring to kids stuck in situations where they had to wait for a while. Perfect timing to feast on some Chocodile Twinkies because\u2026 <em>\u201cIt takes awhile to eat a Chocodile!\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/06\/chief_big_wheels.jpg\" alt=\"\" class=\"wp-image-8133\" style=\"aspect-ratio:1.3333333333333333;width:640px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chief Big Wheels<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another discontinued member of the Hostess snack cake family tree, Big Wheels were like a slightly larger version of Ding Dongs. They came in chocolate and orange flavors and Chief Big Wheels acted as their short-lived mascot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Throughout the 1970s, Hostess established a series of personalities for their iconic baked goods \u2014 Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet the Hostess Gang! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-hostess-gang\/20386\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Hostess Gang!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Throughout the 1970s, Hostess established a series of personalities for their iconic baked goods \u2014 Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho. 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