{"id":20392,"date":"2018-06-11T20:10:00","date_gmt":"2018-06-12T00:10:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20392"},"modified":"2026-09-24T20:12:30","modified_gmt":"2026-09-25T00:12:30","slug":"doggone-it-the-most-memorable-real-life-dogs-in-advertising","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/doggone-it-the-most-memorable-real-life-dogs-in-advertising\/20392\/","title":{"rendered":"Doggone It! The Most Memorable Real-Life Dogs in Advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, our four-legged friends have been spotted in ad campaigns for some of the biggest brands in the world. More often than not, however, it\u2019s the dogs that consumers remember most afterwards. From Gidget, the itty-bitty Chihuahua who had us all saying \u201cYo Quiero Taco Bell!\u201d in the 1990s to Bullseye, the Bull Terrier nearly everyone associates with shopping superchain Target, we\u2019re throwing a few of advertising\u2019s greatest real-life dogs a bone with their own tribute.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/yUZYWDrg7pM\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-duke-bush-s-beans\" class=\"wp-block-heading\"><strong>Duke | BUSH\u2019S Beans<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As the official spokesdog for <a href=\"https:\/\/www.bushbeans.com\/en_US\">BUSH\u2019S Beans<\/a> and BFF to the great-grandson of founder A.J. Bush, Jay Bush, Duke is a golden retriever who was born to sell the secret family recipe to BUSH\u2019S Baked Beans.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/duke_bushs_beans.jpg\" alt=\"\" class=\"wp-image-8090\" style=\"aspect-ratio:1.5894039735099337;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How does a dog sell a secret recipe for beans that taste this good, anyway? The original TV spots were created by ad agency Cole Henderson Drake and featured Jay with Duke. Jay reveals that he gave Duke the secret recipe to BUSH\u2019S Baked Beans. The secret should be safe with a dog, after all. He\u2019s man\u2019s best friend and it helps that he can\u2019t talk either. Suddenly, Duke turns to Jay to speak \u2014 only to say, \u201croll that beautiful bean footage.\u201d The secret recipe is safe and has been for decades, thanks to Duke.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taco Bell - Chihuahua (1997, USA)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/aKLW0kQ83qg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-gidget-taco-bell\" class=\"wp-block-heading\"><strong>Gidget | Taco Bell<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Taco Bell\u2019s greatest legacy might just be the catchphrase <em>\u201cYo Quiero Taco Bell!\u201d<\/em> and the pint-sized, feisty Chihuahua who barked it in \u201890s TV spots for the fast food giant.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/gidget_taco_bell.jpg\" alt=\"\" class=\"wp-image-8091\" style=\"aspect-ratio:1.25;width:620px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This pup is also known as Gidget, who was originally cast to play the girlfriend to the Taco Bell Chihuahua. Gidget won the heart of the director and became the top dog for the campaign. She passed away in 2009, but her trainer <a href=\"http:\/\/www.cnn.com\/2009\/SHOWBIZ\/TV\/07\/23\/taco.bell.dog.dies\/index.html\">Sue Chipperton<\/a> noted that Gidget was a natural on camera and acted like \u201ca real pro\u201d when she was on set.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spuds MacKenzie - Bud Light Commercial - 1987\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/FWAFOPntWYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-spuds-mackenzie-bud-light\" class=\"wp-block-heading\"><strong>Spuds MacKenzie | Bud Light<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When ad agency Needham, Harper &amp; Steers created Spuds MacKenzie, they described him as being \u201ca super party animal\u201d \u2014 the perfect spokespup for a beer brand!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/spuds_mackenzie_bud_light.jpg\" alt=\"\" class=\"wp-image-8093\" style=\"aspect-ratio:0.7635467980295566;width:620px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial campaign for Bud Light debuted during the Super Bowl XXI in 1987 and Spuds was an instant hit with audiences. Who better to invite to the cookout than this face, who would be happy to play some music while there and oh yeah, bring along a cooler full of beer bottles? Spuds might have retired in 1989, but the <a href=\"https:\/\/www.huffingtonpost.com\/advertising-week\/which-brand-mascots-were_b_14632502.html\">ghost of the brand mascot<\/a> returned to the Super Bowl in 2017. The \u201cGhost Spuds\u201d campaign from Wieden &amp; Kennedy New York championed great friendships \u2014 the kinds made over cans of ice-cold Bud Light.<\/p>\n\n\n\n<h3 id=\"h-lady-greyhound-greyhound\" class=\"wp-block-heading\"><strong>Lady Greyhound | Greyhound<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.greyhound.com\/en\/\">Greyhound Lines<\/a> might have had a running greyhound as its company logo since the 1920s, but they would get the real pup in 1957. Grey Advertising, then the ad agency for Greyhound Lines, decided to debut a brand mascot \u2014 an actual greyhound, at that \u2014 who could help the bus company stand out from the car competition. Her name was Lady Greyhound and she made her first appearance on NBC\u2019s <em>Steve Allen Show<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/lady_greyhound.jpg\" alt=\"\" class=\"wp-image-8092\" style=\"aspect-ratio:0.8659217877094972;width:620px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the next decade, <a href=\"https:\/\/nationalpurebreddogday.com\/lady-greyhound\/\">Lady Greyhound<\/a> acted as a goodwill ambassador on behalf of the brand. Ever a stylish and regal presence, Lady Greyhound was photographed wearing a diamond-studded collar and tiara and enjoyed the good life with her own personal handler. She was, of course, still quite down-to-earth when it came to her fans and didn\u2019t mind signing \u201cpawtographs\u201d for them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Target Commercial -- A sign of the times.mov\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/_fZDXHwsto0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-bullseye-target\" class=\"wp-block-heading\"><strong>Bullseye | Target<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/bullseye_target.jpg\" alt=\"\" class=\"wp-image-8089\" style=\"aspect-ratio:2;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who has ever stepped into a Target knows all about the company\u2019s spunky Bull Terrier, Bullseye. Originally debuting in 1999, Bullseye was an instant hit with viewers. His later commercials featured all the essentials that shoppers could pick up at Target \u2014 and really, only ever find from Target and Bullseye. He continues to be the face of the brand today, starring in holiday ad campaigns. Several Target storefront locations even feature a <a href=\"http:\/\/360.advertisingweek.com\/target-woofed-way-shopping-success-bullseye\/\">Bullseye Bench<\/a> for kids to snap selfies and share, tagging #TargetDog on their social media platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor For decades, our four-legged friends have been spotted in ad campaigns for some of the biggest brands in the world. More often than not, however, it\u2019s the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doggone It! The Most Memorable Real-Life Dogs in Advertising | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/doggone-it-the-most-memorable-real-life-dogs-in-advertising\/20392\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doggone It! The Most Memorable Real-Life Dogs in Advertising\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor For decades, our four-legged friends have been spotted in ad campaigns for some of the biggest brands in the world. More often than not, however, it\u2019s the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/doggone-it-the-most-memorable-real-life-dogs-in-advertising\/20392\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-12T00:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T00:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.11.16-PM-1024x573.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/doggone-it-the-most-memorable-real-life-dogs-in-advertising\\\/20392\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/doggone-it-the-most-memorable-real-life-dogs-in-advertising\\\/20392\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Doggone It! 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