{"id":20398,"date":"2018-05-21T20:15:00","date_gmt":"2018-05-22T00:15:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20398"},"modified":"2026-09-24T20:17:27","modified_gmt":"2026-09-25T00:17:27","slug":"otter-pops-achieves-gender-balance-with-new-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/otter-pops-achieves-gender-balance-with-new-mascots\/20398\/","title":{"rendered":"Otter Pops Achieves Gender Balance With New Mascots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This February, experts in the advertising space joined us for a roundtable discussion on how brands and agencies can better redefine <a href=\"http:\/\/360.advertisingweek.com\/can-brands-agencies-redefine-female-representation-brand-mascots\/\">female representation in brand mascots<\/a>. It\u2019s always refreshing to see brands step up to the plate and address these issues, and <a href=\"mailto:https:\/\/otterpops.com\/meet-the-otters\/\">Otter Pops<\/a> is leading the pack forward. The freezer pop staple has created new members of their Otter squad to achieve gender balance with the hashtag #ottersgoequal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die hard Otter Pops fans will remember the <a href=\"https:\/\/otterpops.com\/who-we-are\/\">original Otters<\/a> included Sir Isaac Lime, Louie-Bloo Raspberry, Little Orphan Orange, Alexander the Grape, Poncho Punch, and Strawberry Short Kook. Four new Otters have officially joined the existing lineup with a total of 10 Otters altogether. Here\u2019s a look at these <a href=\"https:\/\/otterpops.com\/meet-the-otters\/\">new faces<\/a> and the flavors they\u2019ll be representing.<\/p>\n\n\n\n<h3 id=\"h-cosmic-coconut\" class=\"wp-block-heading\"><strong>Cosmic Coconut<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/cosmic_coconut_otter_pops.jpg\" alt=\"\" class=\"wp-image-7953\" style=\"aspect-ratio:1;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As out-of-this-world as her name suggests, Cosmic Coconut is a junior astronaut. She\u2019s on a mission to go where no otter has gone before\u2026 space! (Any planet that has water is worth exploring in her book.) Cosmic Coconut is still a tweenager and needs to finish her training before she can blast off. When she\u2019s not studying, she\u2019s spending time with her friends like DJ Tropicool and Little Orphan Orange and exploring all of the sci-fi and space movies, TV shows, and music she can get her hands on.<\/p>\n\n\n\n<h3 id=\"h-dj-tropicool\" class=\"wp-block-heading\"><strong>DJ Tropicool<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/dj_tropicool_otter_pops.jpg\" alt=\"\" class=\"wp-image-7954\" style=\"aspect-ratio:1;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fluent in bass dropping and sick beats, DJ Tropicool is a musical pioneer and a coding extraordinaire. He\u2019s an otter of many talents, along with reppin\u2019 the tropical Otter Pops flavors, but he\u2019s also totally down to earth and happy to share his skills with other digital natives. DJ Tropicool loves to support his fellow Otters and is a master of putting together one lit playlist after another for Anita Fruit Punch\u2019s volleyball tournaments.<\/p>\n\n\n\n<h3 id=\"h-major-mango\" class=\"wp-block-heading\"><strong>Major Mango<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/major_mango_otter_pops.jpg\" alt=\"\" class=\"wp-image-7955\" style=\"aspect-ratio:1;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Major Mango, reporting for duty! The face of the mango Otter Pops flavor, she hails from the Chicago River and is known for her willingness to go above and beyond in giving back. She\u2019s out to help otters in need and is known for her bravery and big heart. If you ever need a First Responder, reach out to Major Mango! It\u2019s highly likely she\u2019s already using her parachuting skills to reach otters, and kids, everywhere.<\/p>\n\n\n\n<h3 id=\"h-anita-fruit-punch\" class=\"wp-block-heading\"><strong>Anita Fruit Punch<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2018\/05\/anita_fruit_punch_otter_pops.jpg\" alt=\"\" class=\"wp-image-7952\" style=\"aspect-ratio:1;width:960px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s the celebrity face for Otter Pops and even has her own catchphrase; <em>\u201cAnita Fruit Punch and I need it now!\u201d<\/em> Anita Fruit Punch is a pro beach volleyball champion who has a huge fan base that she loves hanging out with after her matches. What\u2019s her other biggest claim to fame? She\u2019s full of hilarious jokes, including knee slappers like this one: \u201cIf fish lived on land where would they live? In <em>Fin<\/em>land!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor This February, experts in the advertising space joined us for a roundtable discussion on how brands and agencies can better redefine female representation in brand mascots. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Otter Pops Achieves Gender Balance With New Mascots | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/otter-pops-achieves-gender-balance-with-new-mascots\/20398\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otter Pops Achieves Gender Balance With New Mascots\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor This February, experts in the advertising space joined us for a roundtable discussion on how brands and agencies can better redefine female representation in brand mascots. 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