{"id":20407,"date":"2018-05-10T20:31:00","date_gmt":"2018-05-11T00:31:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20407"},"modified":"2026-09-24T20:34:24","modified_gmt":"2026-09-25T00:34:24","slug":"looking-back-at-quake-quisps-biggest-rival","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/looking-back-at-quake-quisps-biggest-rival\/20407\/","title":{"rendered":"Looking Back at Quake, Quisp\u2019s Biggest Rival"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero. While the two were technically sister brands from the Quaker Oats Company, only one would win the hearts and stomachs of kids \u2014 and as cereal history can already tell you it was Quisp<\/a>.<\/p>\n\n\n\n

As a cereal and mascot, Quake may be gone but he hasn\u2019t been forgotten. Let\u2019s pour one out (milk into a bowl of Quake, that is) with a throwback in his honor.<\/p>\n\n\n\n

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Created by Jay Ward and Bill Scott of Rocky and Bullwinkle<\/em> fame, Quake made his commercial debut<\/a> as \u201cthe power cereal from inner space.\u201d As a mascot, Quake was first introduced with big biceps and clad in a yellow hard hat and cape. Actor William Conrad voiced the mascot. Quake made his cereal from inside of the earth\u2019s core. The corn and oat cereal<\/a> was advertised as being sweet and full of vitamins, bound to give whoever had a bowlful \u201cthe power of an earthquake\u201d versus the \u201cquazy energy\u201d found in Quisp.<\/p>\n\n\n\n

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